Campaign

Rebranding In The Vietnamese Market

Brand

TCL

Success Story

• Successfully conveyed TCL’s new brand positioning, bringing TCL to the top 2 global TV brands and the leading Android Smart TV market share according to OMDIA.
• Increased brand and product awareness of TCL’s Mini LED and QLED displays.
• Lively discussions on forums, blogs, groups and KOL channels, rapid increase in website and fanpage visits.

Background & Objectives

TCL products need to reaffirm their leading position in TV market share and continue to pioneer Mini LED and QLED displays in 2023 with premium TV products.

Novaon Digital’s Implementations

• Implemented media strategy for new product launch campaign, produced optimized Digital Production for KPIs on Facebook, Google, Zalo, TikTok, ADX, Premium Banners.
• Conceptualized creative ideas and produced TVC conveying the right product messages.
• Implemented Influencer strategy using Onfluencer – an AI-based Influencer Marketing platform, product reviews, reaching target customers.