Campaign

Win A Monster Energy Yamaha MotoGP Bike Of Your Choice Every Week

Brand

Monster Energy

Success Story

• Successfully conveyed Monster Energy’s brand positioning through an exciting, large-scale, and professionally organized contest.
• Increased brand awareness and fostered strong connections with customers worldwide.
• Created a memorable experience for consumers, encouraging active participation and enhancing Monster Energy’s brand recognition through an attractive weekly prize of customized motorcycles.

Background & Objectives

Monster Energy is hosting an exciting contest called “Win a Monster Energy Yamaha MotoGP bike of your choice every week.” This event is not only large in scale but also organized professionally to honor the brand and connect strongly with customers worldwide. The campaign’s goal is to create a memorable experience for consumers, encourage their active participation, and enhance brand awareness for Monster Energy through an engaging contest with an attractive weekly prize opportunity.

Novaon Digital’s Implementations

Novaon partnered with Monster Energy to implement the “Buy Monster energy drinks for a chance to win a motorcycle every week” contest. The large-scale, professionally executed contest helped the brand reinforce its global positioning and allowed customers to interact with the brand through direct experiential activities.