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LONG HAI SEAWEED DRINK

Written by admin on . Posted in FMCG, Our Work.

Campaign

Launching Long Hai Seaweed Drink

Brand

Long Hai Jelly

Background & Objectives

The previous version of LONG HAI Seaweed Drink did not achieve success in reaching its target audience. To boost sales, the brand launched a new version with 4 different flavors, strategically for the summer time (from June to August 2024). The new product features a more youthful and eye-catching packaging, along with a unique “shake to drink” feature to appeal to a younger demographic.

Campaign Objectives:

  • Business: Increase overall sales across all channels. Lead the market in the North and expand market share in the South
  • Marketing: Attract new customers to the new product line.
  • Communication: Enhance brand awareness and emphasize the product’s delicious and nutritious flavors.

Novaon Digital’s Implementations

Understanding consumer needs, Novaon Digital proposed an approach that promotes a healthier and more energetic lifestyle. Kicked off with the TVC “SHAKE STRONGLY – LEVEL UP YOURSELF”. The campaign is ongoing with other initiatives.

UNILEVER

Written by admin on . Posted in Electronics & Technology, Our Work.

Campaign

Meta Messenger Marketing campaign for P/S electric toothbrush

Brand

Unilever

Background & Objectives

Novaon Digital provides Meta Messenger Marketing Solution with chatbot support tools to advertise two electric toothbrush product lines, Sonic and S100 PRO, of the P/S brand. This is a form of advertising that helps connect with people on Facebook, communicating with existing or potential customers to encourage their interest in the brand and products.

Novaon Digital’s Implementations

  • Reach: Increase brand awareness for the business, P/S brand, and electric toothbrush products.
  • Page Post Engagement: Advertise posts to reach people who are likely to interact with the post and fanpage (interactions include: react, comment, share, view photos…).
  • Click to Messenger: Advertising that helps connect with current or potential customers on Facebook, encouraging them to be interested in the product and business.
  • Sponsor Messenger: Similar to Click to Messenger, this advertising helps connect with customers via Facebook to increase customer interest.

VAN HANH MALL

Written by admin on . Posted in Our Work, Retail.

Campaign

Enhancing Brand Recognition On Digital Platforms

Brand

Van Hanh Mall

Success Story

  • GDN and Instream campaigns were launched on websites and channels to better reach potential target audiences.
  • 10 million impressions on the GDN and YouTube platforms.
  • Page Post and Video campaigns were implemented according to booking KPIs. For Page Posts, the campaign recorded an increase in CTR. For Video Views, the campaign recorded a VTR of nearly 49%.

Background & Objectives

The double pressure of the pandemic as well as the explosive growth of e-commerce recently has forced shopping malls to seriously re-evaluate and reposition their stance in an increasingly fierce race. Van Hanh Mall wanted to affirm a unique identity and deploy seasonally to maintain and increase brand awareness on digital platforms.

Novaon Digital’s Implementations

  • Developed a media strategy and approached the target customer audience across multiple digital platforms: Google, YouTube, Facebook.
  • Produced digital assets like videos… with attractive messaging and visuals.
  • Utilized Novanet to deploy advertising on reputable publishers.

VIETCOMBANK

Written by admin on . Posted in Banking, Our Work.

Campaign

VCB Digibank Employee Advocacy

Brand

Vietcombank

Background & Objectives

Vietcombank, a leading bank with over 20,000 employees, delivers advanced financial services and consistently earns positive recognition globally. As user behavior shifts in the Marketing 4.0 era, innovation in advertising methods has become crucial.

On June 18, 2024, Vietcombank launched VCB Digibank, a major update since 2020. This new digital banking service for individual customers features a completely redesigned interface and user experience, along with new services. Vietcombank aimed to effectively promote this product to its customers.

Campaign Objectives:

  • Widespread brand awareness
  • Increase recognition of the new product
  • Maximize existing resources
  • Optimize management and ensure data security

Success Story

  • Implementation time: 1.5 months
  • Number of participating VCB employees: 2,632
  • Number of posts published: 2,728
  • Total interactions generated: 1,381,518
  • Including:
  • 1,130,310 likes
  • 101,480 comments
  • 152,103 shares

*Data is still being updated

Novaon Digital’s Implementations

Recognizing the brand’s internal strength and the novelty of the VCB Digibank product in the Vietnamese market, Novaon Digital provided Vietcombank with the exclusive Onfluencer – Employee Advocacy solution.

With this solution, Vietcombank was able to:

  • Fully leverage its internal resources
  • Measure campaign effectiveness
  • Manage long-term data
  • Continuously update information and data in real-time
  • Secure campaign data and employee information according to international standards

NAMHA PHARMACY

Written by admin on . Posted in Our Work, Pharmacy.

