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SC VIVO CITY

Written by admin on . Posted in Our Work, Real Estate.

Campaign

One-stop family lifestyle destination mall

Brand

SC Vivo City

Success Story

  • Successfully conveyed SC VivoCity’s positioning as a premier family-friendly lifestyle destination.
  • Increased brand awareness and recognition as an international hub for shopping, dining, and entertainment experiences.
  • Generated lively discussions on forums, blogs, groups, and KOL channels, with a rapid increase in website and fanpage visits.

Background & Objectives

SC VivoCity – The perfect shopping, dining, and entertainment destination for families. We, Novaon Digital, partnered with SC VivoCity to deliver a unique experience. The goal of this campaign was to connect people to an international space, where passion is fueled through work, life, and enjoyment.

Novaon Digital’s Implementations

In collaboration with SC VivoCity, a comprehensive family-oriented shopping, dining, and entertainment center, Novaon Digital implements holistic content with a consistent message that embodies an international environment nurturing the passion for work, living, and enjoying life in everyone’s own style.

VIETBANK

Written by admin on . Posted in Banking, Our Work.

Campaign

New Summer Vitality

Brand

VietBank

Success Story

  • The campaign achieved 68% of the planned KPI.
  • The campaign had a good click-through rate. Ads with keywords related to interest rates, gifts, and competitor keywords had the highest CTR.
  • Target customers showed high interest in content such as bank deposit rates, savings rates, VietBank’s bank rates, etc.

Background & Objectives

VietBank wanted to increase customer brand awareness. Additionally, they aimed to boost awareness and engagement with VietBank’s savings product offerings.

Novaon Digital’s Implementations

  • Produced/filmed videos/short clips for posting on social media.
  • Ran ads optimized for KPIs: Google, Facebook.

HONDA

Written by admin on . Posted in Automobile, Our Work.

Campaign

Media Strategy For Honda Civic

Brand

Honda

Success Story

  • Honda Vietnam’s Fanpage achieved high interaction rates.
  • Content strategies and formats with high interaction rates were achieved due to their relevance to the target customer group.

Background & Objectives

This Honda campaign focuses on communicating about automobile products, providing customers with unique experiences of outstanding features and exclusive driving support technology. This helps expand the reach to potential customers and drive the conversion process into actual customers.

Novaon Digital’s Implementations

  • Implementing a strong media plan focused on the Facebook platform.
  • Creating content on Fanpage with content routes revolving around AWO posts in the Automobile field.
  • Implementing key visuals according to the appropriate concept suitable for the target customers.

COMET

Written by admin on . Posted in Our Work, Retail.

Campaign

More Love, Spread Happiness

Brand

Comet

Background & Objectives

With the goal of increasing brand coverage and boosting sales for the Comet household brand, Novaon Digital consulted and supported the implementation of a series of campaigns to creatively and innovatively reach the target customers.

Novaon Digital’s Implementations

Novaon accompanied Comet in implementing the following activities:

  • Created and deployed a brand mascot: Aimed to build emotional connections, enhance brand awareness, and attract potential customers.
  • Implemented the Comet Superhero comic series: Promoted products through an engaging comic format, appealing to all audiences.
  • Executed the “Light Up – Shine” AR Minigame campaign for Vietnamese Women’s Day on October 20th, naturally and meaningfully conveying the “Light Up – Shine” message through an AR mini-game.

BRG Group

Written by admin on . Posted in Our Work, Real Estate.

Campaign

Live In Quality – Prosperous Nobility

Brand

Le Grand Jardin

Background & Objectives

Novaon Digital accompanied Le Grand Jardin in bringing customers a shining masterpiece in a fresh, cool living space right next to the bustling and polluted city center. Le Grand Jardin possesses a rare prime location that ignites the desire for modern residents to own it.

Novaon Digital’s Implementations

Novaon Digital consulted and collaborated with Le Grand Jardin to implement a series of explosive Branding campaigns across media channels. This helped increase brand awareness and gradually build the brand for the company.

VPBANK

Written by admin on . Posted in Banking, Our Work.

Campaign

Powerful Working Capital Assistant For Businesses

Brand

VPBank

Background & Objectives

VPBank, renowned as one of the leading banks in Vietnam, wants to share joy and gratitude with all customers who have accompanied them through 28 years of difficulties and ups and downs. This campaign is not simply a way to commemorate this special event but also an opportunity for VPBank to express profound gratitude to those who have trusted, supported, and journeyed with the bank over this long period.

Novaon Digital’s Implementations

Novaon consulted, implemented, and accompanied VPBank’s promotional campaign for the VPBiz Corporate Credit Card product. Through this, the product could effectively reach the target customer segment with an attractive image, appealing message, and optimal cost.

CUSTAS

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

The Flavor Of Hanoi In Every Cake

Brand

Custas Cốm (Vietnamese Green Rice)

Success Story

  • High engagement rate and achieved the goal of reaching modern housewives, aged 25-34.
  • Succeeded in building the brand image for Custas Cốm (Vietnamese Green Rice), highlighting cultural values and positioning the product within the community.
  • Achieved KPIs by delivering content that accurately conveyed the unique selling points (USPs) and was stylistically suitable for the target audience across channels.

Background & Objectives

Orion launched the new Custas Cốm (Vietnamese Green Rice) product with the aim of conveying the flavor of Cốm – a long-standing culinary cultural value of Hanoi people into every soft, delicious, and nutritious Custas cake, through a marketing campaign in collaboration with Novaon.

Novaon Digital’s Implementations

Leveraging the meaningful values that Orion wanted to convey, we implemented the campaign with creative advertising content that highlighted the message, combined with eye-catching visuals to resonate with the target customer’s insights. Thanks to this, the campaign succeeded not only in reaching the right customer segment but also in conveying the culinary values of Hanoi through marketing activities.

HUU NGHI MOONCAKE

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

Preserving The Quintessence – Embracing The Contemporary

Brand

Huu Nghi Mooncake

Success Story

  • Increase brand awareness and moon cake product line.
  • Increase visits to purchase orders on E-Commerce.

Background & Objectives

Launching the 2023 mooncake product line, Huu Nghi needed a communication strategy with a distinctive message in the market to boost revenue and affirm its brand position. With diverse product ranges from traditional to modern, the aim was to reach different customer segments.

Novaon Digital’s Implementations

  • Increased brand awareness and promotion for Huu Nghi’s mooncake products for the 2023 Mid-Autumn Festival. Supported sales activities and product links on e-commerce platforms to drive sales.
  • Consistent social media strategy with the campaign message: “Preserving the Quintessence – Embracing the Contemporary” (Mid-Autumn Festival – the festival of reunions, the festival of stories across generations blending and gathering around a feast, starting with mooncakes and tea).
  • Campaign highlight: Interacted with a reputable KOC network, produced livestreams to attract target customers for Mid-Autumn Festival gift purchases through channels like TikTok, e-commerce platforms, etc.
  • Main deployment channels included: Facebook, Google, TikTok, KOCs, livestreams, etc.

RICHY

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

Lunar Delights

Brand

Richy

Background & Objectives

In collaboration with Novaon, the marketing campaign during the Mid-Autumn Festival was tailored to elevate the Richy brand presence and disseminate information regarding Richy Mooncakes.

Novaon Digital’s Implementations

Throughout the campaign, Novaon’s team diversified content using multi-photo formats, ensuring a captivating visual narrative. Furthermore, leveraging Social Media Management techniques enhanced overall campaign performance. The campaign culminated in activities that fostered substantial interaction, effectively meeting the brand’s objectives.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

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