Campaign

New Summer Vitality

Brand

VietBank

Success Story

• The campaign achieved 68% of the planned KPI.
• The campaign had a good click-through rate. Ads with keywords related to interest rates, gifts, and competitor keywords had the highest CTR.
• Target customers showed high interest in content such as bank deposit rates, savings rates, VietBank’s bank rates, etc.

Background & Objectives

VietBank wanted to increase customer brand awareness. Additionally, they aimed to boost awareness and engagement with VietBank’s savings product offerings.

Novaon Digital’s Implementations

• Produced/filmed videos/short clips for posting on social media.
• Ran ads optimized for KPIs: Google, Facebook.