Campaign

Open eKYC Account – Overflowing Promotions

Brand

Vietcombank

Success Story

• Significant increase in app visits and usage.
• Relevant discussions on social media and publications like CafeF, CafeBiz, Cafe Chung Khoan reaching the target customers, achieving 30% higher engagement compared to previously.

Background & Objectives

Vietcombank launched eKYC allowing customers to immediately provide information, upload documents and fund accounts for trading, with physical documents submission within 30 days. Vietcombank aimed to increase product awareness, generate buzz around the program, and drive sales.

Brand Experience Implementations

• Produced tutorial videos on registering and opening eKYC accounts on the Vietcombank app.
• Focused on branding elements like YouTube TrueView, Facebook Video Views, Page Posts, Brand Awareness Ads.
• Booked PR publications to introduce the software and build product credibility.
• Developed user-centric content pillars, utilizing seeding tactics by posting in stock trading community groups.