Campaign

Supporting Your Child, Eat Well Stay Healthy

Brand

BCC Pharma

Success Story

• Increased brand and Glucankid “Eat Well” syrup product line awareness.
• Drove more website visits and online order purchases.
• Achieved high engagement rates across social media channels.

Background & Objectives

Glucankid was facing challenges related to its syrup product design and features, amidst competition from similar products in the market. This meant Glucankid needed to build a strong brand re-identification strategy to strengthen communications efforts and boost sales for its new “Eat Well” syrup product.

Brand Experience Implementations

• Executed a campaign centered on the core message: “Supporting Your Child, Eat Well Stay Healthy” across integrated touchpoints like mascot, key visuals, website, TVC, social posts, PR booking.
• Ran media campaigns across Facebook, Google, ADX, TikTok.
• Developed content pillars around the “Eat Well” syrup product, utilizing seeding tactics by posting in relevant community groups.