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[Webinar] Growth hacking in the education industry with META, the topic “Learn how to “HACK” growth”

Written by admin on . Posted in Our Thinking, Technology.

In the context that society is investing heavily in culture-education and training along with the development of digital technology, education businesses are having new opportunities to grow in many aspects. At the same time, this is also a challenge that the education sector needs to overcome to be able to optimize operating costs and grow effectively.

Opportunities for the growth of the education sector and winning the Top-of-Mind

According to Vietnam’s data, total investment in education is currently 3.8% of GDP, of which investment in higher education is 0.33% of GDP. Entering the period of 2021 – 2025, the number of high school students in the country will increase compared to the period 2016 – 2020 of about 8 million students. This is an opportunity for education businesses to break through and seize the possibility of even stronger development in 2023.
In addition to strong investment in education from state policies, the number of potential customer groups is increasing rapidly, the digital transformation in education is also undergoing drastic changes. Businesses take advantage of digital channels, apply innovative strategies and modern technology to increase brand experience, turn brands into Top-of-Mind in the minds of customers, and win in a fiercely competitive market.

Barriers for education businesses in the new context

Besides the wide and diverse opportunities, the education sector currently faces various barriers:
The impact of the economic context is a great challenge for the education sector in 2023. Businesses need to optimize reasonable budgets in operation and implementation of activities.
In addition, the fierce competition between the market of international affiliated schools, private schools, educational institutions… In addition to the competition in core education methods, infrastructure, and quality of personnel, education businesses also compete in terms of marketing strategies, building reputable brands, and approaching target customers in this fertile market.

The key to helping businesses in the education industry solve these problems will be revealed at the webinar “Growth Hacking in the Education Industry”with the topic “Learning how to “hack” growth for the education industry” organized by Meta with the exclusive companionship of Novaon Digital.

  • Research the market, grasp strengths and challenges to have a reasonable strategy
  • Methods to improve brand position, develop breakthroughs to become Top-of-mind in the minds of customers
  • The secret to reaching the right & winning “unlimited” potential customers
  • How to improve performance and operational efficiency, scale of brand development in the education sector
  • Get advice with experts with specific topics from the brand

The main contents will be discussed at the Webinar:

Speakers accompanying the event:

  • Mr. Le Viet Hai Son – Vice Chairman & General Director Novaon Digital
  • Mr. Khang Huynh – Key Account Manager Vietnam
  • Ms. Mia Nguyen – Key Account Manager Vietnam
  • Ms. Tu Van Tien – Client Solutions Manager Vietnam
  • Ms. Tran Le – Agency Partnent South-East Asia

Education Growth Hacking Insights

  • Time: 10:00 AM – 11:30 AM on 21.03.2023
  • Form of organization: Online via Zoom

Contact:

Email: contact@novaon.asia

Hotline: 096 792 86 86

Breakthrough with 5 creative marketing ideas for Valentine’s season

Written by admin on . Posted in Creative, Our Thinking.

Valentine’s Day – A Season of Love with a “Thousand Sweet Deals” is the perfect time for brands to launch unique marketing campaigns to boost sales, connect with customers, and elevate their brand. Let’s explore some impressive marketing ideas with Novaon Digital to prepare for the upcoming 2023 Valentine’s Day.

1. Createch: Creativity Combined with Technology

The concept of “Createch” is on the rise, marking technology as the “leverage” for big ideas. The combination of creativity in ideas and a business’s ability to use technology effectively can lead to successful strategies, steering brands toward success.

During Valentine’s Day 2022, Mondelez’s Cadbury Dairy Milk Silk chocolate line introduced an augmented reality (AR) experience, allowing couples to immerse themselves in a romantic dinner on the Metaverse. Here, sweet messages or secret notes between the couple could be unlocked and appear on Cadbury billboards existing in this 3D virtual world.

The “Createch” strategy promises to deliver exciting, unique, and novel marketing campaigns this Valentine’s season.

Mondelez’s Createch strategy

2. Simultaneous Offline-Online Events

Event marketing is a communication solution worth considering, with the potential to create a media breakthrough for brands.

On February 14, 2022, Tinder Thailand partnered with the Central World mall, near the sacred Trimurti Shrine for love blessings in Bangkok. Activities included praying for love at Trimurti Shrine, Love Room photo booths, virtual love blessings with VR 360° technology, and Instagram check-ins.

Additionally, the campaign combined online activities, offering users a fun experience with virtual reality blessings. This helped spread the brand while making the campaign more impressive and effective.

Tinder’s Online-Offline Event Marketing

3. Brand Personification and Individualization

Nowadays, it’s common for brands and organizations to use verified social media accounts (Facebook, Instagram, TikTok, etc.) to interact with customers, other brands, and even their competitors.

You probably still remember the love triangle in September 2022 between MoMo, Starbucks, and Highlands Coffee, which stirred up a storm in the Vietnamese online community. Highlands’ post with a broken red heart was a response to seeing “ex” MoMo holding hands with “new love” Starbucks. Immediately, Highlands created a “social media sensation” as many other verified accounts joined in the comments to console them.

Treating a brand like a person with joys, sorrows, personality, and even a loving heart will be one of the strategies that can deliver high results this Valentine’s season.

The love triangle between Starbucks, MoMo, and Highlands

4. Creative Messages Spread Across Multiple Channels and Platforms

Valentine’s is an opportunity for businesses to showcase their creativity through content and videos centered around love. You can get creative with various content formats like images, banners, short videos, infographics, or storytelling to attract readers.

In 2021, Durex Vietnam launched a series of viral videos with the message “Forget the gifts, go with Durex,” targeting open-minded customers. Going against traditional gifting trends, Durex positioned itself as a fresh gift for lovers, thereby elevating its brand and subtly boosting sales.

In addition to the viral video series, Durex also collaborated with many influencers and popular fan pages to spread the campaign.

Durex’s creative Valentine’s message

5. Anti-Valentine

Besides the group of customers who love romance, don’t forget the large crowd of single, “anti-Valentine” customers. Instead of celebrating romantic love, brands can spread messages of self-love, love for pets, or friendships in a creative and meaningful way.

Sign up for a consultation and join Novaon in winning over customers with technology-driven campaigns. Learn more at:

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

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