Campaign

Media Strategy For Honda Civic

Brand

Honda

Success Story

• Honda Vietnam’s Fanpage achieved high interaction rates.
• Content strategies and formats with high interaction rates were achieved due to their relevance to the target customer group.

Background & Objectives

This Honda campaign focuses on communicating about automobile products, providing customers with unique experiences of outstanding features and exclusive driving support technology. This helps expand the reach to potential customers and drive the conversion process into actual customers.

Novaon Digital’s Implementations

• Implementing a strong media plan focused on the Facebook platform.
• Creating content on Fanpage with content routes revolving around AWO posts in the Automobile field.
• Implementing key visuals according to the appropriate concept suitable for the target customers.