The goal of the campaign is based on the values of design and technology originating from Mazda’s “All for People – Human Centric” philosophy. From there, we created brand advertisements on social media platforms to target the desired customer segment.
Novaon Digital’s Implementations
By exploring the inherent capabilities within the product as well as new aspects, our advertisements for the brand encompass the full beauty and utility of the product. Additionally, the advertising campaign was optimized through Lead Generation and Social Media Management, helping not only to target the insights of the desired customers but also to reach new customer segments.
Increased brand and Glucankid “Eat Well” syrup product line awareness.
Drove more website visits and online order purchases.
Achieved high engagement rates across social media channels.
Background & Objectives
Glucankid was facing challenges related to its syrup product design and features, amidst competition from similar products in the market. This meant Glucankid needed to build a strong brand re-identification strategy to strengthen communications efforts and boost sales for its new “Eat Well” syrup product.
Brand Experience Implementations
Executed a campaign centered on the core message: “Supporting Your Child, Eat Well Stay Healthy” across integrated touchpoints like mascot, key visuals, website, TVC, social posts, PR booking.
Ran media campaigns across Facebook, Google, ADX, TikTok.
Developed content pillars around the “Eat Well” syrup product, utilizing seeding tactics by posting in relevant community groups.
BMW In A Luxury Segment Racing: From A Drift To A Hit!
Brand
BMW
Success Story
30% search impression share in the top position on Google.
Over 50% increase in the number of potential customers.
1.2x increase in market share and 13% sales growth compared to the same period last year.
Background & Objectives
The global recession in 2022 dragged down the entire world economy, and the automotive industry was no exception. Facing this challenge, BMW needed a strategy to break through the volatile market and regain its position as a leader in the luxury car segment.
Brand Experience Implementations
Ran campaigns across various channels: Facebook Ads, GDN, SEM, Rich Display, YouTube, Instagram.
Deployed content on social media channels revolving around AWO content related to BMW’s car models.
Booked PR articles introducing the brand’s new car launches.
Utilized OnLead to collect real-time user data & results across platforms, combined with a call center system to optimize, filter quality data and push to the CRM Data.
Integrated AR game advertising on Meta to provide the most immersive experience for customers.
Grew quality leads and effective student recruitment.
Achieved high engagement rates across social media.
Background & Objectives
Amidst intense competition from other universities during the peak enrollment season, Phenikaa needed to boost its brand recognition and reinforce its reputation.
Novaon Digital’s Implementations
Developed communications strategy: – Increased brand recognition and reinforced Phenikaa University’s reputation. – Raised awareness and engagement for the university’s specialized fields through a series of videos. – Deployed a media campaign to drive leads registered by major (32 majors) via media strategy and campaign technology.
Social Media Marketing: – Built daily content pillars on the university and faculty fanpage. – Compelling conversion content tailored to target customer insights. – Created and implemented an AR game on social platforms.
Vinamilk Baby Care’s Facebook page achieved an average discussion rate 80% higher than the total discussions, surpassing industry averages.
Content strategies and format adaptations resonated well with the group of mothers, resulting in high engagement rates.
Good engagement across influencer channels, product discovery, and usage.
Background & Objectives
Vinamilk has 5 baby formula brands under Vinamilk Baby Care: OPTIMUM GOLD, OPTIMUM MAMA, YOKO GOLD, COLOSGOLD, DIELAC GROW PLUS. As a newly launched product range from 2022, their market share was relatively modest compared to the active efforts of some competitors. Hence, the brand aimed to increase brand awareness in the Vietnamese market and reach the target customer group to ensure they understand the products’ humanistic message and benefits for mothers and babies.
Novaon Digital’s Implementations
Implemented a comprehensive Social Marketing strategy to generate buzz (Buzz, Relevant Buzz, Recommendation Buzz) for the 5 product brands across 2 main channels: Facebook Page & Influencers.
Developed direction & integrated social plan based on the 5 brands’ marketing activities on the Facebook Page & Influencer channels, including – Creative content & format strategy for pages & influencers – Social media strategy
Executed an Influencer Marketing campaign leveraging Onfluencer – an AI platform to ensure consistent messaging across products, manage the campaign, and provide real-time reporting
The collaboration between Novaon and The Gioi Di Dong (Mobile World) in the campaign for promoting the iPhone 13 Series and the sales program at The Gioi Di Dong. The objective of the campaign was to increase awareness of the distribution of the iPhone 13 Series products at the store chain, amplify the product’s appeal on social platforms, stimulate purchasing demand, and enhance recognition of the retail stores.
Novaon Digital’s Implementations
Understanding The Gioi Di Dong’s requirements, Novaon designed an Influencer Marketing campaign that focused on delivering three main types of content: Tech content, Lifestyle content, and Comedy content. With the flexibility in applying Influencer Marketing and conveying different types of content, the campaign achieved results beyond expectations.
The focal campaign of 247Express during the Mid-Autumn Festival aimed to quickly enhance brand recognition and highlight the Unique Selling Proposition (USP) of 247Express on social media platforms.
During major holidays like the Mid-Autumn Festival, gift-giving to partners becomes a top priority for many businesses. Their main concerns are timely delivery and the best condition of the gifts. Based on this insight, we developed the idea of “gift delivery” at the right moment, conveying the USP of 24Express’s services—speedy delivery and intact handling.
Novaon Digital’s Implementations
Novaon Digital carried out Creative Planning and Production to develop suitable content directions closely aligned with the main campaign message, and create distinctive and vibrant videos and images. As a result, the campaign successfully highlighted the two biggest concerns of the brand: timeliness and ensuring gifts arrive in the best condition when delivered to customers.
Vietcombank, a leading bank with over 20,000 employees, delivers advanced financial services and consistently earns positive recognition globally. As user behavior shifts in the Marketing 4.0 era, innovation in advertising methods has become crucial.
On June 18, 2024, Vietcombank launched VCB Digibank, a major update since 2020. This new digital banking service for individual customers features a completely redesigned interface and user experience, along with new services. Vietcombank aimed to effectively promote this product to its customers.
Campaign Objectives:
Widespread brand awareness
Increase recognition of the new product
Maximize existing resources
Optimize management and ensure data security
Success Story
Implementation time: 1.5 months
Number of participating VCB employees: 2,632
Number of posts published: 2,728
Total interactions generated: 1,381,518
Including:
1,130,310 likes
101,480 comments
152,103 shares
*Data is still being updated
Novaon Digital’s Implementations
Recognizing the brand’s internal strength and the novelty of the VCB Digibank product in the Vietnamese market, Novaon Digital provided Vietcombank with the exclusive Onfluencer – Employee Advocacy solution.
With this solution, Vietcombank was able to:
Fully leverage its internal resources
Measure campaign effectiveness
Manage long-term data
Continuously update information and data in real-time
Secure campaign data and employee information according to international standards
Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.
