Campaign

More Love, Spread Happiness

Brand

Comet

Background & Objectives

With the goal of increasing brand coverage and boosting sales for the Comet household brand, Novaon Digital consulted and supported the implementation of a series of campaigns to creatively and innovatively reach the target customers.

Novaon Digital’s Implementations

Novaon accompanied Comet in implementing the following activities:

• Created and deployed a brand mascot: Aimed to build emotional connections, enhance brand awareness, and attract potential customers.
• Implemented the Comet Superhero comic series: Promoted products through an engaging comic format, appealing to all audiences.
• Executed the “Light Up – Shine” AR Minigame campaign for Vietnamese Women’s Day on October 20th, naturally and meaningfully conveying the “Light Up – Shine” message through an AR mini-game.