RICHY
Campaign
Lunar Delights
Brand
Richy
Background & Objectives
In collaboration with Novaon, the marketing campaign during the Mid-Autumn Festival was tailored to elevate the Richy brand presence and disseminate information regarding Richy Mooncakes.
Novaon Digital’s Implementations
Throughout the campaign, Novaon’s team diversified content using multi-photo formats, ensuring a captivating visual narrative. Furthermore, leveraging Social Media Management techniques enhanced overall campaign performance. The campaign culminated in activities that fostered substantial interaction, effectively meeting the brand’s objectives.