Campaign

Panasonic Service

Brand

Panasonic

Success Story

• All advertising categories exceeded KPIs, reaching ~110%.
• Organic Traffic, Share of Voice (SOV) and Page Ranking indicators all accelerated.

Background & Objectives

Panasonic launched warranty center services such as: Panasonic repair and maintenance services. Novaon Digital partnered with Panasonic to implement a comprehensive communication strategy to help the brand increase brand awareness and reach potential customers.

Novaon Digital’s Implementations

• Building and implementing Media strategy and managing Lead Management solution.
• Digital Production with content and messaging that captures customer insights.
• Media deployment focused on channels: Google Search, Facebook.