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TCL

Written by admin on . Posted in Electronics & Technology, Our Work.

Campaign

Rebranding In The Vietnamese Market

Brand

TCL

Success Story

  • Successfully conveyed TCL’s new brand positioning, bringing TCL to the top 2 global TV brands and the leading Android Smart TV market share according to OMDIA.
  • Increased brand and product awareness of TCL’s Mini LED and QLED displays.
  • Lively discussions on forums, blogs, groups and KOL channels, rapid increase in website and fanpage visits.

Background & Objectives

TCL products need to reaffirm their leading position in TV market share and continue to pioneer Mini LED and QLED displays in 2023 with premium TV products.

Novaon Digital’s Implementations

  • Implemented media strategy for new product launch campaign, produced optimized Digital Production for KPIs on Facebook, Google, Zalo, TikTok, ADX, Premium Banners.
  • Conceptualized creative ideas and produced TVC conveying the right product messages.
  • Implemented Influencer strategy using Onfluencer – an AI-based Influencer Marketing platform, product reviews, reaching target customers.

MSI

Written by admin on . Posted in Electronics & Technology, Our Work.

Campaign

Influencer Marketing

Brand

MSI

Background & Objectives

The campaign aimed to launch MSI’s new laptop products, the GF66 and Modern 14, targeting creative content creators and office professionals, not just the gaming audience. The goal was to expand the customer base and reposition the brand beyond gaming to reach a broader target audience.

Novaon Digital’s Implementations

Taking advantage of the power of the tech content creator network, Novaon analyzed over 1,000 KOL/Influencer profiles to identify the most promising individuals to collaborate with MSI in this campaign. As a result, MSI was able to seize opportunities, surpass competitors in the same segment, and successfully conclude the campaign.

MONTE

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

Leading Nutrition, Spreading Love

Brand

Monte

Success Story

  • Leading the milk scrum market with over 70% market share.
  • Attracted over 6.3 million views on YouTube.
  • Had over 25 million interactions in just one month.
  • 126 million impressions on social media.

Background & Objectives

In the minds of Vietnamese consumers, Monte is a product for weight gain and increased nutrition. This is both an opportunity and a barrier for consumers (hesitant to use it due to fear of excessive weight gain). Monte wants to change mothers’ preconceptions about fat: Fat is not bad, and raise awareness about the benefits of fat.

Novaon Digital’s Implementations

The “Leading Nutrition, Spreading Love” communication strategy was implemented targeting insights from mothers. Novaon used the Onfluencer Platform to select nationwide KOLs with young children matching the target customers.

  • Creative Mascot The Monte Fat Shipper
  • TVC & MV
  • Social Media
  • Minigame
  • PR Article

BAO NGOC BAKERY

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

Spirit of Humanity, Sharing Love

Brand

Bao Ngoc Bakery

Background & Objectives

The moon season is always a special time, when people feel the warmth and family affection. This is also when everyone wants to express their love and appreciation for their loved ones. In 2022, Bao Ngoc set an important goal to increase brand awareness and affection for their brand and mooncake products. At the same time, they wanted to support sales activities as well as enhance awareness of their online sales channels.

Novaon Digital’s Implementations

In the context of the reunification holiday, Novaon Digital accompanied Bao Ngoc with an influencer marketing campaign, particularly maximizing the power of micro-influencers to increase awareness for the new mooncake collection products; along with a series of meaningful hashtags throughout the campaign: #baongocmooncakes, #sharinglove, #communitysupport.

FOCALLURE

Written by admin on . Posted in Beauty & Fashion, Our Work.

Campaign

Beauty Doesn’t Have To Be Expensive

Brand

Focallure

Success Story

  • Successfully conveyed Focallure’s new brand positioning, making the brand stand out in the affordable makeup segment for young consumers in Vietnam.
  • Increased brand awareness and trust from Vietnamese consumers towards Focallure’s brand and products.
  • Lively discussions and engagement on forums, blogs, groups, and KOL channels, with a rapid increase in website and fanpage visits for Focallure.

Background & Objectives

Focallure Cosmetics, a makeup brand headquartered in Guangzhou, China, has expanded its operations from the US, Philippines, Indonesia to Vietnam. Before entering the Vietnamese market, localization was Focallure’s biggest challenge. Their goal was to become a trusted brand for Vietnamese consumers, which they achieved through a successful Review Marketing strategy.

