Campaign

The Flavor Of Hanoi In Every Cake

Brand

Custas Cốm (Vietnamese Green Rice)

Success Story

• High engagement rate and achieved the goal of reaching modern housewives, aged 25-34.
• Succeeded in building the brand image for Custas Cốm (Vietnamese Green Rice), highlighting cultural values and positioning the product within the community.
• Achieved KPIs by delivering content that accurately conveyed the unique selling points (USPs) and was stylistically suitable for the target audience across channels.

Background & Objectives

Orion launched the new Custas Cốm (Vietnamese Green Rice) product with the aim of conveying the flavor of Cốm – a long-standing culinary cultural value of Hanoi people into every soft, delicious, and nutritious Custas cake, through a marketing campaign in collaboration with Novaon.

Novaon Digital’s Implementations

Leveraging the meaningful values that Orion wanted to convey, we implemented the campaign with creative advertising content that highlighted the message, combined with eye-catching visuals to resonate with the target customer’s insights. Thanks to this, the campaign succeeded not only in reaching the right customer segment but also in conveying the culinary values of Hanoi through marketing activities.

Campaign

Preserving The Quintessence – Embracing The Contemporary

Brand

Huu Nghi Mooncake

Success Story

• Increase brand awareness and moon cake product line.
• Increase visits to purchase orders on E-Commerce.

Background & Objectives

Launching the 2023 mooncake product line, Huu Nghi needed a communication strategy with a distinctive message in the market to boost revenue and affirm its brand position. With diverse product ranges from traditional to modern, the aim was to reach different customer segments.

Novaon Digital’s Implementations

• Increased brand awareness and promotion for Huu Nghi’s mooncake products for the 2023 Mid-Autumn Festival. Supported sales activities and product links on e-commerce platforms to drive sales.
• Consistent social media strategy with the campaign message: “Preserving the Quintessence – Embracing the Contemporary” (Mid-Autumn Festival – the festival of reunions, the festival of stories across generations blending and gathering around a feast, starting with mooncakes and tea).
• Campaign highlight: Interacted with a reputable KOC network, produced livestreams to attract target customers for Mid-Autumn Festival gift purchases through channels like TikTok, e-commerce platforms, etc.
• Main deployment channels included: Facebook, Google, TikTok, KOCs, livestreams, etc.

Campaign

Lunar Delights

Brand

Richy

Background & Objectives

In collaboration with Novaon, the marketing campaign during the Mid-Autumn Festival was tailored to elevate the Richy brand presence and disseminate information regarding Richy Mooncakes.

Novaon Digital’s Implementations

Throughout the campaign, Novaon’s team diversified content using multi-photo formats, ensuring a captivating visual narrative. Furthermore, leveraging Social Media Management techniques enhanced overall campaign performance. The campaign culminated in activities that fostered substantial interaction, effectively meeting the brand’s objectives.

Campaign

Be Cheese With Helio

Brand

Helio

Background & Objectives

Novaon Digital partnered with Helio in launching the new Helio strawberry-flavored cream cheese product line. With the goal of expanding brand coverage while increasing engagement with customers, Novaon Digital deployed creative and innovative communication activities to attract attention and reach a large potential customer base.

Novaon Digital’s Implementations

Novaon Digital executed a campaign with a key activity centered around an engagement contest called “Rescue the City with Helio”. The “Rescue the City with Helio” campaign received positive feedback and attention from fans, generating significant interest in Helio. Additionally, activities on the microsite also recorded a large number of registrations.