Campaign

Comprehensive Solutions for Gypsum Ceilings & Gypsum Walls

Brand

Vinh Tuong Saint – Gobain

Success Story

• Increased traffic for key products, measured product conversions.
• Grew website traffic (from Paid Search) compared to 2021.
• Maintained Top 1 visibility ahead of competitors in the industry.

Background & Objectives

Leveraging its strengths in the Vietnamese market, Vinh Tuong aimed to sustain Top 1 Awareness in the Gypsum Ceilings & Walls sector.

Brand Experience Implementations

Novaon Digital executed a powerful integrated marketing strategy combining media and communications to achieve the brand’s objectives:

• Implemented Keyword Planning, Media Booking, Performance Ads Optimization (Transparent model).
• Adtext Writing & Optimization.
• Analytics & Reporting.
• Developed a media strategy with the goal of optimizing Vinh Tuong’s keyword visibility at the top of search rankings.
• Deployed on Google Search channel.