GDN and Instream campaigns were launched on websites and channels to better reach potential target audiences.
10 million impressions on the GDN and YouTube platforms.
Page Post and Video campaigns were implemented according to booking KPIs. For Page Posts, the campaign recorded an increase in CTR. For Video Views, the campaign recorded a VTR of nearly 49%.
Background & Objectives
The double pressure of the pandemic as well as the explosive growth of e-commerce recently has forced shopping malls to seriously re-evaluate and reposition their stance in an increasingly fierce race. Van Hanh Mall wanted to affirm a unique identity and deploy seasonally to maintain and increase brand awareness on digital platforms.
Novaon Digital’s Implementations
Developed a media strategy and approached the target customer audience across multiple digital platforms: Google, YouTube, Facebook.
Produced digital assets like videos… with attractive messaging and visuals.
Utilized Novanet to deploy advertising on reputable publishers.
