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UNILEVER

Written by duy on . Posted in Electronics & Technology, Our Work.

Campaign

Meta Messenger Marketing campaign for P/S electric toothbrush

Brand

Unilever

Background & Objectives

Novaon Digital provides Meta Messenger Marketing Solution with chatbot support tools to advertise two electric toothbrush product lines, Sonic and S100 PRO, of the P/S brand. This is a form of advertising that helps connect with people on Facebook, communicating with existing or potential customers to encourage their interest in the brand and products.

Novaon Digital’s Implementations

  • Reach: Increase brand awareness for the business, P/S brand, and electric toothbrush products.
  • Page Post Engagement: Advertise posts to reach people who are likely to interact with the post and fanpage (interactions include: react, comment, share, view photos…).
  • Click to Messenger: Advertising that helps connect with current or potential customers on Facebook, encouraging them to be interested in the product and business.
  • Sponsor Messenger: Similar to Click to Messenger, this advertising helps connect with customers via Facebook to increase customer interest.

TCL

Written by duy on . Posted in Electronics & Technology, Our Work.

Campaign

Rebranding In The Vietnamese Market

Brand

TCL

Success Story

  • Successfully conveyed TCL’s new brand positioning, bringing TCL to the top 2 global TV brands and the leading Android Smart TV market share according to OMDIA.
  • Increased brand and product awareness of TCL’s Mini LED and QLED displays.
  • Lively discussions on forums, blogs, groups and KOL channels, rapid increase in website and fanpage visits.

Background & Objectives

TCL products need to reaffirm their leading position in TV market share and continue to pioneer Mini LED and QLED displays in 2023 with premium TV products.

Novaon Digital’s Implementations

  • Implemented media strategy for new product launch campaign, produced optimized Digital Production for KPIs on Facebook, Google, Zalo, TikTok, ADX, Premium Banners.
  • Conceptualized creative ideas and produced TVC conveying the right product messages.
  • Implemented Influencer strategy using Onfluencer – an AI-based Influencer Marketing platform, product reviews, reaching target customers.

MSI

Written by duy on . Posted in Electronics & Technology, Our Work.

Campaign

Influencer Marketing

Brand

MSI

Background & Objectives

The campaign aimed to launch MSI’s new laptop products, the GF66 and Modern 14, targeting creative content creators and office professionals, not just the gaming audience. The goal was to expand the customer base and reposition the brand beyond gaming to reach a broader target audience.

Novaon Digital’s Implementations

Taking advantage of the power of the tech content creator network, Novaon analyzed over 1,000 KOL/Influencer profiles to identify the most promising individuals to collaborate with MSI in this campaign. As a result, MSI was able to seize opportunities, surpass competitors in the same segment, and successfully conclude the campaign.

PANASONIC

Written by duy on . Posted in Electronics & Technology, Our Work.

Campaign

Panasonic Service

Brand

Panasonic

Success Story

  • All advertising categories exceeded KPIs, reaching ~110%.
  • Organic Traffic, Share of Voice (SOV) and Page Ranking indicators all accelerated.

Background & Objectives

Panasonic launched warranty center services such as: Panasonic repair and maintenance services. Novaon Digital partnered with Panasonic to implement a comprehensive communication strategy to help the brand increase brand awareness and reach potential customers.

Novaon Digital’s Implementations

  • Building and implementing Media strategy and managing Lead Management solution.
  • Digital Production with content and messaging that captures customer insights.
  • Media deployment focused on channels: Google Search, Facebook.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

© 2024 NOVAON DIGITAL. All rights reserved.

Headquarter

No.94, Nguyen Chinh Street, Hoang Mai Ward, Hanoi.

Ho Chi Minh Office

MB AMC Tower, 538 CMT8 street, Ward 11, District 3, Ho Chi Minh.

Singapore Office

5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

Other Members Of Novaon Group

© 2024 NOVAON DIGITAL. All rights reserved.