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Novaon Digital & TikTok organize an exclusive event: CxO Circle for Automotive.

Written by admin on . Posted in Our Thinking, Strategy.

“CxO Circle for Automotive” is a dedicated event for the automotive industry, gathering senior leaders from TikTok, Novaon Digital, and major brands. With strategic topics on Digital Marketing, impressive success stories, and trends for 2025, the event promises to open up breakthrough opportunities and high-level networking for this highly promising industry.

On December 10, 2024, at the JW Marriott Hanoi, CxO Circle for Automotive marks the kickoff of TikTok’s exclusive CxO series, organized by TikTok and Novaon Digital. The event brings together C-level executives and senior managers from leading automotive brands, including Mr. Sea Yen Ong (Country director, revenue partnerships, TikTok Vietnam), Ms. Thuy Luong (Head of agency sales, TikTok Vietnam), Mr. Khiem Ho (Solutions director, TikTok Vietnam), Mr. Le Viet Hai Son (CEO, Novaon Digital), and Ms. Uyen Uyen Pham (Senior planning manager, Mindshare).

Recognizing the significant potential of the automotive industry in Vietnam

The automotive industry in Vietnam is growing rapidly, alongside the region’s transformation. The CxO Circle event serves as a forum for industry leaders to discuss and set the direction for Digital Marketing strategies, especially on TikTok—platforms poised to drive breakthroughs in communication and revenue growth.

At the CxO Circle for Automotive, the in-depth discussions and expert topics will provide practical guidance to help brands directly implement automotive marketing strategies, focusing on key objectives such as:

  • Engagement: Strengthening partnerships with key customers in the automotive industry.
  • Business: Unlocking revenue opportunities and boosting growth by reaching potential customers.
  • Positioning: Strategizing with TikTok as a core media partner for the long-term growth of the automotive sector.

These insights not only help brands seize opportunities but also lay the foundation for sustainable growth in an expanding digital media landscape.

How to accelerate and achieve long-term success?

At the CxO Circle for Automotive event, speakers provided in-depth discussions focusing on automotive marketing transformation, emerging trends, and long-term strategies tailored to the industry.

The first topic, “Accelerating in 2025 – Transforming automotive marketing with TikTok” was presented by Mr. Sea Yen Ong, Country Director, Revenue Partnerships, alongside other senior representatives from TikTok. During this session, he introduced the latest trends in the automotive sector on TikTok, exclusive solutions and innovations for the automotive industry, and an integrated growth strategy on the platform to drive exceptional success for automotive brand campaigns in 2025.

Mr. Sea Yen Ong (Country director of revenue partnerships, TikTok Vietnam) shared his experience in the automotive sector

An essential part of the event, which attracted extensive discussion and exchanges from senior leaders, was the presentation by Mr. Le Viet Hai Son, CEO of Novaon Digital, on the strategic vision and comprehensive application direction for the automotive industry. His presentation went beyond analyzing the automotive market and emerging marketing trends—it also provided concrete solutions to help automotive brands optimize their digital marketing effectiveness and fully leverage the potential of platforms like TikTok. With a long-term vision, Mr. Le Viet Hai Son emphasized building sustainable marketing strategies, enhancing competitive capabilities, and solidifying brand positioning amidst a rapidly evolving market landscape.

Mr. Le Viet Hai Son (CEO, Novaon Digital) delivered a speech on the strategic vision and comprehensive application directions for the automotive industry.

The success story of Ford Thailand was a key highlight of the event, presented by Ms. Uyen Uyen Pham, senior planning manager at Mindshare. Her talk focused on how Ford Thailand leveraged a full-funnel marketing strategy on TikTok to achieve outstanding success in brand building and driving sales. This is a prime example that helps attending brands gain clearer insights into their marketing strategies in the digital age.

Ms. Uyen Uyen Pham shared how the full-funnel marketing strategy on TikTok led to outstanding success for Ford Thailand.

The CxO Circle for Automotive event is a significant step forward, not only driving revenue growth but also fostering long-term strategic relationships among stakeholders within the automotive ecosystem. It provides a valuable opportunity for automotive brands in Vietnam, as well as international automotive brands looking to expand their presence in the Vietnamese market, to transform and achieve remarkable growth through digital marketing.




