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VAN HANH MALL

Campaign

Enhancing Brand Recognition On Digital Platforms

Brand

Van Hanh Mall

Success Story

Background & Objectives

The double pressure of the pandemic as well as the explosive growth of e-commerce recently has forced shopping malls to seriously re-evaluate and reposition their stance in an increasingly fierce race. Van Hanh Mall wanted to affirm a unique identity and deploy seasonally to maintain and increase brand awareness on digital platforms.

Novaon Digital’s Implementations

VINH TUONG SAINT – GOBAIN

Campaign

Comprehensive Solutions for Gypsum Ceilings & Gypsum Walls

Brand

Vinh Tuong Saint – Gobain

Success Story

Background & Objectives

Leveraging its strengths in the Vietnamese market, Vinh Tuong aimed to sustain Top 1 Awareness in the Gypsum Ceilings & Walls sector.

Brand Experience Implementations

Novaon Digital executed a powerful integrated marketing strategy combining media and communications to achieve the brand’s objectives:

THE GIOI DI DONG

Campaign

Influencer Marketing

Brand

The Gioi Di Dong

Background & Objectives

The collaboration between Novaon and The Gioi Di Dong (Mobile World) in the campaign for promoting the iPhone 13 Series and the sales program at The Gioi Di Dong. The objective of the campaign was to increase awareness of the distribution of the iPhone 13 Series products at the store chain, amplify the product’s appeal on social platforms, stimulate purchasing demand, and enhance recognition of the retail stores.

Novaon Digital’s Implementations

Understanding The Gioi Di Dong’s requirements, Novaon designed an Influencer Marketing campaign that focused on delivering three main types of content: Tech content, Lifestyle content, and Comedy content. With the flexibility in applying Influencer Marketing and conveying different types of content, the campaign achieved results beyond expectations.

VUA NEM

Campaign

Attracting Valuable Customers through Click-to-Messenger Advertising and Automated Incentives

Brand

Vua Nem

Success Story

Background & Objectives

Vua Nem was focusing on increasing sales and maintaining its leading position in the Vietnamese market. Vua Nem partnered with Novaon Digital to receive a consultation and implement a Messenger Offer Campaign aimed at capturing customer psychology. This campaign would send promotional vouchers directly to customers’ inboxes, thereby boosting sales and reinforcing brand awareness.

Novaon Digital’s Implementations

Implemented with 2 campaigns:

SONG HONG TEXTILE

Campaign

Media Strategy For Song Hong’s Bedding Products

Brand

Song Hong Textile (May Sông Hồng)

Success Story

Background & Objectives

Song Hong Textile endeavors to enhance brand awareness of its bedding product line, thereby amplifying sales promotion programs.

Brand Experience Implementations

BIZSPLUS

Campaign

The Stress-Relieving Massage Expert

Brand

Bizsplus

Success Story

Background & Objectives

With Bizsplus being relatively unknown to consumers and lacking standout technology/design compared to competitors, Novaon advised implementing a comprehensive communications strategy to increase brand awareness and engagement with target customers.

Brand Experience Implementations

TOPZONE

Campaign

Introducing the iPhone 14

Brand

TopZone

Success Story

TopZone has achieved impressive numbers thanks to its creative content strategy and Influencer Marketing campaign:

Background & Objectives

Apple products have great appeal to customers in Vietnam. Therefore, retailers always focus resources and invest heavily in ordering programs and releasing new products, most recently iPhone 14. Facing competition from retailers such as Hoang Ha Mobile, CellphoneS or individuals carrying it, TopZone has launched a media campaign to launch iPhone 14 in Vietnam with the goal: Increase TopZone’s brand recognition and boost revenue with many attractive gifts and incentives.

Novaon Digital’s Implementations

Novaon Digital implemented an Influencer Marketing Solution combined with Social Marketing for Topzone. On TikTok, the Influencer Marketing strategy was robustly implemented with 12 KOLs/Influencers from various fields: technology, lifestyle, focusing on event participation and video reviews:

AEON MALL

Campaign

Four Seasons Brand Recognition

Brand

Aeon Mall

Success Story

Background & Objectives

Amid economic challenges forcing people to tighten spending, Aeon Mall Binh Tan needed fresh, innovative approaches to attract visitors for shopping and entertainment experiences. They aimed to boost and sustain Aeon Mall’s digital brand awareness seasonally while supporting tenant programs.

Novaon Digital’s Implementations

COMET

Campaign

More Love, Spread Happiness

Brand

Comet

Background & Objectives

With the goal of increasing brand coverage and boosting sales for the Comet household brand, Novaon Digital consulted and supported the implementation of a series of campaigns to creatively and innovatively reach the target customers.

Novaon Digital’s Implementations

Novaon accompanied Comet in implementing the following activities:

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.


© 2024 NOVAON DIGITAL. All rights reserved.

Headquarter

No.94, Nguyen Chinh Street, Hoang Mai Ward, Hanoi.

Ho Chi Minh Office

MB AMC Tower, 538 CMT8 street, Ward 11, District 3, Ho Chi Minh.

Singapore Office

5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

Other Members Of Novaon Group

© 2024 NOVAON DIGITAL. All rights reserved.