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Summer 2023 Spotlight: Electrical & Electronics Industry Conquers Marketing Campaign with Novaon Digital

Written by admin on . Posted in Our Thinking, Strategy, Technology.

Summer is considered the peak season for the home appliance and electronics sector. The hot weather in Vietnam requires strong support from cooling and refrigeration devices. As summer approaches, home appliance brands need assistance to navigate the fierce competition in the market and gradually win the hearts of consumers.

How to Navigate the Feature/Function Matrix of Products in Summer?

  • Feature/Function Matrix

Home appliances and cooling products have a wide variety of SKUs with numerous models. Each model is designed to meet specific consumer needs. Sometimes, this diversity in functionality creates an information “matrix” for consumers when they approach these products.

  • Promotional Matrix

In the summer of 2022, most home appliance supermarkets implemented promotional programs with messages like “Welcome the Bright Summer, Huge Discounts” or “Good Air Conditioners, Instant Deals.” Customers purchasing air conditioners during this time received discounts ranging from 10% to 30%, with some products being discounted up to 50%.

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Specifically, in March 2023, Điện máy Xanh supermarket organized a discount program of up to 32% for the Beko Inverter air conditioner 12000 BTU RSVC12VT, reducing the price from 10.9 million VND to 7.3 million VND. The LG Inverter air conditioner 12000 BTU V13APFP model 2023 was reduced from 16.2 million VND to 15.8 million VND.

Similarly, Media Mart supermarket offered a discount of up to 25% on the Casper 1-way 12,000 BTU SC-12FS33 air conditioner, lowering the price from 10.1 million VND to 7.4 million VND. The Midea Msmall-10CRDN 9,000 BTU Inverter air conditioner saw a significant reduction of 46%, from 10.2 million VND to 5.4 million VND. (Source: VNBusiness Newspaper)

In general, these massive discounts to stimulate demand are a common strategy among many brands. However, a limitation of this approach is that it can still be challenging to capture customers’ attention if the communication strategy lacks differentiation or attraction.

  • Challenges for Brands: The Differentiation Dilemma

As consumer purchasing power increases, brands face the challenge of standing out amidst fierce competition. đi tìm lời giải với thương hiệu và thoát khỏi cuộc cạnh tranh về “giá và khuyến mãi” khắc nghiệt:

Brands Need to Establish Their Advantages Through:

  • Features and Uses
  • Emotional Media Stories
  • Give customers a compelling reason to buy

Going from the STC (Strategy – Technology – Creativity) model, Novaon Digital offers a communication framework to solve the problem through these 03 aspects as follows:

#01: Direct – Delivering Direct Benefits

In this approach, home appliance brands need to address the core issues by providing clear benefits of their products to customers.

Based on the experience of Novaon Digital, the home appliance category can be divided into two product segments:

  • Premium Products
  • Affordable Products

For each product segment, the user’s demand file is different.” The affordable product segment aims to solve the following problems: Cooling, heat resistance; cost-effective and emphasis on durability. Meanwhile, the premium product segment aims to provide values in: Optimal cooling, Health & beauty, Smart (the ability to connect multiple devices, use voice control,…).

In the role of the Electrical – Refrigeration brand, what the brand needs to do is to orient to affirm the rational benefits of the product to meet the specific needs of consumers.

#02: Thoughtful – Quan tâm tới người tiêu dùng


Based on the perspective of two popular product segments: Affordable and Premium, there are two ways that brands can approach to show interest in consumers. This lies in the emotional values that brands are capable of providing to their consumers. 

  • Affordable Emotional offer: Overcome weather discomfort: hot, dry, humid air,….
  • Premium Emotional offer: Overcome hot season discomfort caused by cooling equipment: sharp headache, dry throat,…

DISCOMFORT DUE TO SUMMER WEATHER CHARACTERISTICS

The discomfort caused by summer weather includes:

  • Heat and stuffiness
  • Impact on health and skin

Leveraging the unique aspects of summer weather, Sunhouse once promoted its air fan products with a creative TV commercial. The brand posed the question to viewers: What would you do without the Sunhouse air fan? The video quickly went viral thanks to its delivery of three humorous scenes along with the repeated message, “You can live without many things, but you can’t live without the Sunhouse air fan.”


TVC has brought unexpected results to the Sunhouse brand with impressive numbers such as 1 million views on Youtube and thousands of views on the Sunhouse fanpage

Here’s the translation of your text into English:

2. DISCOMFORT CAUSED BY COOLING DEVICES

  • Uncomfortable airflow leading to discomfort and headaches.
  • Effects of being in a closed environment for too long: mold, bacteria, etc.
  • Cost impacts: wasted electricity, product durability affected, etc.

Panasonic air conditioners are inspired by the most advanced air purification technology, helping to filter the air for a quality living experience. The brand introduces the unique “Nanoe air purification dance” to convey a modern, dynamic, and colorful lifestyle. The campaign attracts support with the endorsement of the beloved MC Tran Thanh.
Novaon Digital proposes 2 creative ideas that brands can use to tap into their emotions during the familiar summers:

From here, Novaon Digital proposes 02 creative communication concepts named:

ENJOY SUMMER and SUMMER SHELTER.

#01: Quick – Closing customers with swift decisions

“Consumers shop quite… impulsively.”

Many consumer purchases are often unplanned.

Some even believe that taking advantage of deals is smarter than sticking to a shopping plan.

The increase in searches for “nearby stores” proves that consumers shop without a fixed plan.

(Source: According to Google’s search report, 2022)

Leveraging the psychological effect of “impulse shopping,” which is actually observed across many age groups, Novaon Digital suggests optimizing three factors that influence customers’ decision-making time:

Quick #02: Consumer Information Provided

Home appliance products have a relatively high value, so consumers will take some time to decide whether or not to pay for those products. What brands can do best is to provide as much valuable information to customers as possible, as this can help accelerate the decision-making process.

Suitable channels for providing information:

  • Brand’s website
  • Online news sites
  • Social media
  • Content from influencers

The more specific and reliable the information provided, the more likely customers are to make a quick purchasing decision.

Quick #03: The Practical Ability for Consumers to View Products

Shoppers desire the most realistic viewing and testing experiences of products.

They are interested in: the color, design, actual size of the device, its suitability for the space, etc. They also want to experience the product to visualize how it will assist them in their lives.