247 EXPRESS

Written by admin on . Posted in Logistic, Our Work.

Campaign

Small Moments, Big Dedication – Summer Campaign

Brand

247 Express

Background & Objectives

247Express, a leading express delivery service, launched the “Small Moments, Big Dedication” summer campaign to overcome the challenges of the off-peak season and strengthen the brand’s reputation for dedication.

  • Business: Maintain sales and expand business customer base during a challenging period.
  • Marketing: Enhance brand awareness of 247Express and reinforce its position as a trusted partner.
  • Communication: Disseminate the message “Delivering small moments, with great dedication” through a photo album and multi-channel communication activities, increasing customer engagement.

Novaon Digital’s Implementations

  • Photo album “Small Moments, Big Dedication”: Focusing on small details such as sweaty shirts, handkerchiefs, and drivers’ steering wheels to showcase great dedication.
  • Social Posts: Highlighting the contrast with summer weather: Despite the heat and traffic jams, deliveries are still on time. Exploring the challenges faced by the team and how 247Express always remains dedicated to the shipments.
  • Community seeding/PR Article

SHINHAN BANK

Written by admin on . Posted in Banking, Our Work.

Campaign

30 Years Elevating Value In Vietnam

Brand

Shinhan Bank

Success Story

  • The campaign reached over 295 thousand users on Facebook.
  • The video achieved a VTR rate at a good average level for a regular Trueview campaign.
  • The campaign reached over 103 thousand users on Instagram. This campaign had a very high reaction rate – exceeding 90%, much higher than the Facebook campaign.

Background & Objectives

Shinhan celebrates its 30th anniversary. The brand aims for a campaign that can increase brand recognition and support the promotion of various product packages.

Novaon Digital’s Implementations

  • Implemented Media ads strategy to optimize KPIs across Digital channels: Facebook, Google, Zalo, TikTok, Instagram.
  • Communication strategy on social media and reputable press channels.
  • Innovative iTVC idea development and multi-channel digital communication.
  • Implemented Influencer Marketing strategy, booking Hotpages/groups, KOCs for product packages.

LONG HAI SEAWEED DRINK

Written by admin on . Posted in FMCG, Our Work.

Campaign

Launching Long Hai Seaweed Drink

Brand

Long Hai Jelly

Background & Objectives

The previous version of LONG HAI Seaweed Drink did not achieve success in reaching its target audience. To boost sales, the brand launched a new version with 4 different flavors, strategically for the summer time (from June to August 2024). The new product features a more youthful and eye-catching packaging, along with a unique “shake to drink” feature to appeal to a younger demographic.

Campaign Objectives:

  • Business: Increase overall sales across all channels. Lead the market in the North and expand market share in the South
  • Marketing: Attract new customers to the new product line.
  • Communication: Enhance brand awareness and emphasize the product’s delicious and nutritious flavors.

Novaon Digital’s Implementations

Understanding consumer needs, Novaon Digital proposed an approach that promotes a healthier and more energetic lifestyle. Kicked off with the TVC “SHAKE STRONGLY – LEVEL UP YOURSELF”. The campaign is ongoing with other initiatives.

UNILEVER

Written by admin on . Posted in Electronics & Technology, Our Work.

Campaign

Meta Messenger Marketing campaign for P/S electric toothbrush

Brand

Unilever

Background & Objectives

Novaon Digital provides Meta Messenger Marketing Solution with chatbot support tools to advertise two electric toothbrush product lines, Sonic and S100 PRO, of the P/S brand. This is a form of advertising that helps connect with people on Facebook, communicating with existing or potential customers to encourage their interest in the brand and products.

Novaon Digital’s Implementations

  • Reach: Increase brand awareness for the business, P/S brand, and electric toothbrush products.
  • Page Post Engagement: Advertise posts to reach people who are likely to interact with the post and fanpage (interactions include: react, comment, share, view photos…).
  • Click to Messenger: Advertising that helps connect with current or potential customers on Facebook, encouraging them to be interested in the product and business.
  • Sponsor Messenger: Similar to Click to Messenger, this advertising helps connect with customers via Facebook to increase customer interest.

VAN HANH MALL

Written by admin on . Posted in Our Work, Retail.

