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VAN HANH MALL

Written by duy on . Posted in Our Work, Retail.

Campaign

Enhancing Brand Recognition On Digital Platforms

Brand

Van Hanh Mall

Success Story

  • GDN and Instream campaigns were launched on websites and channels to better reach potential target audiences.
  • 10 million impressions on the GDN and YouTube platforms.
  • Page Post and Video campaigns were implemented according to booking KPIs. For Page Posts, the campaign recorded an increase in CTR. For Video Views, the campaign recorded a VTR of nearly 49%.

Background & Objectives

The double pressure of the pandemic as well as the explosive growth of e-commerce recently has forced shopping malls to seriously re-evaluate and reposition their stance in an increasingly fierce race. Van Hanh Mall wanted to affirm a unique identity and deploy seasonally to maintain and increase brand awareness on digital platforms.

Novaon Digital’s Implementations

  • Developed a media strategy and approached the target customer audience across multiple digital platforms: Google, YouTube, Facebook.
  • Produced digital assets like videos… with attractive messaging and visuals.
  • Utilized Novanet to deploy advertising on reputable publishers.

VINH TUONG SAINT – GOBAIN

Written by duy on . Posted in Our Work, Retail.

Campaign

Comprehensive Solutions for Gypsum Ceilings & Gypsum Walls

Brand

Vinh Tuong Saint – Gobain

Success Story

  • Increased traffic for key products, measured product conversions.
  • Grew website traffic (from Paid Search) compared to 2021.
  • Maintained Top 1 visibility ahead of competitors in the industry.

Background & Objectives

Leveraging its strengths in the Vietnamese market, Vinh Tuong aimed to sustain Top 1 Awareness in the Gypsum Ceilings & Walls sector.

Brand Experience Implementations

Novaon Digital executed a powerful integrated marketing strategy combining media and communications to achieve the brand’s objectives:

  • Implemented Keyword Planning, Media Booking, Performance Ads Optimization (Transparent model).
  • Adtext Writing & Optimization.
  • Analytics & Reporting.
  • Developed a media strategy with the goal of optimizing Vinh Tuong’s keyword visibility at the top of search rankings.
  • Deployed on Google Search channel.

THE GIOI DI DONG

Written by duy on . Posted in Our Work, Retail.

Campaign

Influencer Marketing

Brand

The Gioi Di Dong

Background & Objectives

The collaboration between Novaon and The Gioi Di Dong (Mobile World) in the campaign for promoting the iPhone 13 Series and the sales program at The Gioi Di Dong. The objective of the campaign was to increase awareness of the distribution of the iPhone 13 Series products at the store chain, amplify the product’s appeal on social platforms, stimulate purchasing demand, and enhance recognition of the retail stores.

Novaon Digital’s Implementations

Understanding The Gioi Di Dong’s requirements, Novaon designed an Influencer Marketing campaign that focused on delivering three main types of content: Tech content, Lifestyle content, and Comedy content. With the flexibility in applying Influencer Marketing and conveying different types of content, the campaign achieved results beyond expectations.

VUA NEM

Written by duy on . Posted in Our Work, Retail.

Campaign

Attracting Valuable Customers through Click-to-Messenger Advertising and Automated Incentives

Brand

Vua Nem

Success Story

  • 54% increase in outreach to potential customers.
  • 5.5x increase in the number of promo codes distributed.
  • 3x increase in reach with automated Messenger Offers feature.

Background & Objectives

Vua Nem was focusing on increasing sales and maintaining its leading position in the Vietnamese market. Vua Nem partnered with Novaon Digital to receive a consultation and implement a Messenger Offer Campaign aimed at capturing customer psychology. This campaign would send promotional vouchers directly to customers’ inboxes, thereby boosting sales and reinforcing brand awareness.

Novaon Digital’s Implementations

Implemented with 2 campaigns:

  • CD1 BAU: Set up a regular Messenger campaign, with staff support and voucher distribution.
  • CD2 Messenger Offer: A Messenger campaign with automated distribution of vouchers to customers.

SONG HONG TEXTILE

Written by duy on . Posted in Our Work, Retail.

Campaign

Media Strategy For Song Hong’s Bedding Products

Brand

Song Hong Textile (May Sông Hồng)

Success Story

  • Established a comprehensive brand identity and campaign with attractive key visuals to appeal to customers.
  • Effectively reached the target customers, driving revenue growth across channels.
  • Generated active discussions on social media.

Background & Objectives

Song Hong Textile endeavors to enhance brand awareness of its bedding product line, thereby amplifying sales promotion programs.