To quickly close sales, brands should provide consumers with the ability to experience products as realistically as possible. For instance, at online touchpoints, brands can design high-level interactive games like VR Rooms, VR challenges, etc. This approach serves a dual purpose: consumers satisfy their entertainment needs while gaining a more realistic understanding of the products they are interested in. This helps accelerate their shopping pace.

Contact Novaon Digital here to learn more about how to apply VR and AR interactive solutions in the customer conquest process.

Suitable Channels for Providing Information:

  • The brand’s website
  • Electronic news sites
  • Social media
  • Content from influencers

The more specific and reliable the information provided, the more likely customers are to make quick purchasing decisions.

Quick #04: Convenient Shopping Channels for Consumers

Consumers have a multi-channel shopping habit:

  • Multi-channel shopping from online to offline.
  • Online multi-channel shopping through platforms such as Facebook, YouTube, TikTok, Instagram, etc.

Each channel integrates various product options/methods of shopping and payment.

Therefore, diversifying shopping channels is a way for brands to encourage consumers to make quicker purchases.


Conclusion

Thus, Novaon Digital has dismantled its communication formula to solve 02 difficult problems for the Electrical, Electronics, and Technology brands. The peak season is approaching, brands should quickly take shortcuts in this 2023 campaign to make summer’s key product lines stand out from the feature matrix or price competition.

To receive 1-on-1 advice on tailor-made Digital Marketing solutions for Summer campaigns, brands can REGISTER HERE.

As a combination of Brand Experience Solutions, Novaon Digital harnesses the power of strategy – technology solutions – innovative creative thinking.

With a team of more than 800 experts in Digital Marketing and advanced technology/data systems, Novaon Digital has accompanied and brought success to major customers across 20 industries, such as Peugeot, Huawei, Panasonic, Masterise Homes, Vietnam Airlines, etc. in the Vietnamese market.

Learn about Novaon Digital’s solutions at:

It’s time for FMCG Beverage brands to take advantage of the opportunity to explode in Summer 2023

Written by admin on . Posted in Creative, Our Thinking, Strategy.

With the characteristics of a tropical country, Vietnam faces hot and sweltering weather when summer comes. Catching up with the signals of summer, the Beverage and Bottled Beverages (non-alcoholic) industry has become extremely busy. In April 2023, when summer knocks on the door, the race to conquer consumers of FMCG beverage brands officially begins.

The FMCG Beverage Industry and the “Thirstiest” Season of the Year

The summer market is a playground for major FMCG players in the non-alcoholic beverage sector. The unique climate of the country, characterized by hot and humid summers, along with people’s active outdoor lifestyles, leads to an essential demand for refreshment and “cooling down.” In tune with the diverse needs, FMCG beverage brands have indeed launched a plethora of SKU beverage products with a wide range of functions to serve the refreshing needs of numerous consumers: from “cooling down” and “instant thirst quenching” to more abstract benefits like “detoxification,” “body purification,” and “electrolyte replenishment.”

In 2023, the landscape of non-alcoholic beverages becomes diverse and exciting due to new habits that have led to new behaviors and preferences compared to two years ago. For instance, the trend of environmental protection and reducing plastic usage has prompted consumers to limit their purchases of plastic bottled products and show significant interest in whether products are recyclable, leading to changes in the marketing strategies of many brands.

From a branding perspective, let’s review these fresh consumer trends before shaping the “to-do list” for summer 2023 with Novaon Digital:

New Aspects in the Context

Having experienced two summers intertwined with social distancing and health protection narratives, in 2023, the approach of FMCG beverage brands needs to be novel and distinct if they wish to capture consumer attention.

Through surveys conducted during collaborative campaigns with major FMCG brands, Novaon Digital has identified key challenges that FMCG brands need to address:

  • The challenge of product and messaging focusing on consumer health.
  • The challenge of green living: How FMCG brands can share their mission with society.
  • The challenge of mental health: How to ensure consumers are not only healthy but also happy.

05 opportunity trends for the FMCG Beverage/Non-Alcohol/Milk industry:

Summer Entertainment Trends: Quick, Concise, Explosive

Another approach is to utilize “snackable content” (quick and highly entertaining content).

The summer weather poses a challenge, so the presence of products or brands should make everything easier. Snackable content is a typical way to realize that goal.

“In the same amount of time, users want to see more.”

According to a survey by Meta, fast entertainment is gradually becoming a popular trend among Vietnamese users as they begin to prioritize watching more short entertainment videos. Recent years have officially marked the explosion of short video social media platforms such as TikTok, Facebook Reels, and YouTube Shorts.

For these reasons, short content with explosive touchpoints is the direction that beverage brands should leverage this summer to seize the opportunity to get closer to consumers’ hearts.

Proactive Health Care

Cooling the body is a top health concern for consumers during the summer. Specifically, consumers are interested in methods to mitigate the negative effects of hot weather (nutritional drinks for cooling down and ways to eliminate body odor, etc.).

Having lived with the pandemic for two years, the mindset of “prevention” has deeply ingrained itself in consumers’ subconscious. They have become accustomed to raising their awareness of health issues, shifting from “treating illnesses” to “preventing illnesses.” In the summer of 2023, the narrative goes beyond COVID-19 to encompass all potential illnesses one might encounter during the summer. Consumers are more concerned about health improvement methods, which requires brands to understand and “care for” them.

Suggestion for Brands: Implement a “Delicious Summer Dishes” menu or a guide to keeping a healthy throat during the summer to ensure that consumers can confidently enjoy all beverages in the hot weather.

Mental health is urgently concerned:
In addition to physical problems, mind care is also a new trend that is of interest to a large number of consumers. Phrases like “Burn out”; “Healing”,… appearing more on social media, this is a very good opportunity for brands to build brand love for consumers through “deep care”.

According to the Google Year In Search 2022 report, the number of search results associated with the phrase “stress reduction” increased by 60% over the same period last year.

Mobile Games Take Over and Maintain Appeal After COVID

Tightly connected with consumers as a familiar means of entertainment during the pandemic, the use of mobile devices in general and mobile games in particular has been on the rise. The strong growth of mobile gaming stems from consumers’ demand for entertainment and their desire to connect with communities while working from home.

As of December 2022, there are 28.4 million gamers in Vietnam, with revenue from mobile games produced in Vietnam and released globally reaching $200 million per year.

The mobile gaming market is poised to “capture the airwaves” for FMCG beverage brands this summer, as consumers tend to stay indoors more when the weather becomes harsh.