Campaign

Enhancing Brand Recognition On Digital Platforms

Brand

Van Hanh Mall

Success Story

  • GDN and Instream campaigns were launched on websites and channels to better reach potential target audiences.
  • 10 million impressions on the GDN and YouTube platforms.
  • Page Post and Video campaigns were implemented according to booking KPIs. For Page Posts, the campaign recorded an increase in CTR. For Video Views, the campaign recorded a VTR of nearly 49%.

Background & Objectives

The double pressure of the pandemic as well as the explosive growth of e-commerce recently has forced shopping malls to seriously re-evaluate and reposition their stance in an increasingly fierce race. Van Hanh Mall wanted to affirm a unique identity and deploy seasonally to maintain and increase brand awareness on digital platforms.

Novaon Digital’s Implementations

  • Developed a media strategy and approached the target customer audience across multiple digital platforms: Google, YouTube, Facebook.
  • Produced digital assets like videos… with attractive messaging and visuals.
  • Utilized Novanet to deploy advertising on reputable publishers.

VIETCOMBANK

Written by admin on . Posted in Banking, Our Work.

Campaign

VCB Digibank Employee Advocacy

Brand

Vietcombank

Background & Objectives

Vietcombank, a leading bank with over 20,000 employees, delivers advanced financial services and consistently earns positive recognition globally. As user behavior shifts in the Marketing 4.0 era, innovation in advertising methods has become crucial.

On June 18, 2024, Vietcombank launched VCB Digibank, a major update since 2020. This new digital banking service for individual customers features a completely redesigned interface and user experience, along with new services. Vietcombank aimed to effectively promote this product to its customers.

Campaign Objectives:

  • Widespread brand awareness
  • Increase recognition of the new product
  • Maximize existing resources
  • Optimize management and ensure data security

Success Story

  • Implementation time: 1.5 months
  • Number of participating VCB employees: 2,632
  • Number of posts published: 2,728
  • Total interactions generated: 1,381,518
  • Including:
  • 1,130,310 likes
  • 101,480 comments
  • 152,103 shares

*Data is still being updated

Novaon Digital’s Implementations

Recognizing the brand’s internal strength and the novelty of the VCB Digibank product in the Vietnamese market, Novaon Digital provided Vietcombank with the exclusive Onfluencer – Employee Advocacy solution.

With this solution, Vietcombank was able to:

  • Fully leverage its internal resources
  • Measure campaign effectiveness
  • Manage long-term data
  • Continuously update information and data in real-time
  • Secure campaign data and employee information according to international standards

NAMHA PHARMACY

Written by admin on . Posted in Our Work, Pharmacy.

Campaign

Contest – “Vu dieu xit hong”

Brand

NamHa Pharmacy

Background & Objectives

Novaon Digital partnered with NamHa Pharmacy in creating a creatively engaging communication campaign to promote the product to potential target groups with clear and attractive messages to attract customers to choose the product.

Novaon Digital’s Implementations

  • Implemented Media ads strategy to optimize KPIs across Digital channels: Facebook, Google, Zalo, TikTok, Instagram.
  • Communication strategy on social media and reputable press channels.
  • Innovative iTVC idea development and multi-channel digital communication.
  • Implemented Influencer Marketing strategy, booking Hotpages/groups, KOCs for product packages.

MAZDA

Written by admin on . Posted in Automobile, Our Work.

Campaign

Social Media Management

Brand

Mazda

Background & Objectives

The goal of the campaign is based on the values of design and technology originating from Mazda’s “All for People – Human Centric” philosophy. From there, we created brand advertisements on social media platforms to target the desired customer segment.

Novaon Digital’s Implementations

By exploring the inherent capabilities within the product as well as new aspects, our advertisements for the brand encompass the full beauty and utility of the product. Additionally, the advertising campaign was optimized through Lead Generation and Social Media Management, helping not only to target the insights of the desired customers but also to reach new customer segments.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

© 2024 NOVAON DIGITAL. All rights reserved.

Headquarter

No.94, Nguyen Chinh Street, Hoang Mai Ward, Hanoi.

Ho Chi Minh Office

MB AMC Tower, 538 CMT8 street, Ward 11, District 3, Ho Chi Minh.

Singapore Office

5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

Other Members Of Novaon Group

© 2024 NOVAON DIGITAL. All rights reserved.