Novaon Digital’s Implementations

By utilizing the Influencer Marketing Automation platform, Novaon leveraged the influence of popular makeup brands to select suitable KOLs and effectively manage the campaign. As a result, the Focallure brand succeeded in conveying its mission of confidence and personalization for women worldwide. At the same time, Focallure became a leading brand in the minds of Vietnamese consumers in the affordable makeup segment for young people.

VUA NEM

Written by admin on . Posted in Our Work, Retail.

Campaign

Attracting Valuable Customers through Click-to-Messenger Advertising and Automated Incentives

Brand

Vua Nem

Success Story

  • 54% increase in outreach to potential customers.
  • 5.5x increase in the number of promo codes distributed.
  • 3x increase in reach with automated Messenger Offers feature.

Background & Objectives

Vua Nem was focusing on increasing sales and maintaining its leading position in the Vietnamese market. Vua Nem partnered with Novaon Digital to receive a consultation and implement a Messenger Offer Campaign aimed at capturing customer psychology. This campaign would send promotional vouchers directly to customers’ inboxes, thereby boosting sales and reinforcing brand awareness.

Novaon Digital’s Implementations

Implemented with 2 campaigns:

  • CD1 BAU: Set up a regular Messenger campaign, with staff support and voucher distribution.
  • CD2 Messenger Offer: A Messenger campaign with automated distribution of vouchers to customers.

VIETTEL MONEY

Written by admin on . Posted in Banking, Our Work.

Campaign

Peaceful Tet – Sharing Love

Brand

Viettel Money

Success Story

  • Organic Install (new natural downloads): Increase 600%
  • Brand’s business target: Exceeded 30%
  • Number of discussions: Increased by 20.6%

Background & Objectives

Amidst the fierce battle for users in the Fintech – Digital Banking sector, the “newcomer” Viettel Money is currently in the pre-growth stage and faces many challenges from competing rivals. Turning adversity into opportunity, Novaon Digital seized the opportunity at the beginning of the year, accompanying Viettel Money to implement a unique communication campaign with the message: “Peaceful Tet – Sharing love”

Novaon Digital’s Implementations

Utilizing the Onfluencer platform – the platform selects suitable KOLs based on the most advanced artificial intelligence to provide appropriate content directions. From there, sending a message about a peaceful Tet, opening up a new year full of luck and strong aspirations, ready to create a new life together in 2022.

  • Game on app
  • TVC
  • Social: Facebook & TikTok posts
  • PR
  • Sponsorship
  • Out of home
  • POSM

LONG HAI JELLY

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

Why So Delicious?

Brand

Long Hai Jelly

Success Story

  • Achieved over 1M engagements across social media channels
  • Over 95% reach to the target audience
  • Over 600K views from KOLs and influencers

Background & Objectives

To meet the large consumption demand as well as the ever-increasing needs of consumers, the jelly product category has become more abundant and diverse than ever. This signaled an intensely competitive jelly production market. When it comes to famous jelly brands in Vietnam, Long Hai is a long-standing name. However, recognizing that the brand was staying in its comfort zone and not daring to be different, Long Hai Jelly partnered with Novaon Digital to launch a marketing campaign that would showcase the brand’s ambition to reinvent itself as the leading jelly producer in Vietnam with 10 years of experience.

Brand Experience Implementations

  • Conceptualized and produced the “Why So Delicious” TVC
  • Executed an integrated marketing communications campaign with multiple touchpoints like key visuals, TVC, social posts, mini-games…
  • Implemented a strong social media marketing push on Facebook and Google
  • Leveraged Onfluencer – an AI tool for booking relevant KOLs for the campaign

TOYOTA

Written by admin on . Posted in Our Work.

Campaign

Move your world

Brand

Toyota

Success Story

  • Achieved high engagement rate on Facebook page.
  • Content strategies and format adaptations resonated well with target audience, resulting in high engagement rates.

Background & Objectives

Toyota’s “TMV Renovation” campaign was widely deployed revolving around the brand’s automotive product lines to attract interest from potential customers, while reinforcing and maintaining Toyota’s leading position in the car market.

Brand Experience Implementations

  • Implemented media campaigns across multiple channels: Facebook Ads, Display Ads, TikTok.
  • Built, maintained and developed content on social media channels and website.
  • Produced UGC Videos, Key Visuals tailored to the target audience’s concept.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

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