Campaign

Peaceful Tet – Sharing Love

Brand

Viettel Money

Success Story

• Organic Install (new natural downloads): Increase 600%
• Brand’s business target: Exceeded 30%
• Number of discussions: Increased by 20.6%

Background & Objectives

Amidst the fierce battle for users in the Fintech – Digital Banking sector, the “newcomer” Viettel Money is currently in the pre-growth stage and faces many challenges from competing rivals. Turning adversity into opportunity, Novaon Digital seized the opportunity at the beginning of the year, accompanying Viettel Money to implement a unique communication campaign with the message: “Peaceful Tet – Sharing love”

Novaon Digital’s Implementations

Utilizing the Onfluencer platform – the platform selects suitable KOLs based on the most advanced artificial intelligence to provide appropriate content directions. From there, sending a message about a peaceful Tet, opening up a new year full of luck and strong aspirations, ready to create a new life together in 2022.

• Game on app
• TVC
• Social: Facebook & TikTok posts
• PR
• Sponsorship
• Out of home
• POSM