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VIETTEL MONEY

Written by admin on . Posted in Banking, Our Work.

Campaign

Peaceful Tet – Sharing Love

Brand

Viettel Money

Success Story

  • Organic Install (new natural downloads): Increase 600%
  • Brand’s business target: Exceeded 30%
  • Number of discussions: Increased by 20.6%

Background & Objectives

Amidst the fierce battle for users in the Fintech – Digital Banking sector, the “newcomer” Viettel Money is currently in the pre-growth stage and faces many challenges from competing rivals. Turning adversity into opportunity, Novaon Digital seized the opportunity at the beginning of the year, accompanying Viettel Money to implement a unique communication campaign with the message: “Peaceful Tet – Sharing love”

Novaon Digital’s Implementations

Utilizing the Onfluencer platform – the platform selects suitable KOLs based on the most advanced artificial intelligence to provide appropriate content directions. From there, sending a message about a peaceful Tet, opening up a new year full of luck and strong aspirations, ready to create a new life together in 2022.

  • Game on app
  • TVC
  • Social: Facebook & TikTok posts
  • PR
  • Sponsorship
  • Out of home
  • POSM

BCC Pharma

Written by admin on . Posted in Our Work, Pharmacy.

Campaign

Supporting Your Child, Eat Well Stay Healthy

Brand

BCC Pharma

Success Story

  • Increased brand and Glucankid “Eat Well” syrup product line awareness.
  • Drove more website visits and online order purchases.
  • Achieved high engagement rates across social media channels.

Background & Objectives

Glucankid was facing challenges related to its syrup product design and features, amidst competition from similar products in the market. This meant Glucankid needed to build a strong brand re-identification strategy to strengthen communications efforts and boost sales for its new “Eat Well” syrup product.

Brand Experience Implementations

  • Executed a campaign centered on the core message: “Supporting Your Child, Eat Well Stay Healthy” across integrated touchpoints like mascot, key visuals, website, TVC, social posts, PR booking.
  • Ran media campaigns across Facebook, Google, ADX, TikTok.
  • Developed content pillars around the “Eat Well” syrup product, utilizing seeding tactics by posting in relevant community groups.

FARELLO

Written by admin on . Posted in Beauty & Fashion, Our Work.

Campaign

Deep Into The Nature

Brand

Farello

Success Story

  • Built appealing product line identities that resonated well with the target customers, driving good engagement.
  • Achieved considerable increases in metrics across social media channels.
  • Reached expected revenue targets on e-commerce platforms and website.

Background & Objectives

Farello launched an eyewear collection made from various materials. With diverse styles and colors, the brand aimed to convey the message: “Confidently live your unique self”. Farello celebrates all personalities.

Brand Experience Implementations

Novaon Digital researched and implemented Brand Strategy & Communication Strategy combined with Digital Production for FARELLO’s eyewear product lines:

  • Brand Identity: Built a communications story & Developed content pillars on brand values, product values.
  • Product: Consulted on packaging design, product naming, collection storytelling.
  • Media Assets: Created cohesive concept visuals – images – infographic content for all offline stores.
  • Communications Plan: Developed a communications plan + Deployed multiple content angles.
  • Multi-Channel Execution:
    – Media: Facebook, Instagram, Google, TikTok
    – PR press on channels relevant to potential customers
    – Influencer marketing
  • CSR Activity: Release to Regenerate.

MONTE

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

Leading Nutrition, Spreading Love

Brand

Monte

Success Story

  • Leading the milk scrum market with over 70% market share.
  • Attracted over 6.3 million views on YouTube.
  • Had over 25 million interactions in just one month.
  • 126 million impressions on social media.

Background & Objectives

In the minds of Vietnamese consumers, Monte is a product for weight gain and increased nutrition. This is both an opportunity and a barrier for consumers (hesitant to use it due to fear of excessive weight gain). Monte wants to change mothers’ preconceptions about fat: Fat is not bad, and raise awareness about the benefits of fat.

Novaon Digital’s Implementations

The “Leading Nutrition, Spreading Love” communication strategy was implemented targeting insights from mothers. Novaon used the Onfluencer Platform to select nationwide KOLs with young children matching the target customers.

  • Creative Mascot The Monte Fat Shipper
  • TVC & MV
  • Social Media
  • Minigame
  • PR Article

BMW

Written by admin on . Posted in Automobile, Our Work.

Campaign

BMW In A Luxury Segment Racing: From A Drift To A Hit!

Brand

BMW

Success Story

  • 30% search impression share in the top position on Google.
  • Over 50% increase in the number of potential customers.
  • 1.2x increase in market share and 13% sales growth compared to the same period last year.

Background & Objectives

The global recession in 2022 dragged down the entire world economy, and the automotive industry was no exception. Facing this challenge, BMW needed a strategy to break through the volatile market and regain its position as a leader in the luxury car segment.

Brand Experience Implementations

  • Ran campaigns across various channels: Facebook Ads, GDN, SEM, Rich Display, YouTube, Instagram.
  • Deployed content on social media channels revolving around AWO content related to BMW’s car models.
  • Booked PR articles introducing the brand’s new car launches.
  • Utilized OnLead to collect real-time user data & results across platforms, combined with a call center system to optimize, filter quality data and push to the CRM Data.
  • Integrated AR game advertising on Meta to provide the most immersive experience for customers.

