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Author: duy

FARELLO

Written by duy on . Posted in Beauty & Fashion, Our Work.

Campaign

Deep Into The Nature

Brand

Farello

Success Story

  • Built appealing product line identities that resonated well with the target customers, driving good engagement.
  • Achieved considerable increases in metrics across social media channels.
  • Reached expected revenue targets on e-commerce platforms and website.

Background & Objectives

Farello launched an eyewear collection made from various materials. With diverse styles and colors, the brand aimed to convey the message: “Confidently live your unique self”. Farello celebrates all personalities.

Brand Experience Implementations

Novaon Digital researched and implemented Brand Strategy & Communication Strategy combined with Digital Production for FARELLO’s eyewear product lines:

  • Brand Identity: Built a communications story & Developed content pillars on brand values, product values.
  • Product: Consulted on packaging design, product naming, collection storytelling.
  • Media Assets: Created cohesive concept visuals – images – infographic content for all offline stores.
  • Communications Plan: Developed a communications plan + Deployed multiple content angles.
  • Multi-Channel Execution:
    – Media: Facebook, Instagram, Google, TikTok
    – PR press on channels relevant to potential customers
    – Influencer marketing
  • CSR Activity: Release to Regenerate.

MONTE

Written by duy on . Posted in F&B, FMCG, Our Work.

Campaign

Leading Nutrition, Spreading Love

Brand

Monte

Success Story

  • Leading the milk scrum market with over 70% market share.
  • Attracted over 6.3 million views on YouTube.
  • Had over 25 million interactions in just one month.
  • 126 million impressions on social media.

Background & Objectives

In the minds of Vietnamese consumers, Monte is a product for weight gain and increased nutrition. This is both an opportunity and a barrier for consumers (hesitant to use it due to fear of excessive weight gain). Monte wants to change mothers’ preconceptions about fat: Fat is not bad, and raise awareness about the benefits of fat.

Novaon Digital’s Implementations

The “Leading Nutrition, Spreading Love” communication strategy was implemented targeting insights from mothers. Novaon used the Onfluencer Platform to select nationwide KOLs with young children matching the target customers.

  • Creative Mascot The Monte Fat Shipper
  • TVC & MV
  • Social Media
  • Minigame
  • PR Article

BMW

Written by duy on . Posted in Automobile, Our Work.

Campaign

BMW In A Luxury Segment Racing: From A Drift To A Hit!

Brand

BMW

Success Story

  • 30% search impression share in the top position on Google.
  • Over 50% increase in the number of potential customers.
  • 1.2x increase in market share and 13% sales growth compared to the same period last year.

Background & Objectives

The global recession in 2022 dragged down the entire world economy, and the automotive industry was no exception. Facing this challenge, BMW needed a strategy to break through the volatile market and regain its position as a leader in the luxury car segment.

Brand Experience Implementations

  • Ran campaigns across various channels: Facebook Ads, GDN, SEM, Rich Display, YouTube, Instagram.
  • Deployed content on social media channels revolving around AWO content related to BMW’s car models.
  • Booked PR articles introducing the brand’s new car launches.
  • Utilized OnLead to collect real-time user data & results across platforms, combined with a call center system to optimize, filter quality data and push to the CRM Data.
  • Integrated AR game advertising on Meta to provide the most immersive experience for customers.

VINH TUONG SAINT – GOBAIN

Written by duy on . Posted in Our Work, Retail.

Campaign

Comprehensive Solutions for Gypsum Ceilings & Gypsum Walls

Brand

Vinh Tuong Saint – Gobain

Success Story

  • Increased traffic for key products, measured product conversions.
  • Grew website traffic (from Paid Search) compared to 2021.
  • Maintained Top 1 visibility ahead of competitors in the industry.

Background & Objectives

Leveraging its strengths in the Vietnamese market, Vinh Tuong aimed to sustain Top 1 Awareness in the Gypsum Ceilings & Walls sector.

Brand Experience Implementations

Novaon Digital executed a powerful integrated marketing strategy combining media and communications to achieve the brand’s objectives:

  • Implemented Keyword Planning, Media Booking, Performance Ads Optimization (Transparent model).
  • Adtext Writing & Optimization.
  • Analytics & Reporting.
  • Developed a media strategy with the goal of optimizing Vinh Tuong’s keyword visibility at the top of search rankings.
  • Deployed on Google Search channel.

PHENIKAA

Written by duy on . Posted in Education, Our Work.

Campaign

Enhancing Brand Recognition

Brand

Phenikka

Success Story

  • Increased brand awareness.
  • Grew quality leads and effective student recruitment.
  • Achieved high engagement rates across social media.

Background & Objectives

Amidst intense competition from other universities during the peak enrollment season, Phenikaa needed to boost its brand recognition and reinforce its reputation.