Suggestion from Novaon Digital for Brands: Design interactive games for consumers as part of summer campaigns.

The game “Which Pair – Which Dish” is inspired by the choice of drinks that Novaon Digital suggests to the brand

Podcasts Intrude into Everyday Life

In an era where creative content formats are gaining popularity, trying to capture consumers’ attention, podcasts stand out as one of the key players.

According to Statista, by the end of 2022, it is estimated that the number of podcast listeners will account for over 20% of the total number of Internet users worldwide (approximately 424 million people).

Listening and viewing trends have diversified during lockdown and continue to infiltrate consumer behavior. Podcasts are often closely associated with commuting for work or study, but they have also become ingrained in daily life. Waiting times, travel times, exercise, and even bedtime have become suitable moments for listening to podcasts.

This is a precious timeframe that brands should not miss to penetrate into the world of consumers.

Virtual Reality Experience Leading the Trend to Upgrade CX (Customer Experience)

VR and AR have traditionally been known through gaming, films, and entertainment. However, today, VR and AR have expanded beyond their origins and are becoming a leading trend in applying technology across various industries. This presents a potential opportunity for the FMCG sector, which requires continuous investment, change, and development to cater to diverse customer groups.

Virtual reality experiences enhance the level of interaction, strengthening the connection between digital experiences and real emotions.

In 2022, the FMCG sector in general witnessed outstanding VR campaigns. A notable example is the Kinh Đô case study, “Keeping Festive Stories Virtually Alive,” which was very successful during the Mid-Autumn Festival 2022.

image

Source

Or the typical case study “1170 Defense System” of Vinamilk has successfully conveyed the brand’s youthful and healthy personality through the AR game “Healthy belly dance”. The campaign was carried out during the period from Spring to Summer, showing that Vinamilk is a delicate brand when exploiting the story of the immune system and the time of changing seasons.

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Nguồn ảnh

Summary of Part 1: Opportunities for Beverage FMCG Brands

Consumer Trends

The trends and consumer behaviors, as well as the concerns and worries of consumers in Summer 2023, have not changed significantly from previous years, such as the demand for entertainment, travel needs, and health care—specifically summer cooling.

However, the COVID-19 pandemic and the global economic crisis since late 2022 have impacted Vietnamese consumers: They now demand more comprehensive “care” from brands and expect entertainment to be “quicker” or “more abundant.”

This is forecasted to be the leading content trend in Summer 2023.

Platform Trends

In addition to the entertainment and media platforms that Vietnamese consumers are familiar with, the period from 2022 to 2023 marks the emergence of new platforms that are increasingly attracting and being favored by Vietnamese consumers. This presents an opportunity for brands to integrate into their communication strategies: Gamification, Podcasts, Virtual Reality (VR), and Short Videos.

In Part 2, Novaon Digital will provide four “Summer Concepts” suggestions to elevate this most promising seasonal campaign for beverage FMCG brands. Stay tuned for our article.

As we prepare for the Summer 2023 campaign, if brands are still struggling to shape their implementation strategy, please reach out to Novaon Digital for consultation.

Novaon Digital has been and continues to be a strategic Digital Marketing consultant for many major brands, proudly partnering with businesses during this Summer 2023 consumption season.

Learn more about our solutions here:

The Critical Role of Immersive Experience and Enhanced Engagement in Marketing

Written by admin on . Posted in Creative, Our Thinking, Technology.

78% of customers using AR shopping say they are satisfied with their shopping experience.

The application of AR in marketing activities is becoming one of the most effective practices for many businesses, promising significant potential for growth in the future.

Createch Marketing: Utilizing technology to drive creativity and enhance every brand experience

“The perfect formula blends Strategy, Technology, and Creative Ideas”

Createch serves as a “bridge” between ideas and technology, providing creative communication solutions for brands. Applying Createch Marketing means utilizing one or more technologies in creative activities to effectively execute one or more marketing campaigns. To achieve this, brands need to have a clear understanding of the creative values they pursue and the technology they need to use.

The Createch Marketing model from Novaon Digital.

In this article, we discuss VR & AR solutions, one of the best forms to engage the entertainment layer for the target audience, shortening their shopping journey by providing them with more enjoyable motivations for shopping.

Context of 2023: What needs drive the application of AR & VR technology?

From the consumer perspective, there are many underlying needs that make VR & AR one of the preferred means of engagement for them.

  • The need for real experiences

These technologies allow shoppers to interact with digital content, overlaying virtual information onto the real world (AR) or immersing them in a virtualized environment (VR). Customers can experience products realistically anywhere without having to visit a physical store.

  • The need for personalized shopping

“70% of online shoppers want their shopping searches to be personalized according to their needs and preferences.”

The pandemic has driven many customers to shop online, allowing them to access personalized experiences. As a result, buyers continue to raise their shopping expectations and hope to receive better experiences.

On the other hand, to meet this demand, the development of real-time analytics and optimization technologies has increased the ability to deliver a more relevant multichannel experience than ever before. “Personalizing” the shopping experience through technological means is one of the reasons brands choose to utilize AR & VR.

  • The need for entertainment and mental comfort

After living with COVID-19 for two years, many people have chosen to seek different forms of entertainment to adapt to a life of “social distancing” and independence. Deep down, they crave mental comfort through entertainment media and content.

1) Virtual Reality Solution: VR Room

One of the highly practical solutions is the Virtual Reality Room (VR Room). This is a simulated space that strives to present details as realistically as possible, aiming to help users experience visual and auditory effects that closely resemble reality. The VR Room stimulates the imagination, visualization, and re-creation of the sensations of the viewer or player. Therefore, this technology is often applied in many specific industries, including Interior Design, Electronics, Fashion, and is now effectively utilized in sectors that require a high level of “display,” such as Agriculture, Technology, or even FMCG.

The VR Room can also be “enhanced” for higher interactivity by integrating gamification. This modern trend elevates the traditional VR format, boosts the effectiveness of the solution, and increases the likelihood of player engagement. This presents a goldmine for brands willing to explore it.

Some direct benefits of utilizing the VR Room solution:

  • Provides a new experience for customers.
  • Connects online-to-offline channels.
  • Reveals service processes.
  • Allows players to practice immersive experiences.

