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Author: duy

SUZUKI

Written by duy on . Posted in Automobile, Our Work.

Campaign

Media strategy for Suzuki automobile models

Brand

Suzuki

Success Story

  • Achieved a high engagement rate on the Facebook page, with an 83% increase compared to previous levels.
  • Content strategies and format adaptations resonated well with the target audience group, resulting in high engagement rates as they felt relatable.
  • Good engagement across influencer channels, product discovery, and usage.

Background & Objectives

This communications campaign for Suzuki’s vehicle lines aimed to increase engagement and attract a large pool of target customers. Simultaneously, it would create opportunities to expand the market and elevate brand awareness for Suzuki.

Brand Experience Implementations

  • Planned a multi-channel approach: Facebook Ads, YouTube Ads, GDN, TikTok Ads.
  • Strong presence on Facebook and TikTok platforms with AWO content pillars covering all vehicle models.
  • Booked PR activities, seeded content on hot groups/pages.
  • Produced key visuals adhering to the concept tailored for the target customers.
  • Categorized and qualified leads based on status and quality score.

HBC Foods

Written by duy on . Posted in F&B, FMCG, Our Work.

Campaign

Catchy Taste, Catchy Chill

Brand

HBC Food

Success Story

  • Achieved high engagement rate on Facebook page.
  • Content strategies attracted widespread reach and discussion.

Background & Objectives

In the increasingly competitive FMCG market landscape, HBC Foods with its Juchi – Rice Crackers with Meat Floss product needed a brand re-identification strategy to adapt and meet rapidly changing consumer demands.

Brand Experience Implementations

  • Deployed content focused on Facebook and TikTok channels.
  • Produced TVCs to convey the “Chill” spirit of Juchi Rice Crackers linked to the image of young people with upbeat music.
  • Widely amplified Juchi Rice Crackers reviews through food bloggers/travelers, seeded in hot groups/pages as well as booked PR articles for easy access to the target audience.

BIBICA

Written by duy on . Posted in F&B, FMCG, Our Work.

Campaign

Zoo Chewy Candy, Mischievous Funny Monster

Brand

BIBICA

Success Story

  • Increased media exposure for the Zoo brand.
  • High engagement rates and discussions around Bibica’s new chewy candy product line.
  • Boosted revenue and optimized conversions across digital channels.

Background & Objectives

The Zoo Chewy Candy product was facing competition in terms of origin, design, and flavors compared to other candy products on the market. 2022 marked a major milestone for the Zoo Chewy Candy with the launch of 2 new flavors (cola & energy drink) for its lollipop and chewy candy lines, catering to the trend of imported chewy candies. With this, Bibica aimed to develop a brand revitalization strategy and introduce new products to drive sales growth for the Zoo brand portfolio.

Brand Experience Implementations

  • Executed an integrated marketing communications plan with multiple touchpoints: TVCs, social posts, mini-games, live streams – all revolving around the new Zoo Mischievous Funny Monster Monster Chewy Candy product.
  • Implemented a strong social marketing push on Facebook and TikTok platforms.
  • Conceptualized and launched the TVC campaign “Hứng kẹo thần thái Zoo Zai Zui”.
  • Deployed an AR mini-game “Hứng kẹo, chọn thần thái”.
  • Leveraged Onfluencer – an AI tool for booking relevant influencers for the campaign.

SONG HONG TEXTILE

Written by duy on . Posted in Our Work, Retail.

Campaign

Media Strategy For Song Hong’s Bedding Products

Brand

Song Hong Textile (May Sông Hồng)

Success Story

  • Established a comprehensive brand identity and campaign with attractive key visuals to appeal to customers.
  • Effectively reached the target customers, driving revenue growth across channels.
  • Generated active discussions on social media.

Background & Objectives

Song Hong Textile endeavors to enhance brand awareness of its bedding product line, thereby amplifying sales promotion programs.

Brand Experience Implementations

  • Developed social media content pillars revolving around Song Hong’s bedding products.
  • Planned media strategy and ad placements across major channels: Google, Facebook, YouTube, GDN, ADX, booked hot pages/groups.
  • Produced TVCs, product shoots and key visuals adhering to the concept tailored for the target customers.

BIZSPLUS

Written by duy on . Posted in Our Work, Retail.

Campaign

The Stress-Relieving Massage Expert

Brand

Bizsplus

Success Story

  • 1.33x increase in page likes.
  • Motion clips produced by Novaon Digital achieved high 38% conversion rate.
  • The communications campaign was effective, reaching over 100,000 people with nearly 218,000 impressions.

Background & Objectives

With Bizsplus being relatively unknown to consumers and lacking standout technology/design compared to competitors, Novaon advised implementing a comprehensive communications strategy to increase brand awareness and engagement with target customers.

Brand Experience Implementations

  • Designed a consistent brand identity for Bizsplus.
  • Produced animated motion clip videos to attract high engagement.
  • Deployed diverse content across multiple themes: videos, infographics.

