Campaign

Nurturing Dreams Journey

Brand

Vinamilk

Success Story

• Vinamilk Baby Care’s Facebook page achieved an average discussion rate 80% higher than the total discussions, surpassing industry averages.
• Content strategies and format adaptations resonated well with the group of mothers, resulting in high engagement rates.
• Good engagement across influencer channels, product discovery, and usage.

Background & Objectives

Vinamilk has 5 baby formula brands under Vinamilk Baby Care: OPTIMUM GOLD, OPTIMUM MAMA, YOKO GOLD, COLOSGOLD, DIELAC GROW PLUS. As a newly launched product range from 2022, their market share was relatively modest compared to the active efforts of some competitors. Hence, the brand aimed to increase brand awareness in the Vietnamese market and reach the target customer group to ensure they understand the products’ humanistic message and benefits for mothers and babies.

Novaon Digital’s Implementations

• Implemented a comprehensive Social Marketing strategy to generate buzz (Buzz, Relevant Buzz, Recommendation Buzz) for the 5 product brands across 2 main channels: Facebook Page & Influencers.
• Developed direction & integrated social plan based on the 5 brands’ marketing activities on the Facebook Page & Influencer channels, including
  – Creative content & format strategy for pages & influencers
  – Social media strategy
• Executed an Influencer Marketing campaign leveraging Onfluencer – an AI platform to ensure consistent messaging across products, manage the campaign, and provide real-time reporting