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Author: duy

SUZUKI

Campaign

Media strategy for Suzuki automobile models

Brand

Suzuki

Success Story

Background & Objectives

This communications campaign for Suzuki’s vehicle lines aimed to increase engagement and attract a large pool of target customers. Simultaneously, it would create opportunities to expand the market and elevate brand awareness for Suzuki.

Brand Experience Implementations

HBC Foods

Campaign

Catchy Taste, Catchy Chill

Brand

HBC Food

Success Story

Background & Objectives

In the increasingly competitive FMCG market landscape, HBC Foods with its Juchi – Rice Crackers with Meat Floss product needed a brand re-identification strategy to adapt and meet rapidly changing consumer demands.

Brand Experience Implementations

BIBICA

Campaign

Zoo Chewy Candy, Mischievous Funny Monster

Brand

BIBICA

Success Story

Background & Objectives

The Zoo Chewy Candy product was facing competition in terms of origin, design, and flavors compared to other candy products on the market. 2022 marked a major milestone for the Zoo Chewy Candy with the launch of 2 new flavors (cola & energy drink) for its lollipop and chewy candy lines, catering to the trend of imported chewy candies. With this, Bibica aimed to develop a brand revitalization strategy and introduce new products to drive sales growth for the Zoo brand portfolio.

Brand Experience Implementations

SONG HONG TEXTILE

Campaign

Media Strategy For Song Hong’s Bedding Products

Brand

Song Hong Textile (May Sông Hồng)

Success Story

Background & Objectives

Song Hong Textile endeavors to enhance brand awareness of its bedding product line, thereby amplifying sales promotion programs.

Brand Experience Implementations

BIZSPLUS

Campaign

The Stress-Relieving Massage Expert

Brand

Bizsplus

Success Story

Background & Objectives

With Bizsplus being relatively unknown to consumers and lacking standout technology/design compared to competitors, Novaon advised implementing a comprehensive communications strategy to increase brand awareness and engagement with target customers.

Brand Experience Implementations

VIETCOMBANK

Campaign

Open eKYC Account – Overflowing Promotions

Brand

Vietcombank

Success Story

Background & Objectives

Vietcombank launched eKYC allowing customers to immediately provide information, upload documents and fund accounts for trading, with physical documents submission within 30 days. Vietcombank aimed to increase product awareness, generate buzz around the program, and drive sales.

Brand Experience Implementations

LEXUS

Campaign

Capture The Essence – Win Instantly

Brand

Lexus

Success Story

Background & Objectives

The goal is to convey the message: “Effective use of time and always keeping an optimistic spirit is essential in these days”, Lexus LC x Novaon launches inspirational Marketing campaign excited.

The main highlight of this campaign is the contest for “supercar connoisseurs” to try creative with the Lexus LC model. Thanks to the creative content and delivered to the right channels, the right customers, the contest attracted a large number of customers as well as Lexus fans to participate, creating a successful campaign in Novaon’s Social Media Contest Management segment.

Novaon Digital’s Implementations

BAO NGOC MOONCAKE

Campaign

Preserving Quintessence – Modern Connection

Brand

Bao Ngoc Mooncake

Success Story

Background & Objectives

For the launch of its 2023 mooncake collection, Bao Ngoc needed a communications strategy with a differentiated message in the market to boost revenue and reinforce its brand position. The diverse range from traditional to modern mooncakes aimed to cater to various customer segments.

Novaon Digital’s Implementations

VPBANK

Campaign

Celebrate a Prosperous Anniversary

Brand

VPBank

Success Story

Background & Objectives

Banks often organize birthday events, and VPBank was no exception. To share the joy of this important occasion with customers while commemorating its 28th founding anniversary, VPBank, one of Vietnam’s most reputable banks, decided to hold a meaningful contest. The goal was to offer attractive prizes as a gesture of appreciation to customers who have been and will continue journeying with VPBank. This would ultimately increase brand love and reinforce brand awareness in the market.

Brand Experience Implementations

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.


© 2024 NOVAON DIGITAL. All rights reserved.

Headquarter

No.94, Nguyen Chinh Street, Hoang Mai Ward, Hanoi.

Ho Chi Minh Office

MB AMC Tower, 538 CMT8 street, Ward 11, District 3, Ho Chi Minh.

Singapore Office

5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

Other Members Of Novaon Group

© 2024 NOVAON DIGITAL. All rights reserved.