Campaign

Deep Into The Nature

Brand

Farello

Success Story

• Built appealing product line identities that resonated well with the target customers, driving good engagement.
• Achieved considerable increases in metrics across social media channels.
• Reached expected revenue targets on e-commerce platforms and website.

Background & Objectives

Farello launched an eyewear collection made from various materials. With diverse styles and colors, the brand aimed to convey the message: “Confidently live your unique self”. Farello celebrates all personalities.

Brand Experience Implementations

Novaon Digital researched and implemented Brand Strategy & Communication Strategy combined with Digital Production for FARELLO’s eyewear product lines:

• Brand Identity: Built a communications story & Developed content pillars on brand values, product values.
• Product: Consulted on packaging design, product naming, collection storytelling.
• Media Assets: Created cohesive concept visuals – images – infographic content for all offline stores.
• Communications Plan: Developed a communications plan + Deployed multiple content angles.
• Multi-Channel Execution:
  – Media: Facebook, Instagram, Google, TikTok
  – PR press on channels relevant to potential customers
  – Influencer marketing
• CSR Activity: Release to Regenerate.