The VR Room format is categorized into solutions with the following applications:

  • Product Story Room
  • Heritage Gallery
  • Challenge Room

The Product Story Room is a format for telling the product story through a display room. When using the Product Story Room, customers can visualize the product in 360 degrees without having to see it in person. The benefit for the brand is that it can “educate” customers about useful information regarding the product.

H&M uses 3D technology to create a product story room for its new sustainable product line

Not only helping to display products, the Product story room is also a great form to help brands describe the production process, visit, and experience,… with customers in an authentic way. This great opportunity is for industries such as Liquid Milk – visiting dairy farms, Coffee – coffee farms, Fish sauce – shows about the fish sauce brewing process,… extremely interesting and creative.

Heritage gallery is a form of heritage exhibition that leads viewers into the tableau and feel the story. The form of Heritage Gallery is suitable for the purpose of building brand impression and sympathy, through the story of the anniversary of the establishment, the mission and vision, and the brand heritage left behind,… This solution gives viewers a sense of nostalgia and appreciation.

The form of VR Heritage gallery helps build brand impression and sympathy.

Source: VR360

Challenge room, as the name suggests, is a virtual reality room born for players to conquer. Challenge room promotes interaction through games and challenges set by the brand. Through challenges, players understand product information, campaign messages, brands, or a specific sales program. This form is especially suitable for: product launch media campaigns, promotional campaigns, giveaways,… of the brand.

1) Virtual Reality Solution: VR Room

In addition to the VR Room, AR Game is also a popular form favored by marketing campaigns due to the advantages brands gain from it.

AR Game is a type of game that utilizes augmented reality (AR) technology to recreate images and objects in a 3D format within the real environment, enhancing user experience and interaction. In this way, players and viewers can see their real surroundings while also viewing virtual images or content, making it easy to interact (touch, catch, etc.) with them.

AR Games can be applied across various industries and products/services, particularly in sectors with a relatively young customer base: FMCG, Technology, Education, Banking, Insurance, etc.

For brands, some notable benefits of AR Games include:

  • Enhanced user experience.
  • Creation of entertaining and interactive brand environments.
  • Ability to incorporate and customize for diverse themes.
  • Viral potential through sharing on platforms like TikTok, Facebook Watch, Stories/Reels, etc.

The AR Game format is categorized into solutions with the following applications:

  • AR Interactive Game
  • AR Lifestyle Filter

AR Interactive Game is a form of interactive game that aims to perform the tasks that the brand has set (dancing to the choreography, interacting with the product, choosing random messages,…). AR Interactive Game is suitable for the purpose of promoting a campaign or for a new product, increasing brand engagement on social media channels. With high interactivity, this form is also suitable for brands who want to build an image that is close and friendly to their customers.

AR Interactive Game: Weapons to help South Asian banks increase recognition

AR Lifestyle filter is an innovative form of creating attractive filters and encouraging users to use them. Applied in Marketing campaigns, brands design trendy filters to convey the spirit and message of the campaign and call on their consumers to spread. AR Lifestyle Filter is suitable for the purpose of promoting a campaign or new product, or increasing brand awareness on social media platforms.

Kimiko vegetable jelly applies AR Lifestyle Filter in conveying

Player’s choreography

Capabilities of Novaon Digital in Providing VR & AR Services

Novaon Digital proudly stands as one of the leading providers of VR & AR solutions derived from comprehensive communication strategies. The effectiveness of VR & AR will be closely aligned with the creative ideas of the campaign.

Advantages of Novaon Digital’s Createch Marketing VR & AR Service Package:

  • Proposal of ideas based on an overall strategy, addressing long-term business challenges.
  • Scientific methodology and comprehensive solutions.
  • Experienced consulting and production team with a wide network of partners.
  • Successfully executed communication campaigns for thousands of clients.

With these advantages, Novaon Digital has successfully applied VR & AR in over 30 large and small campaigns in 2022. As peak seasons for many industries approach, brands should quickly take the lead by utilizing Createch Marketing forms to achieve breakthrough results.

As a consortium of solutions for brand experience (Brand Experience Solutions), Novaon Digital harnesses the power of strategy, technological solutions, and innovative creative thinking.

With a team of over 800 digital marketing experts and an advanced technology/data system, Novaon Digital has partnered with and brought success to major clients across more than 20 industries, including Peugeot, Huawei, Panasonic, Masterise Homes, and Vietnam Airlines in the Vietnamese market.

Learn about Novaon Digital’s solutions at:

E! SHOW 2023: Emotional touchpoints – Connecting customers on a digital platform

Written by admin on . Posted in Our Thinking, Technology.

In recent years, digital technology has been changing and transforming the way we live, work, and entertain ourselves. In the field of media and marketing, E! SHOW has become one of the preferred promotional formats for brands on digital platforms.

In 2023, Novaon Digital’s E! SHOW, themed “Emotional Touchpoints – Connecting Customers on Digital Platforms,” promises to deliver emotionally engaging entertainment experiences for audiences. E! SHOW consists of two main formats: Talkshow and Entertainment Show.

With a combination of technology and entertainment art, E! SHOW 2023 will be an unmissable media format for brands looking to reach their target customers and provide vibrant experiences on digital platforms.

E! SHOW: Connecting Emotion with Customers

E! SHOW is a program vividly presented through images, voice, and experiences in a real-life setting. The show features a group of characters engaging in conversations, discussions, and entertainment activities around topics introduced by the host. The content of E! SHOW is executed through various scenarios such as singing, games, sharing personal stories, taking challenges, and problem-solving.

The program is broadcast live or recorded on platforms such as Facebook, YouTube, TikTok, online newspapers, and entertainment apps. Notably, E! SHOW in its online format enhances interaction by allowing participants to discuss topics with new guests and engage in online shopping among users and potential customers through digital technology.

Novaon Digital’s E! SHOW focuses on two formats: Talkshow & Entertainment Show.

The format of E! SHOW is chosen by many domestic and international industries for their media and marketing campaigns. Among them, the most prominent industries include: Electronics/Home Appliances, Automotive, FMCG, and Finance-Banking.

Các ngành hàng phù hợp

An Emotionally Engaging Entertainment Program with E! SHOW 2023

Novaon Digital’s E! SHOW will feature interesting stories that brands have implemented, alongside various broadcasting formats on digital platforms, as well as behind-the-scenes scenes showcasing a professionally organized production process and scripts that have never been revealed.

