Campaign

Super assistant for comprehensive respiratory protection

Brand

Nam Ha Pharmacy

Success Story

• Rapidly increased engagement across social media channels.
• Increased brand and product awareness for the spray respiratory supplement.
• Significant revenue increase after the campaign.

Background & Objectives

A product of Nam Ha Pharmaceutical Joint Stock Company, a business with over 50 years of experience in the pharmaceutical industry in Vietnam. However, this product was facing limitations when compared in quality to imported medicine brands. Despite launching in a new spray form, it had not yet achieved a leading position in consumer’s minds. Bổ phế Nam Hà also lacked an impactful communication campaign or specific concept to differentiate itself from other products on the market. Therefore, the brand needed a communications campaign to deliver a clear, appealing message to promote the product to potential target groups, thereby encouraging customers to choose and use it.

Brand Experience Implementations

• Implemented a communications strategy including: Promoting Bổ phế Nam Hà to potential target groups with a clear, appealing message to attract customers to choose the product.
• Produced and created content in various formats & images.
• Provided media strategy consultation to reach the right potential customer groups.
• Utilized Onfluencer to book suitable KOLs for the product.
• Implemented campaigns: Social (posts, comic series, minigames, contests), Seeding, KOLs Booking, Digital Ads (Facebook, Google).