Relevant discussions on social media and publications like CafeF, CafeBiz, Cafe Chung Khoan reaching the target customers, achieving 30% higher engagement compared to previously.
Background & Objectives
Vietcombank launched eKYC allowing customers to immediately provide information, upload documents and fund accounts for trading, with physical documents submission within 30 days. Vietcombank aimed to increase product awareness, generate buzz around the program, and drive sales.
Brand Experience Implementations
Produced tutorial videos on registering and opening eKYC accounts on the Vietcombank app.
Focused on branding elements like YouTube TrueView, Facebook Video Views, Page Posts, Brand Awareness Ads.
Booked PR publications to introduce the software and build product credibility.
Developed user-centric content pillars, utilizing seeding tactics by posting in stock trading community groups.
Content strategies and Lexus LC model contest attracted widespread discussion and participation.
Good engagement across influencer channels.
Background & Objectives
The goal is to convey the message: “Effective use of time and always keeping an optimistic spirit is essential in these days”, Lexus LC x Novaon launches inspirational Marketing campaign excited.
The main highlight of this campaign is the contest for “supercar connoisseurs” to try creative with the Lexus LC model. Thanks to the creative content and delivered to the right channels, the right customers, the contest attracted a large number of customers as well as Lexus fans to participate, creating a successful campaign in Novaon’s Social Media Contest Management segment.
Novaon Digital’s Implementations
Strong deployment on Facebook and website with content revolving around Lexus’s automotive line.
Ran media campaigns across various channels: Facebook Ads, Display Ads, TikTok, Zalo, Instagram.
Implemented key visuals, UGC videos adhering to the concept tailored for the target customers.
Built appealing product line identities that resonated well with the target customers, driving good engagement.
Achieved considerable increases in metrics across social media channels.
Reached expected revenue targets on e-commerce platforms and website.
Background & Objectives
Farello launched an eyewear collection made from various materials. With diverse styles and colors, the brand aimed to convey the message: “Confidently live your unique self”. Farello celebrates all personalities.
Brand Experience Implementations
Novaon Digital researched and implemented Brand Strategy & Communication Strategy combined with Digital Production for FARELLO’s eyewear product lines:
Brand Identity: Built a communications story & Developed content pillars on brand values, product values.
Product: Consulted on packaging design, product naming, collection storytelling.
Media Assets: Created cohesive concept visuals – images – infographic content for all offline stores.
Communications Plan: Developed a communications plan + Deployed multiple content angles.
Multi-Channel Execution: – Media: Facebook, Instagram, Google, TikTok – PR press on channels relevant to potential customers – Influencer marketing
Increased brand awareness and Mid-Autumn mooncake product line.
Drove more visits and order purchases on the landing page.
Achieved high engagement rates across social media channels.
Background & Objectives
For the launch of its 2023 mooncake collection, Bao Ngoc needed a communications strategy with a differentiated message in the market to boost revenue and reinforce its brand position. The diverse range from traditional to modern mooncakes aimed to cater to various customer segments.
Novaon Digital’s Implementations
Deployed across multiple channels: Facebook, Google, YouTube, TikTok, PR, Seeding.
Increased brand recognition and affinity for Bao Ngoc’s 2022 mooncake products.
Developed a media strategy to support sales activities, raise awareness on e-commerce channels, and drive sales with order commitments.
Crafted a communications strategy centered on the campaign message: “Gifting Heartfelt Love” (Conveying the care from the bakers, like a gift sharing love with family, partners and friends…).
The highlight of Bao Ngoc’s 2022 Mid-Autumn campaign: Purchases on the landing page offered big discounts; the page allowed customizing greeting cards which Bao Ngoc would print and include with the product box.
Increased brand awareness and recognition for VPBank’s anniversary celebration.
Drove more visits and participations on the campaign landing page.
Achieved high engagement rates across social media channels.
Background & Objectives
Banks often organize birthday events, and VPBank was no exception. To share the joy of this important occasion with customers while commemorating its 28th founding anniversary, VPBank, one of Vietnam’s most reputable banks, decided to hold a meaningful contest. The goal was to offer attractive prizes as a gesture of appreciation to customers who have been and will continue journeying with VPBank. This would ultimately increase brand love and reinforce brand awareness in the market.