1.Talkshow – A Unique Storytelling Combination to Inspire Brands

The Talkshow will discuss a specific product or service in a direct manner. Brands can promote product features through live recording sessions or indirectly through a character who has used the product. It will explore brand stories: the formation of the business, the CEO’s journey, lifestyle stories, etc., produced with specialized content themes.

Regarding the duration and presentation format of the Talkshow, it is expected to have one or several episodes in a monthly series, lasting over 30-45 minutes per episode. It will be implemented in the form of a video series or livestream. Guest participants will include the show host, industry experts, KOLs, influencers, and reviewers.

When broadcasting the Talkshow in these formats, Novaon Digital always ensures that brand imagery is prominently displayed, maintaining an engaging narrative and interaction with viewers.

Novaon Digital is launching a new format: “The Driver’s Seat”, featuring an impressive concept and content specifically designed for the Automotive industry. Brands can combine a Special Offer with an AI KOL in the Talkshow through two formats:

  • Booking an AI KOL to appear in the Talkshow.
  • Creating a customized AI KOL according to the brand’s wishes to appear online.
image

Talk Show: The driver’s seat

2. Entertainment Show – Utilizing Entertainment Elements to Highlight Product Brands

The Entertainment Show will focus on a specific product or service and will be produced with innovative and specialized content lines that incorporate entertainment elements. It aims to use entertainment to emphasize the product brand.

Regarding the duration and presentation format of the Entertainment Show, it is expected to have one episode per month, lasting approximately 30-45 minutes per episode. It will be implemented through livestreams and content that spans the entire campaign. The format will include a video series and livestream.

During the broadcast, the show will ensure brand imagery is prominently displayed, with vibrant sound and interactive engagement with viewers.

Novaon Digital is launching a new format called “Blindfolded Taste Challenge”, featuring an exciting concept and activities specifically designed for the FMCG industry.

Entertainment Show: Blindfolded to “catch” the taste

Why Choose E! Show by Novaon Digital?

The E! SHOW package possesses significant and unique advantages in the market, designed to provide customers with a high-quality and modern brand experience. There are several reasons to choose E! Show from Novaon Digital, including:

  • Marketing expertise from Novaon Digital’s professional advisors.
  • Content concepts that align with digital content trends, featuring innovative presentations that are easily accessible to viewers and evoke genuine emotions.
  • Utilizing advanced technology in the deployment and execution of E! Show to effectively reach the target customers.
  • Support from Novaon Comm, Onfluencer, NovaonX, Novanet, and more.
  • Novaon Digital is a strategic partner of over 34,000 KOLs & Influencers in Vietnam and regularly collaborates with reputable production companies, media, and journalism entities.

In the context of a rapidly developing digital transformation market, Novaon Digital’s E! Show has delivered a comprehensive and high-quality service package to clients. With the message “Emotional Touchpoints – Connecting Customers on Digital Platforms,” E! Show asserts its goal of creating a complete brand experience and ensuring customer satisfaction.

E! Show from Novaon Digital not only delivers product value but also creates a strong connection between customers and brands through digital platforms. With a commitment to excellent customer care, E! Show is becoming one of the top choices for brands looking for reliable and high-quality product promotion methods.

As a comprehensive solution for brand experience (Brand Experience Solutions), Novaon Digital harnesses the power of strategy, technological solutions, and innovative creative thinking.

With a team of over 800 digital marketing experts and advanced technology/data systems, Novaon Digital has accompanied and contributed to the success of major clients across 20 industries, including Peugeot, Huawei, Panasonic, Masterise Homes, Vietnam Airlines, and more in the Vietnamese market.

Learn more about Novaon Digital’s solutions here.

Digital Trends Q1 2023: Grasping the trend of “opening the way” for brand experience

Written by admin on . Posted in Creative, Our Thinking, Strategy, Technology.

Digital Trends Q1 2023 is a report researched and analyzed by the digital marketing experts at Novaon Digital. It not only helps businesses update the latest trends from the four major advertising platforms but also provides insights and marketing solutions that businesses can apply to their business strategies.

Although inflation is predicted to slow down in Q1 2023, businesses will face changing consumer demands and loyalty due to rising costs. This creates the foundation for new shopping behaviors to emerge. So, which consumer trends will have the greatest impact on brands? And how can business owners solve their marketing challenges in this new context?

First, let’s explore the new trends and discover expert directions to develop suitable marketing strategies that meet customer expectations and lay the groundwork for subsequent quarters.

Prominent Communication Trends

In Q1 2023, there are three new consumer behavior trends that brands need to know: Be Myself: Personalizing Needs, Lagom: Just Enough to Feel, and Intentional Spending: Purposeful Spending.

Media Trends

Regarding the trend “Be Myself: Personalizing Needs,” consumers are generally more focused on themselves in the post-pandemic era. Over the past two years, consumers have adopted a community-minded approach, prioritizing health and community safety. Most importantly, customers want to place themselves at the center.

Leading this trend are innovative communication concepts from major brands like Spotify. The case study of Spotify Wrapped, launched in 2016, is an interesting way for users to see their music listening data. Spotify continues to change the themes, colors, and data each year to create freshness and excitement for users. This year, Spotify also adjusted its formula to make Wrapped unique for each user.

Next is the trend “Lagom: Just Enough to Feel,” where consumers are increasingly affected by media stories and digital content. Additionally, inflation, economic crises, political instability, and climate change are causing fatigue and feelings of being overwhelmed. Therefore, consumers will strive to overcome crises and connect with what is most important.

The brand McDonald’s has effectively leveraged this trend through the case study: McDonald’s – Raise Your Arches. McDonald’s created a special signal inviting friends to dine at McDonald’s in a new campaign launched on January 13. The campaign was implemented to bring joyful moments, a sense of comfort, and enhance smiles around the world.

Referring to the trend “Intentional Spending: Purposeful Spending,” consumers are focusing on their true values and spending more intentionally. When facing a difficult economic context, consumers want to make smart financial choices without compromising their quality of life.

Major e-commerce platforms are fully capitalizing on this trend, exemplified by China’s Taobao Juhuasuan shopping site, which launched an online sale of food and household cleaning products nearing their expiration dates, with discounts of up to 70%. As a result, about 2.1 million consumers purchased near-expiry food through Taobao in the past year.

Case study nổi bật


New updates on advertising platforms

New updates on advertising platforms

Google, Meta, TikTok, and Zalo are experimenting with and launching a series of utilities and features that not only enhance user experience and increase audience reach but also allow advertisers to connect with third parties, thereby improving conversion rates into orders.

