Campaign

Small Moments, Big Dedication – Summer Campaign

Brand

247 Express

Background & Objectives

247Express, a leading express delivery service, launched the “Small Moments, Big Dedication” summer campaign to overcome the challenges of the off-peak season and strengthen the brand’s reputation for dedication.

• Business: Maintain sales and expand business customer base during a challenging period.
• Marketing: Enhance brand awareness of 247Express and reinforce its position as a trusted partner.
• Communication: Disseminate the message “Delivering small moments, with great dedication” through a photo album and multi-channel communication activities, increasing customer engagement.

Novaon Digital’s Implementations

• Photo album “Small Moments, Big Dedication”: Focusing on small details such as sweaty shirts, handkerchiefs, and drivers’ steering wheels to showcase great dedication.
• Social Posts: Highlighting the contrast with summer weather: Despite the heat and traffic jams, deliveries are still on time. Exploring the challenges faced by the team and how 247Express always remains dedicated to the shipments.
• Community seeding/PR Article