The campaign had a good click-through rate. Ads with keywords related to interest rates, gifts, and competitor keywords had the highest CTR.
Target customers showed high interest in content such as bank deposit rates, savings rates, VietBank’s bank rates, etc.
Background & Objectives
VietBank wanted to increase customer brand awareness. Additionally, they aimed to boost awareness and engagement with VietBank’s savings product offerings.
Novaon Digital’s Implementations
Produced/filmed videos/short clips for posting on social media.