Novaon Digital’s Implementations

  • Developed communications strategy:
    – Increased brand recognition and reinforced Phenikaa University’s reputation.
    – Raised awareness and engagement for the university’s specialized fields through a series of videos.
    – Deployed a media campaign to drive leads registered by major (32 majors) via media strategy and campaign technology.
  • Social Media Marketing:
    – Built daily content pillars on the university and faculty fanpage.
    – Compelling conversion content tailored to target customer insights.
    – Created and implemented an AR game on social platforms.
  • Applied Technology alongside Communications:
    – Chatbot
    – Onmarketer
  • Primary Channels:
    – Media: Google, Facebook, ADX.
    – Implemented seeding tactics aligned with audience insights.
  • Leveraged Onfluencer for effective KOL and hot page bookings.

VINAMILK

Written by duy on . Posted in F&B, FMCG, Our Work.

Campaign

Nurturing Dreams Journey

Brand

Vinamilk

Success Story

  • Vinamilk Baby Care’s Facebook page achieved an average discussion rate 80% higher than the total discussions, surpassing industry averages.
  • Content strategies and format adaptations resonated well with the group of mothers, resulting in high engagement rates.
  • Good engagement across influencer channels, product discovery, and usage.

Background & Objectives

Vinamilk has 5 baby formula brands under Vinamilk Baby Care: OPTIMUM GOLD, OPTIMUM MAMA, YOKO GOLD, COLOSGOLD, DIELAC GROW PLUS. As a newly launched product range from 2022, their market share was relatively modest compared to the active efforts of some competitors. Hence, the brand aimed to increase brand awareness in the Vietnamese market and reach the target customer group to ensure they understand the products’ humanistic message and benefits for mothers and babies.

Novaon Digital’s Implementations

  • Implemented a comprehensive Social Marketing strategy to generate buzz (Buzz, Relevant Buzz, Recommendation Buzz) for the 5 product brands across 2 main channels: Facebook Page & Influencers.
  • Developed direction & integrated social plan based on the 5 brands’ marketing activities on the Facebook Page & Influencer channels, including
    – Creative content & format strategy for pages & influencers
    – Social media strategy
  • Executed an Influencer Marketing campaign leveraging Onfluencer – an AI platform to ensure consistent messaging across products, manage the campaign, and provide real-time reporting

THE GIOI DI DONG

Written by duy on . Posted in Our Work, Retail.

Campaign

Influencer Marketing

Brand

The Gioi Di Dong

Background & Objectives

The collaboration between Novaon and The Gioi Di Dong (Mobile World) in the campaign for promoting the iPhone 13 Series and the sales program at The Gioi Di Dong. The objective of the campaign was to increase awareness of the distribution of the iPhone 13 Series products at the store chain, amplify the product’s appeal on social platforms, stimulate purchasing demand, and enhance recognition of the retail stores.

Novaon Digital’s Implementations

Understanding The Gioi Di Dong’s requirements, Novaon designed an Influencer Marketing campaign that focused on delivering three main types of content: Tech content, Lifestyle content, and Comedy content. With the flexibility in applying Influencer Marketing and conveying different types of content, the campaign achieved results beyond expectations.

247 EXPRESS

Written by duy on . Posted in Logistic, Our Work.

Campaign

The Right Moment, Deliver With Heart

Brand

247Express

Background & Objectives

The focal campaign of 247Express during the Mid-Autumn Festival aimed to quickly enhance brand recognition and highlight the Unique Selling Proposition (USP) of 247Express on social media platforms.

During major holidays like the Mid-Autumn Festival, gift-giving to partners becomes a top priority for many businesses. Their main concerns are timely delivery and the best condition of the gifts. Based on this insight, we developed the idea of “gift delivery” at the right moment, conveying the USP of 24Express’s services—speedy delivery and intact handling.

Novaon Digital’s Implementations

Novaon Digital carried out Creative Planning and Production to develop suitable content directions closely aligned with the main campaign message, and create distinctive and vibrant videos and images. As a result, the campaign successfully highlighted the two biggest concerns of the brand: timeliness and ensuring gifts arrive in the best condition when delivered to customers.

TCL

Written by duy on . Posted in Electronics & Technology, Our Work.

Campaign

Rebranding In The Vietnamese Market

Brand

TCL

Success Story

  • Successfully conveyed TCL’s new brand positioning, bringing TCL to the top 2 global TV brands and the leading Android Smart TV market share according to OMDIA.
  • Increased brand and product awareness of TCL’s Mini LED and QLED displays.
  • Lively discussions on forums, blogs, groups and KOL channels, rapid increase in website and fanpage visits.

Background & Objectives

TCL products need to reaffirm their leading position in TV market share and continue to pioneer Mini LED and QLED displays in 2023 with premium TV products.

Novaon Digital’s Implementations

  • Implemented media strategy for new product launch campaign, produced optimized Digital Production for KPIs on Facebook, Google, Zalo, TikTok, ADX, Premium Banners.
  • Conceptualized creative ideas and produced TVC conveying the right product messages.
  • Implemented Influencer strategy using Onfluencer – an AI-based Influencer Marketing platform, product reviews, reaching target customers.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

© 2024 NOVAON DIGITAL. All rights reserved.

Headquarter

No.94, Nguyen Chinh Street, Hoang Mai Ward, Hanoi.

Ho Chi Minh Office

MB AMC Tower, 538 CMT8 street, Ward 11, District 3, Ho Chi Minh.

Singapore Office

5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

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