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Author: duy

MSI

Written by duy on . Posted in Electronics & Technology, Our Work.

Campaign

Influencer Marketing

Brand

MSI

Background & Objectives

The campaign aimed to launch MSI’s new laptop products, the GF66 and Modern 14, targeting creative content creators and office professionals, not just the gaming audience. The goal was to expand the customer base and reposition the brand beyond gaming to reach a broader target audience.

Novaon Digital’s Implementations

Taking advantage of the power of the tech content creator network, Novaon analyzed over 1,000 KOL/Influencer profiles to identify the most promising individuals to collaborate with MSI in this campaign. As a result, MSI was able to seize opportunities, surpass competitors in the same segment, and successfully conclude the campaign.

BAO NGOC BAKERY

Written by duy on . Posted in F&B, FMCG, Our Work.

Campaign

Spirit of Humanity, Sharing Love

Brand

Bao Ngoc Bakery

Background & Objectives

The moon season is always a special time, when people feel the warmth and family affection. This is also when everyone wants to express their love and appreciation for their loved ones. In 2022, Bao Ngoc set an important goal to increase brand awareness and affection for their brand and mooncake products. At the same time, they wanted to support sales activities as well as enhance awareness of their online sales channels.

Novaon Digital’s Implementations

In the context of the reunification holiday, Novaon Digital accompanied Bao Ngoc with an influencer marketing campaign, particularly maximizing the power of micro-influencers to increase awareness for the new mooncake collection products; along with a series of meaningful hashtags throughout the campaign: #baongocmooncakes, #sharinglove, #communitysupport.

FOCALLURE

Written by duy on . Posted in Beauty & Fashion, Our Work.

Campaign

Beauty Doesn’t Have To Be Expensive

Brand

Focallure

Success Story

  • Successfully conveyed Focallure’s new brand positioning, making the brand stand out in the affordable makeup segment for young consumers in Vietnam.
  • Increased brand awareness and trust from Vietnamese consumers towards Focallure’s brand and products.
  • Lively discussions and engagement on forums, blogs, groups, and KOL channels, with a rapid increase in website and fanpage visits for Focallure.

Background & Objectives

Focallure Cosmetics, a makeup brand headquartered in Guangzhou, China, has expanded its operations from the US, Philippines, Indonesia to Vietnam. Before entering the Vietnamese market, localization was Focallure’s biggest challenge. Their goal was to become a trusted brand for Vietnamese consumers, which they achieved through a successful Review Marketing strategy.

Novaon Digital’s Implementations

By utilizing the Influencer Marketing Automation platform, Novaon leveraged the influence of popular makeup brands to select suitable KOLs and effectively manage the campaign. As a result, the Focallure brand succeeded in conveying its mission of confidence and personalization for women worldwide. At the same time, Focallure became a leading brand in the minds of Vietnamese consumers in the affordable makeup segment for young people.

VUA NEM

Written by duy on . Posted in Our Work, Retail.

Campaign

Attracting Valuable Customers through Click-to-Messenger Advertising and Automated Incentives

Brand

Vua Nem

Success Story

  • 54% increase in outreach to potential customers.
  • 5.5x increase in the number of promo codes distributed.
  • 3x increase in reach with automated Messenger Offers feature.

Background & Objectives

Vua Nem was focusing on increasing sales and maintaining its leading position in the Vietnamese market. Vua Nem partnered with Novaon Digital to receive a consultation and implement a Messenger Offer Campaign aimed at capturing customer psychology. This campaign would send promotional vouchers directly to customers’ inboxes, thereby boosting sales and reinforcing brand awareness.

Novaon Digital’s Implementations

Implemented with 2 campaigns:

  • CD1 BAU: Set up a regular Messenger campaign, with staff support and voucher distribution.
  • CD2 Messenger Offer: A Messenger campaign with automated distribution of vouchers to customers.

LONG HAI JELLY

Written by duy on . Posted in F&B, FMCG, Our Work.

Campaign

Why So Delicious?

Brand

Long Hai Jelly

Success Story

  • Achieved over 1M engagements across social media channels
  • Over 95% reach to the target audience
  • Over 600K views from KOLs and influencers

Background & Objectives

To meet the large consumption demand as well as the ever-increasing needs of consumers, the jelly product category has become more abundant and diverse than ever. This signaled an intensely competitive jelly production market. When it comes to famous jelly brands in Vietnam, Long Hai is a long-standing name. However, recognizing that the brand was staying in its comfort zone and not daring to be different, Long Hai Jelly partnered with Novaon Digital to launch a marketing campaign that would showcase the brand’s ambition to reinvent itself as the leading jelly producer in Vietnam with 10 years of experience.

