Campaign

Lighting Every Moment – Reaching Across Five Continents

Brand

Nanoco Group

Success Story

The campaign focused 90% on the lighting category and 10% on home appliances, helping NANOCO amplify the image of a high-quality Vietnamese brand.

– 30M reach across the campaign

– 5M+ YouTube views

– 2M+ TikTok views

– 50K+ engagements from seeding groups and online communities

Context & Objectives

Nanoco has a strong foundation as a long-standing Vietnamese brand with high-quality products that meet export standards. However, the brand needed to move beyond function-led communication to tell a more relatable brand story rooted in everyday life. Novaon Digital proposed an approach that turned lighting into a story about living spaces, family emotions, and the journey of “Vietnamese quality reaching further,” thereby increasing awareness and elevating NANOCO’s brand image in the Vietnamese market.

Brand Experience Implementations

Novaon Digital developed the Big Idea “Lighting Every Moment – Reaching Across Five Continents,” transforming NANOCO lighting into a symbol of a modern, trustworthy Vietnamese brand that is present in every living space and family moment.

Campaign Objectives

– Increase awareness of NANOCO as a long-standing, high-quality Vietnamese brand

– Expand reach among younger consumers

– Elevate NANOCO into a Vietnamese brand with greater stature

– Amplify the journey of Vietnamese lighting and home appliance products under the spirit of “Vietnamese quality reaching further”

Novaon Digital’s Scope of Work

– Strategic Approach: Turned lighting into a story of a Vietnamese brand reaching further.

– Communication Strategy: Built the communication roadmap, key themes, and channel role allocation.

– Execution Plan: Deployed PR Online, KOL/KOC, and Hot Community activities.

– Media Plan: Allocated Video View Ads, Banner Ads, Post Engagement Ads, and tracked communication KPIs.

– KOL/KOC Activation: Focused on 80% Home Owners and 20% architecture/home/tech audiences to strengthen both relatability and professional credibility.