Campaign

Contest – “Vu dieu xit hong”

Brand

NamHa Pharmacy

Background & Objectives

Novaon Digital partnered with NamHa Pharmacy in creating a creatively engaging communication campaign to promote the product to potential target groups with clear and attractive messages to attract customers to choose the product.

Novaon Digital’s Implementations

  • Implemented Media ads strategy to optimize KPIs across Digital channels: Facebook, Google, Zalo, TikTok, Instagram.
  • Communication strategy on social media and reputable press channels.
  • Innovative iTVC idea development and multi-channel digital communication.
  • Implemented Influencer Marketing strategy, booking Hotpages/groups, KOCs for product packages.

MAZDA

Written by admin on . Posted in Automobile, Our Work.

Campaign

Social Media Management

Brand

Mazda

Background & Objectives

The goal of the campaign is based on the values of design and technology originating from Mazda’s “All for People – Human Centric” philosophy. From there, we created brand advertisements on social media platforms to target the desired customer segment.

Novaon Digital’s Implementations

By exploring the inherent capabilities within the product as well as new aspects, our advertisements for the brand encompass the full beauty and utility of the product. Additionally, the advertising campaign was optimized through Lead Generation and Social Media Management, helping not only to target the insights of the desired customers but also to reach new customer segments.

VIETTEL MONEY

Written by admin on . Posted in Banking, Our Work.

Campaign

Peaceful Tet – Sharing Love

Brand

Viettel Money

Success Story

  • Organic Install (new natural downloads): Increase 600%
  • Brand’s business target: Exceeded 30%
  • Number of discussions: Increased by 20.6%

Background & Objectives

Amidst the fierce battle for users in the Fintech – Digital Banking sector, the “newcomer” Viettel Money is currently in the pre-growth stage and faces many challenges from competing rivals. Turning adversity into opportunity, Novaon Digital seized the opportunity at the beginning of the year, accompanying Viettel Money to implement a unique communication campaign with the message: “Peaceful Tet – Sharing love”

Novaon Digital’s Implementations

Utilizing the Onfluencer platform – the platform selects suitable KOLs based on the most advanced artificial intelligence to provide appropriate content directions. From there, sending a message about a peaceful Tet, opening up a new year full of luck and strong aspirations, ready to create a new life together in 2022.

  • Game on app
  • TVC
  • Social: Facebook & TikTok posts
  • PR
  • Sponsorship
  • Out of home
  • POSM

BCC Pharma

Written by admin on . Posted in Our Work, Pharmacy.

Campaign

Supporting Your Child, Eat Well Stay Healthy

Brand

BCC Pharma

Success Story

  • Increased brand and Glucankid “Eat Well” syrup product line awareness.
  • Drove more website visits and online order purchases.
  • Achieved high engagement rates across social media channels.

Background & Objectives

Glucankid was facing challenges related to its syrup product design and features, amidst competition from similar products in the market. This meant Glucankid needed to build a strong brand re-identification strategy to strengthen communications efforts and boost sales for its new “Eat Well” syrup product.

Brand Experience Implementations

  • Executed a campaign centered on the core message: “Supporting Your Child, Eat Well Stay Healthy” across integrated touchpoints like mascot, key visuals, website, TVC, social posts, PR booking.
  • Ran media campaigns across Facebook, Google, ADX, TikTok.
  • Developed content pillars around the “Eat Well” syrup product, utilizing seeding tactics by posting in relevant community groups.

FARELLO

Written by admin on . Posted in Beauty & Fashion, Our Work.

Campaign

Deep Into The Nature

Brand

Farello

Success Story

  • Built appealing product line identities that resonated well with the target customers, driving good engagement.
  • Achieved considerable increases in metrics across social media channels.
  • Reached expected revenue targets on e-commerce platforms and website.

Background & Objectives

Farello launched an eyewear collection made from various materials. With diverse styles and colors, the brand aimed to convey the message: “Confidently live your unique self”. Farello celebrates all personalities.

Brand Experience Implementations

Novaon Digital researched and implemented Brand Strategy & Communication Strategy combined with Digital Production for FARELLO’s eyewear product lines:

  • Brand Identity: Built a communications story & Developed content pillars on brand values, product values.
  • Product: Consulted on packaging design, product naming, collection storytelling.
  • Media Assets: Created cohesive concept visuals – images – infographic content for all offline stores.
  • Communications Plan: Developed a communications plan + Deployed multiple content angles.
  • Multi-Channel Execution:
    – Media: Facebook, Instagram, Google, TikTok
    – PR press on channels relevant to potential customers
    – Influencer marketing
  • CSR Activity: Release to Regenerate.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

© 2024 NOVAON DIGITAL. All rights reserved.

Headquarter

No.94, Nguyen Chinh Street, Hoang Mai Ward, Hanoi.

Ho Chi Minh Office

90-92 Tan Huong Street, Tan Phu District, Ho Chi Minh City

Singapore Office

5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

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© 2024 NOVAON DIGITAL. All rights reserved.

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