VIETCOMBANK

Written by duy on . Posted in Banking, Our Work.

Campaign

Open eKYC Account – Overflowing Promotions

Brand

Vietcombank

Success Story

  • Significant increase in app visits and usage.
  • Relevant discussions on social media and publications like CafeF, CafeBiz, Cafe Chung Khoan reaching the target customers, achieving 30% higher engagement compared to previously.

Background & Objectives

Vietcombank launched eKYC allowing customers to immediately provide information, upload documents and fund accounts for trading, with physical documents submission within 30 days. Vietcombank aimed to increase product awareness, generate buzz around the program, and drive sales.

Brand Experience Implementations

  • Produced tutorial videos on registering and opening eKYC accounts on the Vietcombank app.
  • Focused on branding elements like YouTube TrueView, Facebook Video Views, Page Posts, Brand Awareness Ads.
  • Booked PR publications to introduce the software and build product credibility.
  • Developed user-centric content pillars, utilizing seeding tactics by posting in stock trading community groups.

LEXUS

Written by duy on . Posted in Automobile, Our Work.

Campaign

Capture The Essence – Win Instantly

Brand

Lexus

Success Story

  • Achieved a high engagement rate on Fanpage.
  • Content strategies and Lexus LC model contest attracted widespread discussion and participation.
  • Good engagement across influencer channels.

Background & Objectives

The goal is to convey the message: “Effective use of time and always keeping an optimistic spirit is essential in these days”, Lexus LC x Novaon launches inspirational Marketing campaign excited.

The main highlight of this campaign is the contest for “supercar connoisseurs” to try creative with the Lexus LC model. Thanks to the creative content and delivered to the right channels, the right customers, the contest attracted a large number of customers as well as Lexus fans to participate, creating a successful campaign in Novaon’s Social Media Contest Management segment.

Novaon Digital’s Implementations

  • Strong deployment on Facebook and website with content revolving around Lexus’s automotive line.
  • Ran media campaigns across various channels: Facebook Ads, Display Ads, TikTok, Zalo, Instagram.
  • Implemented key visuals, UGC videos adhering to the concept tailored for the target customers.

BAO NGOC MOONCAKE

Written by duy on . Posted in F&B, FMCG, Our Work.

Campaign

Preserving Quintessence – Modern Connection

Brand

Bao Ngoc Mooncake

Success Story

  • Increased brand awareness and Mid-Autumn mooncake product line.
  • Drove more visits and order purchases on the landing page.
  • Achieved high engagement rates across social media channels.

Background & Objectives

For the launch of its 2023 mooncake collection, Bao Ngoc needed a communications strategy with a differentiated message in the market to boost revenue and reinforce its brand position. The diverse range from traditional to modern mooncakes aimed to cater to various customer segments.

Novaon Digital’s Implementations

  • Deployed across multiple channels: Facebook, Google, YouTube, TikTok, PR, Seeding.
  • Increased brand recognition and affinity for Bao Ngoc’s 2022 mooncake products.
  • Developed a media strategy to support sales activities, raise awareness on e-commerce channels, and drive sales with order commitments.
  • Crafted a communications strategy centered on the campaign message: “Gifting Heartfelt Love” (Conveying the care from the bakers, like a gift sharing love with family, partners and friends…).
  • The highlight of Bao Ngoc’s 2022 Mid-Autumn campaign: Purchases on the landing page offered big discounts; the page allowed customizing greeting cards which Bao Ngoc would print and include with the product box.

VPBANK

Written by duy on . Posted in Banking, Our Work.

Campaign

Celebrate a Prosperous Anniversary

Brand

VPBank

Success Story

  • Increased brand awareness and recognition for VPBank’s anniversary celebration.
  • Drove more visits and participations on the campaign landing page.
  • Achieved high engagement rates across social media channels.

Background & Objectives

Banks often organize birthday events, and VPBank was no exception. To share the joy of this important occasion with customers while commemorating its 28th founding anniversary, VPBank, one of Vietnam’s most reputable banks, decided to hold a meaningful contest. The goal was to offer attractive prizes as a gesture of appreciation to customers who have been and will continue journeying with VPBank. This would ultimately increase brand love and reinforce brand awareness in the market.

Brand Experience Implementations

  • Designed a microsite: Unlike a regular website covering all products/services, the microsite was designed to focus solely on the birthday theme to effectively convey the message to customers. Applying a microsite approach allowed VPBank’s message to be delivered more impactfully and accessibly.
  • Deployed effective channels like hosting challenges, working with KOCs (Key Opinion Contributors), seeding on hot pages across social platforms to reach a wide range of young, middle-aged customers across various professions.
  • Designed and prepared valuable, meaningful gifts aligned with the core message.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

© 2024 NOVAON DIGITAL. All rights reserved.

Headquarter

No.94, Nguyen Chinh Street, Hoang Mai Ward, Hanoi.

Ho Chi Minh Office

MB AMC Tower, 538 CMT8 street, Ward 11, District 3, Ho Chi Minh.

Singapore Office

5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

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