Brand Experience Implementations

  • Conceptualized and produced the “Why So Delicious” TVC
  • Executed an integrated marketing communications campaign with multiple touchpoints like key visuals, TVC, social posts, mini-games…
  • Implemented a strong social media marketing push on Facebook and Google
  • Leveraged Onfluencer – an AI tool for booking relevant KOLs for the campaign

TOYOTA

Written by duy on . Posted in Our Work.

Campaign

Move your world

Brand

Toyota

Success Story

  • Achieved high engagement rate on Facebook page.
  • Content strategies and format adaptations resonated well with target audience, resulting in high engagement rates.

Background & Objectives

Toyota’s “TMV Renovation” campaign was widely deployed revolving around the brand’s automotive product lines to attract interest from potential customers, while reinforcing and maintaining Toyota’s leading position in the car market.

Brand Experience Implementations

  • Implemented media campaigns across multiple channels: Facebook Ads, Display Ads, TikTok.
  • Built, maintained and developed content on social media channels and website.
  • Produced UGC Videos, Key Visuals tailored to the target audience’s concept.

NAM A BANK

Written by duy on . Posted in Banking, Our Work.

Campaign

Surprisingly Fast eKYC – Wave Goodbye to All Fees

Brand

Nam A Bank

Success Story

  • Achieved a high engagement rate on Facebook page.
  • Content strategies and format adaptations resonated well with target audience, resulting in high engagement rates.

Background & Objectives

This campaign was deployed to promote Nam A Bank’s services, including OpenBanking, Onebank, and Credit Cards, across multiple media channels. The aim was to increase brand awareness and attract potential customers’ interest in these products.

Brand Experience Implementations

  • Deployed content across various channels: TikTok, Instagram, Zalo, Facebook with AWO content related to OpenBanking, Onebank, Credit Cards, etc.
  • Booked KOCs, seeded on hot pages and groups.
  • Ran media campaigns across different channels: Google, Facebook, TikTok, Instagram.
  • Created landing pages for credit cards, and premium account numbers to attract potential customers.

NAMHA PHARMACY

Written by duy on . Posted in Our Work, Pharmacy.

Campaign

Super assistant for comprehensive respiratory protection

Brand

Nam Ha Pharmacy

Success Story

  • Rapidly increased engagement across social media channels.
  • Increased brand and product awareness for the spray respiratory supplement.
  • Significant revenue increase after the campaign.

Background & Objectives

A product of Nam Ha Pharmaceutical Joint Stock Company, a business with over 50 years of experience in the pharmaceutical industry in Vietnam. However, this product was facing limitations when compared in quality to imported medicine brands. Despite launching in a new spray form, it had not yet achieved a leading position in consumer’s minds. Bổ phế Nam Hà also lacked an impactful communication campaign or specific concept to differentiate itself from other products on the market. Therefore, the brand needed a communications campaign to deliver a clear, appealing message to promote the product to potential target groups, thereby encouraging customers to choose and use it.

Brand Experience Implementations

  • Implemented a communications strategy including: Promoting Bổ phế Nam Hà to potential target groups with a clear, appealing message to attract customers to choose the product.
  • Produced and created content in various formats & images.
  • Provided media strategy consultation to reach the right potential customer groups.
  • Utilized Onfluencer to book suitable KOLs for the product.
  • Implemented campaigns: Social (posts, comic series, minigames, contests), Seeding, KOLs Booking, Digital Ads (Facebook, Google).

HABECO

Written by duy on . Posted in F&B, FMCG, Our Work.

Campaign

Bridging The O2O Gap

Brand

Habeco

Success Story

  • Achieved high interaction rates across social media channels.
  • Strong growth in online sales channels.

Background & Objectives

In the context of gradually shifting to digital marketing and an economic market still facing difficulties due to the impact of the Covid-19 pandemic, this posed a challenge for HABECO in terms of how to leverage social media channels to encourage customers to shift from offline to online purchases.

Brand Experience Implementations

  • Proposed an offline-to-online bridging solution using QR code tracking.
  • Developed a multi-channel content plan with various formats.
  • Executed a plan spanning offline and online to attract a large potential customer base.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

© 2024 NOVAON DIGITAL. All rights reserved.

Headquarter

No.94, Nguyen Chinh Street, Hoang Mai Ward, Hanoi.

Ho Chi Minh Office

MB AMC Tower, 538 CMT8 street, Ward 11, District 3, Ho Chi Minh.

Singapore Office

5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

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© 2024 NOVAON DIGITAL. All rights reserved.