Campaign

Preserving Quintessence – Modern Connection

Brand

Bao Ngoc Mooncake

Success Story

• Increased brand awareness and Mid-Autumn mooncake product line.
• Drove more visits and order purchases on the landing page.
• Achieved high engagement rates across social media channels.

Background & Objectives

For the launch of its 2023 mooncake collection, Bao Ngoc needed a communications strategy with a differentiated message in the market to boost revenue and reinforce its brand position. The diverse range from traditional to modern mooncakes aimed to cater to various customer segments.

Novaon Digital’s Implementations

• Deployed across multiple channels: Facebook, Google, YouTube, TikTok, PR, Seeding.
• Increased brand recognition and affinity for Bao Ngoc’s 2022 mooncake products.
• Developed a media strategy to support sales activities, raise awareness on e-commerce channels, and drive sales with order commitments.
• Crafted a communications strategy centered on the campaign message: “Gifting Heartfelt Love” (Conveying the care from the bakers, like a gift sharing love with family, partners and friends…).
• The highlight of Bao Ngoc’s 2022 Mid-Autumn campaign: Purchases on the landing page offered big discounts; the page allowed customizing greeting cards which Bao Ngoc would print and include with the product box.