Brand Experience Implementations
Designed a microsite: Unlike a regular website covering all products/services, the microsite was designed to focus solely on the birthday theme to effectively convey the message to customers. Applying a microsite approach allowed VPBank’s message to be delivered more impactfully and accessibly.
Deployed effective channels like hosting challenges, working with KOCs (Key Opinion Contributors), seeding on hot pages across social platforms to reach a wide range of young, middle-aged customers across various professions.
Designed and prepared valuable, meaningful gifts aligned with the core message.
Increased brand awareness about Skoda’s 2 new SUV lines: Karoq and Kodiaq.
Achieved high engagement rates across social media channels.
Background & Objectives
As a completely new brand in Vietnam, very few customers were familiar with Skoda – posing a significant challenge when launching their SUV lines in the Vietnamese market amidst fierce competition. This set the objective for Skoda to develop a brand re-identification strategy to deliver a perfect brand experience for their target audience.
Brand Experience Implementations
Executed a multi-channel Media Strategy: Google Search, GDN/ADX/DV360, YouTube Ads, Facebook Page Posts, Facebook Page Likes, Facebook Leads.
Deployed content pillars revolving around social posts, mini-games, content series, events across platforms like Facebook, Instagram, TikTok, Zalo, TikTok video shoots, Virtual Showroom, seeding.
Produced product shoots, key visuals adhering to the concept tailored for the target customers.
Applied technologies like Chatbots, ONCUSTOMER, Mini CRM.
The campaign achieved positive results across social channels, garnering
Over 400K views
7,400 reactions
3,900 comments
Background & Objectives
Novaon Digital’s team implemented a special livestream plan on Obagi’s Facebook page with the theme “Treating Melasma and Anti-Aging.” It featured the participation of singer Thuy Tien and a reputable dermatology expert to build brand expertise and increase credibility for Obagi.
Brand Experience Implementations
Executed the campaign alongside prominent social activities like social media posts and livestreams.
Utilized Onfluencer – an AI platform to recommend suitable KOLs/representatives like singer Thuy Tien and leading dermatology experts to establish a credible brand image and boost trust.
All advertising categories exceeded KPIs, reaching ~110%.
Organic Traffic, Share of Voice (SOV) and Page Ranking indicators all accelerated.
Background & Objectives
Panasonic launched warranty center services such as: Panasonic repair and maintenance services. Novaon Digital partnered with Panasonic to implement a comprehensive communication strategy to help the brand increase brand awareness and reach potential customers.
Novaon Digital’s Implementations
Building and implementing Media strategy and managing Lead Management solution.
Digital Production with content and messaging that captures customer insights.
Media deployment focused on channels: Google Search, Facebook.
Dai Phat aimed to enhance recognition for the Phoenix Box 2021 during the Mid-Autumn Festival. To achieve this goal, Novaon Digital collaborated with the brand to implement a comprehensive communication strategy, encouraging customers to shop at branches nationwide and boosting website traffic.
Novaon Digital’s Implementations
The campaign was conducted on 2 platforms: Google and Facebook with the following categories: GDN, Google Search, Google Shopping & Discovery, YouTube Instream, Facebook Page Post, Facebook Video View, Click to web, achieving specific results, meeting campaign objectives as follows:
Generated significant conversions during critical stages of the campaign: Notably with Google Search: Concluded the campaign with a conversion rate of 9.52% (showing growth over time), including 220 successful orders placed on the website. The Dai Phat Mooncake Brand Advertising Group achieved the highest conversion rate of over 25%, demonstrating the brand’s strong influence on user actions in the digital environment.
High brand recognition, attracting target customers interested in learning about the brand and products: Highlighted with GDN, Youtube Instream: GDN recorded a campaign CTR of 0.31% – a good CTR compared to FMCG industry averages. Youtube Instream, with a total of 3 Videos, achieved a total VTR of over 50% – a good VTR compared to the average of the Instream category.
Campaign messages effectively reached the target audience, attracting positive engagement and interest: Highlighted with Facebook categories: Utilizing diverse image content to serve various goals (engagement, increased video views, and website traffic), contributing to conveying the message to the right target audience during the Mid-Autumn Festival. Results included over 145,000 interactions, including 243 comments, nearly 7,300 page views, and almost 126,000 3-second views.
Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.
