Campaign

Preserving The Quintessence – Embracing The Contemporary

Brand

Huu Nghi Mooncake

Success Story

• Increase brand awareness and moon cake product line.
• Increase visits to purchase orders on E-Commerce.

Background & Objectives

Launching the 2023 mooncake product line, Huu Nghi needed a communication strategy with a distinctive message in the market to boost revenue and affirm its brand position. With diverse product ranges from traditional to modern, the aim was to reach different customer segments.

Novaon Digital’s Implementations

• Increased brand awareness and promotion for Huu Nghi’s mooncake products for the 2023 Mid-Autumn Festival. Supported sales activities and product links on e-commerce platforms to drive sales.
• Consistent social media strategy with the campaign message: “Preserving the Quintessence – Embracing the Contemporary” (Mid-Autumn Festival – the festival of reunions, the festival of stories across generations blending and gathering around a feast, starting with mooncakes and tea).
• Campaign highlight: Interacted with a reputable KOC network, produced livestreams to attract target customers for Mid-Autumn Festival gift purchases through channels like TikTok, e-commerce platforms, etc.
• Main deployment channels included: Facebook, Google, TikTok, KOCs, livestreams, etc.