Campaign

Attracting Valuable Customers through Click-to-Messenger Advertising and Automated Incentives

Brand

Vua Nem

Success Story

• 54% increase in outreach to potential customers.
• 5.5x increase in the number of promo codes distributed.
• 3x increase in reach with automated Messenger Offers feature.

Background & Objectives

Vua Nem was focusing on increasing sales and maintaining its leading position in the Vietnamese market. Vua Nem partnered with Novaon Digital to receive a consultation and implement a Messenger Offer Campaign aimed at capturing customer psychology. This campaign would send promotional vouchers directly to customers’ inboxes, thereby boosting sales and reinforcing brand awareness.

Novaon Digital’s Implementations

Implemented with 2 campaigns:

• CD1 BAU: Set up a regular Messenger campaign, with staff support and voucher distribution.
• CD2 Messenger Offer: A Messenger campaign with automated distribution of vouchers to customers.