These platforms are focusing on strengthening features aimed at increasing the tight connection between their advertising platforms and websites, e-commerce platforms, sales apps, marketplaces, as well as designing a variety of lead forms and optimizing the user experience.

One of the highlights in Q1 2023 is the launch of Meta Verified. Meta Verified introduced a paid verification feature in Australia and New Zealand. This new subscription service will allow Facebook and Instagram users to pay for verification (also known as receiving a blue checkmark on their profiles). If this feature is widely implemented, it could open up significant opportunities for brands to enhance brand experience, protect against impersonators, and increase visibility in searches, reviews, and the Explore page.

Download the Digital Trends report for the first quarter of 2023 – the full version here.

The Digital Trends Report for Q1 2023 not only updates and forecasts the latest consumer trends but also provides solutions for reaching the right target audience, highlighting the opportunities and challenges that brands can leverage to enhance the customer experience.

As a comprehensive solution provider for brand experience (Brand Experience Solutions), Novaon Digital harnesses the power of strategy, technological solutions, and innovative creative thinking.

With a team of over 800 digital marketing experts and an advanced technology/data system, Novaon Digital has partnered with and achieved success for major clients across more than 20 industries, such as Peugeot, Huawei, Panasonic, Masterise Homes, and Vietnam Airlines in the Vietnamese market.

Learn more about Novaon Digital’s solutions:

[WEBINAR] “Growth Hack” Strategy for the Education Industry and Solutions to Improve Brand Position

Written by admin on . Posted in Creative, Our Thinking, Strategy.

The webinar “Growth Hacking in the Education Industry” 2023, an event dedicated to the education sector, took place on March 21. The event was attended by leading experts in Communication – Marketing, representatives and experts of Meta and Novaon Digital.

The webinar with the theme “Learn how to “hack” growth for the education industry” was organized by Meta with the exclusive companionship of Novaon Digital, where leaders, industry experts and marketing media agencies can participate to share and remove obstacles in the education market. direct exchange to accumulate more useful knowledge.

With the special presence of Novaon Digital, the Agency has made many impressive contributions to the communication and marketing industry. In 2022, Novaon Digital was honored to receive the Meta Agency of The Year award in the Business Messaging category. Novaon Digital’s exclusive participation in this webinar by Meta will bring education brands a comprehensive brand experience, especially in the context of digital technology.

Growth hacking to capture the market, “occupy” the position is a hotly discussed topic

Representatives of leaders and experts from Meta and Novaon Digital, including: Mr. Le Viet Hai Son – Vice President – CEO of Novaon Digital, Mr. Khang Huynh – Key Account Manager Vietnam, Ms. Mia Nguyen – Key Account Manager Vietnam, Ms. Tu-Van Tien – Client Solutions Manager Vietnam, Ms. Tran Le – Agency Partnent South-East Asia brought interesting discussion topics.

1. Markets and Opportunities

In this section, participants listened to in-depth research on the business field of the education industry, the impacts on the industry as well as behavioral trends and needs of target customers. Specifically, information about the research of target groups in the education sector is as follows:

K12 market: There are many segments of students and needs (Extra learning, exam preparation, supplementation).

Edtech Sector:

Diverse offerings cater to a variety of needs. Some key segments include:

  • Early Childhood Education
  • K12 System (Primary to High School)
  • Learning Management Systems
  • Language Learning
  • International Test Preparation

In the context of increasing Internet usage, Edtech continues to grow strongly and has plenty of room for further development.

University Pathways: According to surveys, the keyword “University” has been mentioned since early May, while “Study Abroad” peaked in July. A new niche industry is striving for more market share.

Understanding Behavior: Reaching parents and students with effective communication strategies.

Lastly, speaker Mr. Khang Huynh, Key Account Manager Vietnam, pointed out new directions and trends that education businesses can leverage to capture opportunities and effectively reach their target customers.

Illustration: GWI Report 2021-2022 on customer access to information.

2. Winning Top-of-Mind

In this section, speaker Ms. Mia Nguyen, Key Account Manager Vietnam, shared how education businesses can connect with customers to drive business results through Meta’s brand-building connection tools. This toolkit is built using AI-powered machine learning technology and includes:

  • Connected Distribution: Select the best ad formats for effective delivery. A key platform that education brands cannot overlook is Brand Marketing, which requires precise targeting, frequency, and duration. By optimizing for multiple objectives and running various marketing campaigns on Meta, brands can unlock numerous opportunities for engagement and increase touchpoints.
  • Connected Storytelling: Convince audiences with compelling videos and content. Meta is transitioning toward a video-centric social media ecosystem with highly interactive experiences.
  • Connected Data: Measure and strategize through metrics and experimentation. Brands need to adopt a long-term brand-building approach that will deliver immediate results. A notable point in this section was the speaker’s emphasis on frequent testing, sharing the statistic: “Running 15 experiments in a year can achieve 30% better ad performance.”

Illustration: Activate the brand to connect through the platform and increase the resonance effect.

3. Diversifying Lead Sources

In this segment, speaker Ms. Tu Van Tien, Client Solutions Manager Vietnam, provided insights and strategies for education businesses conducting marketing campaigns during the digital transformation era, including:

  • Reaching people on the platforms they use: Connect with potential customers through their preferred communication methods – forms, calls, or messages.
  • Finding high-quality leads at scale: Improve lead quality through integrated tools, optimization methods, and features.
  • Supporting customers at every stage: Nurture relationships with potential customers throughout their journey, from discovery to purchase.

The speaker shared specific metrics and methods for optimizing high-quality lead sources, helping education brands to maximize their marketing efforts.

Illustration: Future Meta lead generation.

4. Driving Efficiency & Scale

The presentation of the speaker Mr. Le Viet Hai Son – Vice President – CEO of Novaon Digital created a lively exchange with the content of sharing to promote efficiency and scale, balanced experiences between Branding and Performance for the education industry.

Instead of approaching the target customer group in the traditional way as before, education businesses need to understand 3 factors:

Apply technology to marketing activities to increase the speed of scale as quickly as possible, along with data management, minimizing advertising costs. The principle of technology application needs to be minimalist but must be methodical with two methods: CRM system integration and automation.

  • With Novaon Digital’s CRM system, businesses operate quickly and turn around in a timely manner even during the peak enrollment period.
  • With automation with NovaonX: The service industry requires a lot of advice, customers want to find out information quickly. Customers often find out information outside of business hours. So. It is essential for education businesses to automatically answer to optimize personnel and meet customer needs.

