Campaign

Earn Daily, Optimize Profits

Brand

SCB

Success Story

• Increased the number of high-quality leads from businesses and individuals interested in products and services.
• Significant increase in average CTRs across the entire campaign.
• Advertisements displayed on investment, economic – securities websites, international newspapers, etc., received high click-through rates.

Background & Objectives

In 2022, as businesses restarted operations post-COVID-19, SCB launched a deposit certificate loan and super-fast capital loan package. They needed to reach potential corporate customers to drive product sales. SCB aimed to boost brand awareness in the market and reinforce its position

Novaon Digital’s Implementations

• Developed communication strategies and produced content on social media and PR in the press.
• Launched Media campaigns, increasing touchpoints with new formats and message content aligned with Insights.
• Content lines aimed at enhancing brand trust, focusing on customer insights to increase brand recognition for SCB.