Campaign

Celebrate a Prosperous Anniversary

Brand

VPBank

Success Story

• Increased brand awareness and recognition for VPBank’s anniversary celebration.
• Drove more visits and participations on the campaign landing page.
• Achieved high engagement rates across social media channels.

Background & Objectives

Banks often organize birthday events, and VPBank was no exception. To share the joy of this important occasion with customers while commemorating its 28th founding anniversary, VPBank, one of Vietnam’s most reputable banks, decided to hold a meaningful contest. The goal was to offer attractive prizes as a gesture of appreciation to customers who have been and will continue journeying with VPBank. This would ultimately increase brand love and reinforce brand awareness in the market.

Brand Experience Implementations

• Designed a microsite: Unlike a regular website covering all products/services, the microsite was designed to focus solely on the birthday theme to effectively convey the message to customers. Applying a microsite approach allowed VPBank’s message to be delivered more impactfully and accessibly.
• Deployed effective channels like hosting challenges, working with KOCs (Key Opinion Contributors), seeding on hot pages across social platforms to reach a wide range of young, middle-aged customers across various professions.
• Designed and prepared valuable, meaningful gifts aligned with the core message.