Applying content creation to media and advertising activities with the principle of promoting creative: User is creator.

  • User-generated content: Motivate content creators from taking advantage of young, genZ, and creative customers. In addition, parents with children in this age group are also very interested in information on Social Media and Word of mouth. Targets that can be exploited: students/parents, former students/former parents, teachers can all bring reliable and convincing information.
  • Creative Format helps promote UGC: Short video with Reels (Signature Dance), AR format (Pokemon Go), Trivia games (School Competition).

Applying a long-term marketing strategy for businesses with the principle of building brand experience is the ultimate goal, balancing branding & performance.

  • Set aside 5% of the budget: Medium- to long-term testing. This group of budgets was not immediately evaluated. Planning a number of medium- and long-term personnel target groups to help balance operational efficiency.
  • Mixed KPIs for two teams: Branding and Performance exchange to increase operational efficiency and achieve goals.
  • Customer interview survey: Tends to interview qualitative issues, so MKT can understand more deeply the customer’s insights to give specific targets and goals.

In the process of upgrading the customer experience, always looking for new solutions, applying more technology elements and creating content, to increase maximum efficiency and create a more positive experience for customers in the education industry has been consistently acted upon by Novaon Digital.

In the webinar “Growth Hacking in the Education Industry“, participants have gained more knowledge about brand experience, know more about the current situation of the education industry market as well as grasp future development trends.


The event organized by Meta with the exclusive companionship of Novaon Digital has brought a complete picture of Marketing in the education industry, contributing to building a comprehensive development environment for cooperation between businesses and agencies. Most importantly, with the sharing of experts and representatives of Novaon Digital, it has helped businesses have the opportunity to “break through” growth thanks to the strategy of establishing long-term relationships with target customers by improving their brand experience.

[Webinar] Growth hacking in the education industry with META, the topic “Learn how to “HACK” growth”

Written by admin on . Posted in Our Thinking, Technology.

In the context that society is investing heavily in culture-education and training along with the development of digital technology, education businesses are having new opportunities to grow in many aspects. At the same time, this is also a challenge that the education sector needs to overcome to be able to optimize operating costs and grow effectively.

Opportunities for the growth of the education sector and winning the Top-of-Mind

According to Vietnam’s data, total investment in education is currently 3.8% of GDP, of which investment in higher education is 0.33% of GDP. Entering the period of 2021 – 2025, the number of high school students in the country will increase compared to the period 2016 – 2020 of about 8 million students. This is an opportunity for education businesses to break through and seize the possibility of even stronger development in 2023.
In addition to strong investment in education from state policies, the number of potential customer groups is increasing rapidly, the digital transformation in education is also undergoing drastic changes. Businesses take advantage of digital channels, apply innovative strategies and modern technology to increase brand experience, turn brands into Top-of-Mind in the minds of customers, and win in a fiercely competitive market.

Barriers for education businesses in the new context

Besides the wide and diverse opportunities, the education sector currently faces various barriers:
The impact of the economic context is a great challenge for the education sector in 2023. Businesses need to optimize reasonable budgets in operation and implementation of activities.
In addition, the fierce competition between the market of international affiliated schools, private schools, educational institutions… In addition to the competition in core education methods, infrastructure, and quality of personnel, education businesses also compete in terms of marketing strategies, building reputable brands, and approaching target customers in this fertile market.

The key to helping businesses in the education industry solve these problems will be revealed at the webinar “Growth Hacking in the Education Industry”with the topic “Learning how to “hack” growth for the education industry” organized by Meta with the exclusive companionship of Novaon Digital.

  • Research the market, grasp strengths and challenges to have a reasonable strategy
  • Methods to improve brand position, develop breakthroughs to become Top-of-mind in the minds of customers
  • The secret to reaching the right & winning “unlimited” potential customers
  • How to improve performance and operational efficiency, scale of brand development in the education sector
  • Get advice with experts with specific topics from the brand

The main contents will be discussed at the Webinar:

Speakers accompanying the event:

  • Mr. Le Viet Hai Son – Vice Chairman & General Director Novaon Digital
  • Mr. Khang Huynh – Key Account Manager Vietnam
  • Ms. Mia Nguyen – Key Account Manager Vietnam
  • Ms. Tu Van Tien – Client Solutions Manager Vietnam
  • Ms. Tran Le – Agency Partnent South-East Asia

Education Growth Hacking Insights

  • Time: 10:00 AM – 11:30 AM on 21.03.2023
  • Form of organization: Online via Zoom

Contact:

Email: contact@novaon.asia

Hotline: 096 792 86 86

Novaon Digital Launches New Nobo: Affirming Core Competencies

Written by admin on . Posted in Creative, Our Thinking, Strategy, Technology.

On March 6, 2023, Novaon Digital officially introduced the new representative character Nobo, showcasing its determination in transitioning into an agency that delivers brand experiences with three key core competencies: Strategy, Technology, and Creative.

1. Affirming Core Competencies

Novaon Digital has made a significant turning point in its development strategy. The company has set the mission to “Digitally transform Brand Experience with Strategy, Technology, and Creativity,” aiming to become an agency that offers digital brand experience transformation services based on Strategy, Creative, and Technology.

One of the primary reasons for changing the Nobo representative character this time stems from the fact that the old Nobo character was insufficient in fully conveying Novaon Digital’s true core competencies. In essence, Novaon Digital has truly transformed into a full-service agency providing brand experience services.

Therefore, it became essential to update the brand’s representative character to align with the organization. This is the most important reason behind creating the new Nobo representative characters for Novaon Digital.

2. Nobo – The New Brand Representative for Novaon Digital

As of March 2023, Novaon Digital officially launched Nobo, the new brand representative. This friendly mascot comes in three persona forms: Nobo Strategy, Nobo Creative, and Nobo Technology. Each persona reflects a unique standout trait, fulfilling a specific key task.

The Nobo character of Novaon Digital reflects a fun and friendly personality, while also inspiring our customers. From this connection, the beautiful galaxy journey of the brand opens up new paths.