VINH TUONG SAINT – GOBAIN

Written by admin on . Posted in Our Work, Retail.

Campaign

Comprehensive Solutions for Gypsum Ceilings & Gypsum Walls

Brand

Vinh Tuong Saint – Gobain

Success Story

  • Increased traffic for key products, measured product conversions.
  • Grew website traffic (from Paid Search) compared to 2021.
  • Maintained Top 1 visibility ahead of competitors in the industry.

Background & Objectives

Leveraging its strengths in the Vietnamese market, Vinh Tuong aimed to sustain Top 1 Awareness in the Gypsum Ceilings & Walls sector.

Brand Experience Implementations

Novaon Digital executed a powerful integrated marketing strategy combining media and communications to achieve the brand’s objectives:

  • Implemented Keyword Planning, Media Booking, Performance Ads Optimization (Transparent model).
  • Adtext Writing & Optimization.
  • Analytics & Reporting.
  • Developed a media strategy with the goal of optimizing Vinh Tuong’s keyword visibility at the top of search rankings.
  • Deployed on Google Search channel.

PHENIKAA

Written by admin on . Posted in Education, Our Work.

Campaign

Enhancing Brand Recognition

Brand

Phenikka

Success Story

  • Increased brand awareness.
  • Grew quality leads and effective student recruitment.
  • Achieved high engagement rates across social media.

Background & Objectives

Amidst intense competition from other universities during the peak enrollment season, Phenikaa needed to boost its brand recognition and reinforce its reputation.

Novaon Digital’s Implementations

  • Developed communications strategy:
    – Increased brand recognition and reinforced Phenikaa University’s reputation.
    – Raised awareness and engagement for the university’s specialized fields through a series of videos.
    – Deployed a media campaign to drive leads registered by major (32 majors) via media strategy and campaign technology.
  • Social Media Marketing:
    – Built daily content pillars on the university and faculty fanpage.
    – Compelling conversion content tailored to target customer insights.
    – Created and implemented an AR game on social platforms.
  • Applied Technology alongside Communications:
    – Chatbot
    – Onmarketer
  • Primary Channels:
    – Media: Google, Facebook, ADX.
    – Implemented seeding tactics aligned with audience insights.
  • Leveraged Onfluencer for effective KOL and hot page bookings.

VINAMILK

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

Nurturing Dreams Journey

Brand

Vinamilk

Success Story

  • Vinamilk Baby Care’s Facebook page achieved an average discussion rate 80% higher than the total discussions, surpassing industry averages.
  • Content strategies and format adaptations resonated well with the group of mothers, resulting in high engagement rates.
  • Good engagement across influencer channels, product discovery, and usage.

Background & Objectives

Vinamilk has 5 baby formula brands under Vinamilk Baby Care: OPTIMUM GOLD, OPTIMUM MAMA, YOKO GOLD, COLOSGOLD, DIELAC GROW PLUS. As a newly launched product range from 2022, their market share was relatively modest compared to the active efforts of some competitors. Hence, the brand aimed to increase brand awareness in the Vietnamese market and reach the target customer group to ensure they understand the products’ humanistic message and benefits for mothers and babies.

Novaon Digital’s Implementations

  • Implemented a comprehensive Social Marketing strategy to generate buzz (Buzz, Relevant Buzz, Recommendation Buzz) for the 5 product brands across 2 main channels: Facebook Page & Influencers.
  • Developed direction & integrated social plan based on the 5 brands’ marketing activities on the Facebook Page & Influencer channels, including
    – Creative content & format strategy for pages & influencers
    – Social media strategy
  • Executed an Influencer Marketing campaign leveraging Onfluencer – an AI platform to ensure consistent messaging across products, manage the campaign, and provide real-time reporting

THE GIOI DI DONG

Written by admin on . Posted in Our Work, Retail.

Campaign

Influencer Marketing

Brand

The Gioi Di Dong

Background & Objectives

The collaboration between Novaon and The Gioi Di Dong (Mobile World) in the campaign for promoting the iPhone 13 Series and the sales program at The Gioi Di Dong. The objective of the campaign was to increase awareness of the distribution of the iPhone 13 Series products at the store chain, amplify the product’s appeal on social platforms, stimulate purchasing demand, and enhance recognition of the retail stores.

Novaon Digital’s Implementations

Understanding The Gioi Di Dong’s requirements, Novaon designed an Influencer Marketing campaign that focused on delivering three main types of content: Tech content, Lifestyle content, and Comedy content. With the flexibility in applying Influencer Marketing and conveying different types of content, the campaign achieved results beyond expectations.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

© 2024 NOVAON DIGITAL. All rights reserved.

Headquarter

No.94, Nguyen Chinh Street, Hoang Mai Ward, Hanoi.

Ho Chi Minh Office

MB AMC Tower, 538 CMT8 street, Ward 11, District 3, Ho Chi Minh.

Singapore Office

5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

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