Campaign

Bridging The O2O Gap

Brand

Habeco

Success Story

• Achieved high interaction rates across social media channels.
• Strong growth in online sales channels.

Background & Objectives

In the context of gradually shifting to digital marketing and an economic market still facing difficulties due to the impact of the Covid-19 pandemic, this posed a challenge for HABECO in terms of how to leverage social media channels to encourage customers to shift from offline to online purchases.

Brand Experience Implementations

• Proposed an offline-to-online bridging solution using QR code tracking.
• Developed a multi-channel content plan with various formats.
• Executed a plan spanning offline and online to attract a large potential customer base.