Nobo brings the “Brand X seed (Brand Experience)” to green barren planets in the galaxy, with the hope of renewal, breathing new life into the entire universe. Join us in discovering Nobo’s exciting story on planet Novaon Digital, and how Nobo tackles “tough” challenges in the galaxy! To do this, an effective Nobo will have three key characteristics:

#1: A Strategic Mind and “Right-hand” Assistant Droney

The Strategy Persona (Nobo Strategy) is a talented leader, fond of research and providing strategic solutions. This ability helps the brand identify challenges, propose solutions, and remove barriers to reveal a green planet ahead.

Nobo Strategy Persona

Nobo’s strategic nature lies in its ability to skillfully collaborate with teammates. With the intelligent assistant Droney by its side, Nobo can confidently provide comprehensive solutions that enhance Brand Experience for businesses with two core solutions: Re-design Brand Experience and Re-invent Growth.

Nobo Strategy personality shaping

Nobo’s strategy lies in his ability to coordinate ingenually with his teammates. With the Droney intelligent assistant by its side, Nobo can firmly step on the path of providing a comprehensive solution to promote brand experience efficiency for businesses, with two core solutions: Re-design Brand Experience and Re-invent Growth.

#2: Melancholy creativity

The Nobo Creative personality team creates every beautiful moment from design to content. Fresh, different, and reliable, Nobo is full of ideas and emotions that will appeal and appeal to the right target customers. Creative but analytical, Nobo will use all his abilities to make every story full of emotions.

Every marketing campaign needs a unique Nobo, always thinking differently, daring to think and dare to do, and that’s when Nobo shows his creative personality!

Nobo Strategy personality shaping

#3: Tech-savvy, trend-sensitive

Have you ever expected to have a smart assistant, possessing a massive data system and the ability to “dissect” and solve problems quickly?  Well, Nobo with the Tech personality group is here for that! 
Nobo Technology possesses a great tech mind, flexible data sorting, querying, and processing capabilities to help you smoothly and efficiently deploy your campaigns.

Nobo Strategy personality shaping

The characteristic of being tech-savvy is the remaining piece of the puzzle that completes the ideal marketing picture. Nobo’s acumen will make this character constantly curious, constantly improving himself and innovating. Therefore, there are few problems that become too difficult for this character. 
Nobo will constantly learn, continuously innovate, and continuously come up with solutions.

3. Reflecting the brand vision: Creating new value

Novaon Digital’s transformation of the Nobo character image affirms the new values that the brand will bring.

Comparison of old Nobo and new Nobo by Novaon Digital

Perfecting the Nobo representative, Novaon Digital affirms the brand’s core competencies, spirit and mission that have been maintained throughout the past 17 years, towards the vision of “becoming a leading enterprise in the region”, providing a methodical and powerful Brand Experience digital transformation solution. This is something that Novaon Digital will continue to do, keeping the promise of value to our customers.

The character of Nobo will become an effective ally in the marketing campaigns of brands, “breathe” into these campaigns by bringing strategic perspective, outstanding creative expression, and flexible technology application.

Let’s welcome the strong appearance of Nobo’s personality through social media platforms, digital production, character branding, online/offline events, and products using Novaon Digital’s new Nobo image!

Breakthrough with 5 creative marketing ideas for Valentine’s season

Written by admin on . Posted in Creative, Our Thinking.

Valentine’s Day – A Season of Love with a “Thousand Sweet Deals” is the perfect time for brands to launch unique marketing campaigns to boost sales, connect with customers, and elevate their brand. Let’s explore some impressive marketing ideas with Novaon Digital to prepare for the upcoming 2023 Valentine’s Day.

1. Createch: Creativity Combined with Technology

The concept of “Createch” is on the rise, marking technology as the “leverage” for big ideas. The combination of creativity in ideas and a business’s ability to use technology effectively can lead to successful strategies, steering brands toward success.

During Valentine’s Day 2022, Mondelez’s Cadbury Dairy Milk Silk chocolate line introduced an augmented reality (AR) experience, allowing couples to immerse themselves in a romantic dinner on the Metaverse. Here, sweet messages or secret notes between the couple could be unlocked and appear on Cadbury billboards existing in this 3D virtual world.

The “Createch” strategy promises to deliver exciting, unique, and novel marketing campaigns this Valentine’s season.

Mondelez’s Createch strategy

2. Simultaneous Offline-Online Events

Event marketing is a communication solution worth considering, with the potential to create a media breakthrough for brands.

On February 14, 2022, Tinder Thailand partnered with the Central World mall, near the sacred Trimurti Shrine for love blessings in Bangkok. Activities included praying for love at Trimurti Shrine, Love Room photo booths, virtual love blessings with VR 360° technology, and Instagram check-ins.

Additionally, the campaign combined online activities, offering users a fun experience with virtual reality blessings. This helped spread the brand while making the campaign more impressive and effective.

Tinder’s Online-Offline Event Marketing

3. Brand Personification and Individualization

Nowadays, it’s common for brands and organizations to use verified social media accounts (Facebook, Instagram, TikTok, etc.) to interact with customers, other brands, and even their competitors.

You probably still remember the love triangle in September 2022 between MoMo, Starbucks, and Highlands Coffee, which stirred up a storm in the Vietnamese online community. Highlands’ post with a broken red heart was a response to seeing “ex” MoMo holding hands with “new love” Starbucks. Immediately, Highlands created a “social media sensation” as many other verified accounts joined in the comments to console them.

Treating a brand like a person with joys, sorrows, personality, and even a loving heart will be one of the strategies that can deliver high results this Valentine’s season.

The love triangle between Starbucks, MoMo, and Highlands

4. Creative Messages Spread Across Multiple Channels and Platforms

Valentine’s is an opportunity for businesses to showcase their creativity through content and videos centered around love. You can get creative with various content formats like images, banners, short videos, infographics, or storytelling to attract readers.

In 2021, Durex Vietnam launched a series of viral videos with the message “Forget the gifts, go with Durex,” targeting open-minded customers. Going against traditional gifting trends, Durex positioned itself as a fresh gift for lovers, thereby elevating its brand and subtly boosting sales.

In addition to the viral video series, Durex also collaborated with many influencers and popular fan pages to spread the campaign.

Durex’s creative Valentine’s message

5. Anti-Valentine

Besides the group of customers who love romance, don’t forget the large crowd of single, “anti-Valentine” customers. Instead of celebrating romantic love, brands can spread messages of self-love, love for pets, or friendships in a creative and meaningful way.

Sign up for a consultation and join Novaon in winning over customers with technology-driven campaigns. Learn more at:

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

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Ho Chi Minh Office

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Singapore Office

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