Campaign

Media Strategy For Song Hong’s Bedding Products

Brand

Song Hong Textile (May Sông Hồng)

Success Story

• Established a comprehensive brand identity and campaign with attractive key visuals to appeal to customers.
• Effectively reached the target customers, driving revenue growth across channels.
• Generated active discussions on social media.

Background & Objectives

Song Hong Textile endeavors to enhance brand awareness of its bedding product line, thereby amplifying sales promotion programs.

Brand Experience Implementations

• Developed social media content pillars revolving around Song Hong’s bedding products.
• Planned media strategy and ad placements across major channels: Google, Facebook, YouTube, GDN, ADX, booked hot pages/groups.
• Produced TVCs, product shoots and key visuals adhering to the concept tailored for the target customers.