Brand Experience Implementations

  • Developed social media content pillars revolving around Song Hong’s bedding products.
  • Planned media strategy and ad placements across major channels: Google, Facebook, YouTube, GDN, ADX, booked hot pages/groups.
  • Produced TVCs, product shoots and key visuals adhering to the concept tailored for the target customers.

BIZSPLUS

Written by duy on . Posted in Our Work, Retail.

Campaign

The Stress-Relieving Massage Expert

Brand

Bizsplus

Success Story

  • 1.33x increase in page likes.
  • Motion clips produced by Novaon Digital achieved high 38% conversion rate.
  • The communications campaign was effective, reaching over 100,000 people with nearly 218,000 impressions.

Background & Objectives

With Bizsplus being relatively unknown to consumers and lacking standout technology/design compared to competitors, Novaon advised implementing a comprehensive communications strategy to increase brand awareness and engagement with target customers.

Brand Experience Implementations

  • Designed a consistent brand identity for Bizsplus.
  • Produced animated motion clip videos to attract high engagement.
  • Deployed diverse content across multiple themes: videos, infographics.

TOPZONE

Written by duy on . Posted in Our Work, Retail.

Campaign

Introducing the iPhone 14

Brand

TopZone

Success Story

TopZone has achieved impressive numbers thanks to its creative content strategy and Influencer Marketing campaign:

  • Achieved 15M+ engagements on TikTok.
  • Sold over 80 thousand orders.
  • Achieved massive revenue in the first 2 weeks of launch.

Background & Objectives

Apple products have great appeal to customers in Vietnam. Therefore, retailers always focus resources and invest heavily in ordering programs and releasing new products, most recently iPhone 14. Facing competition from retailers such as Hoang Ha Mobile, CellphoneS or individuals carrying it, TopZone has launched a media campaign to launch iPhone 14 in Vietnam with the goal: Increase TopZone’s brand recognition and boost revenue with many attractive gifts and incentives.

Novaon Digital’s Implementations

Novaon Digital implemented an Influencer Marketing Solution combined with Social Marketing for Topzone. On TikTok, the Influencer Marketing strategy was robustly implemented with 12 KOLs/Influencers from various fields: technology, lifestyle, focusing on event participation and video reviews:

  • Booking KOLs to attend Offline Events & Producing Teasing Clips on social media.
  • Booking KOLs to produce Pre-order Clips.
  • Booking KOLs to attend Offline Launch Events + Producing Review Clips.

AEON MALL

Written by duy on . Posted in Our Work, Retail.

Campaign

Four Seasons Brand Recognition

Brand

Aeon Mall

Success Story

  • Increased brand awareness for Aeon Mall Binh Tan, with notably higher visitor traffic.
  • Shopping activities and promotional programs actively discussed by customers on social media.
  • Brought diverse, seasonal colors and vibes to Aeon Mall Binh Tan throughout the year.

Background & Objectives

Amid economic challenges forcing people to tighten spending, Aeon Mall Binh Tan needed fresh, innovative approaches to attract visitors for shopping and entertainment experiences. They aimed to boost and sustain Aeon Mall’s digital brand awareness seasonally while supporting tenant programs.

Novaon Digital’s Implementations

  • Developing strategies and content production across social media channels and press.
  • Implementing Media campaigns on Fanpages, Google, and TikTok.
  • Selecting Influencers through the Onfluencer platform based on AI artificial intelligence. Focused channels: Hotpage/group, KOC, PR.
  • Creating creative ideas for events and space decoration across the 4 seasons at Aeon Mall.

COMET

Written by duy on . Posted in Our Work, Retail.

Campaign

More Love, Spread Happiness

Brand

Comet

Background & Objectives

With the goal of increasing brand coverage and boosting sales for the Comet household brand, Novaon Digital consulted and supported the implementation of a series of campaigns to creatively and innovatively reach the target customers.

Novaon Digital’s Implementations

Novaon accompanied Comet in implementing the following activities:

  • Created and deployed a brand mascot: Aimed to build emotional connections, enhance brand awareness, and attract potential customers.
  • Implemented the Comet Superhero comic series: Promoted products through an engaging comic format, appealing to all audiences.
  • Executed the “Light Up – Shine” AR Minigame campaign for Vietnamese Women’s Day on October 20th, naturally and meaningfully conveying the “Light Up – Shine” message through an AR mini-game.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

© 2024 NOVAON DIGITAL. All rights reserved.

Headquarter

No.94, Nguyen Chinh Street, Hoang Mai Ward, Hanoi.

Ho Chi Minh Office

MB AMC Tower, 538 CMT8 street, Ward 11, District 3, Ho Chi Minh.

Singapore Office

5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

Other Members Of Novaon Group

© 2024 NOVAON DIGITAL. All rights reserved.