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247 EXPRESS

Written by duy on . Posted in Logistic, Our Work.

Campaign

Complete Tet Delivery – Worry-Free Tet Celebration

Brand

247Express

Success Story

  • Increased brand awareness across social media platforms.
  • Significantly increased discussion buzz and story-sharing.
  • The number of customers choosing and trusting 247Express’s products/services reached an expected level.

Background & Objectives

Besides the Mid-Autumn Festival, the Lunar New Year is also a time when businesses can show respect to their partners. If during the Lunar New Year reunion period, business is carried out as usual, the Lunar New Year itself brings a completely different atmosphere – this is the most urgent and pressing period when everyone is caught up in the year-end work peak. This makes gift-giving more complicated, affecting the cooperative relationship, and making it difficult for both parties to “enjoy” a peaceful Tet. Therefore, 247Express is committed to providing customers with the most complete service experiences to help businesses confidently welcome a whole Tet.

Novaon Digital’s Implementations

  • Conceptualized and produced the TVC: “Hàng họ sao phải lọ mọ” for the brand.
  • Planned a communications strategy deeply exploiting customer insights, selecting the most suitable messages and channels.
  • Collaborated with VnExpress and Gom Su Minh Long to amplify communications.

MONSTER ENERGY DRINK

Written by duy on . Posted in F&B, FMCG, Our Work.

Campaign

Win A Monster Energy Yamaha MotoGP Bike Of Your Choice Every Week

Brand

Monster Energy

Success Story

  • Successfully conveyed Monster Energy’s brand positioning through an exciting, large-scale, and professionally organized contest.
  • Increased brand awareness and fostered strong connections with customers worldwide.
  • Created a memorable experience for consumers, encouraging active participation and enhancing Monster Energy’s brand recognition through an attractive weekly prize of customized motorcycles.

Background & Objectives

Monster Energy is hosting an exciting contest called “Win a Monster Energy Yamaha MotoGP bike of your choice every week.” This event is not only large in scale but also organized professionally to honor the brand and connect strongly with customers worldwide. The campaign’s goal is to create a memorable experience for consumers, encourage their active participation, and enhance brand awareness for Monster Energy through an engaging contest with an attractive weekly prize opportunity.

Novaon Digital’s Implementations

Novaon partnered with Monster Energy to implement the “Buy Monster energy drinks for a chance to win a motorcycle every week” contest. The large-scale, professionally executed contest helped the brand reinforce its global positioning and allowed customers to interact with the brand through direct experiential activities.

STAFF BREAD

Written by duy on . Posted in F&B, FMCG, Our Work.

Campaign

Deliciously Satisfying: Staff’s Banana And Chocolate Sandwich, A Nutritious Delight

Brand

Staff

Success Story

  • Successfully conveyed the new brand positioning for Staff’s chocolate-banana flavored product line.
  • Increased brand and product awareness through engaging creative formats.
  • Generated lively discussions on forums, blogs, groups, and KOLs channels, with a rapid increase in website and fanpage visits.

Background & Objectives

Novaon Digital partnered with Staff to promote their new chocolate-banana flavored product line and boost the brand’s appeal.

Novaon Digital’s Implementations

To capture the attention of potential customers, we fully leveraged the power of creative formats, attracting the target audience with fresh and intriguing visuals. Formats such as short clips, GIFs, etc., were utilized to encourage consumer interaction with the brand.

SC VIVO CITY

Written by duy on . Posted in Our Work, Real Estate.

Campaign

One-stop family lifestyle destination mall

Brand

SC Vivo City

Success Story

  • Successfully conveyed SC VivoCity’s positioning as a premier family-friendly lifestyle destination.
  • Increased brand awareness and recognition as an international hub for shopping, dining, and entertainment experiences.
  • Generated lively discussions on forums, blogs, groups, and KOL channels, with a rapid increase in website and fanpage visits.

Background & Objectives

SC VivoCity – The perfect shopping, dining, and entertainment destination for families. We, Novaon Digital, partnered with SC VivoCity to deliver a unique experience. The goal of this campaign was to connect people to an international space, where passion is fueled through work, life, and enjoyment.

Novaon Digital’s Implementations

In collaboration with SC VivoCity, a comprehensive family-oriented shopping, dining, and entertainment center, Novaon Digital implements holistic content with a consistent message that embodies an international environment nurturing the passion for work, living, and enjoying life in everyone’s own style.

VIETBANK

Written by duy on . Posted in Banking, Our Work.

Campaign

New Summer Vitality

Brand

VietBank

Success Story

  • The campaign achieved 68% of the planned KPI.
  • The campaign had a good click-through rate. Ads with keywords related to interest rates, gifts, and competitor keywords had the highest CTR.
  • Target customers showed high interest in content such as bank deposit rates, savings rates, VietBank’s bank rates, etc.

Background & Objectives

VietBank wanted to increase customer brand awareness. Additionally, they aimed to boost awareness and engagement with VietBank’s savings product offerings.

Novaon Digital’s Implementations

  • Produced/filmed videos/short clips for posting on social media.
  • Ran ads optimized for KPIs: Google, Facebook.

HONDA

Written by duy on . Posted in Automobile, Our Work.

Campaign

Media Strategy For Honda Civic

Brand

Honda

Success Story

  • Honda Vietnam’s Fanpage achieved high interaction rates.
  • Content strategies and formats with high interaction rates were achieved due to their relevance to the target customer group.

Background & Objectives

This Honda campaign focuses on communicating about automobile products, providing customers with unique experiences of outstanding features and exclusive driving support technology. This helps expand the reach to potential customers and drive the conversion process into actual customers.

Novaon Digital’s Implementations

  • Implementing a strong media plan focused on the Facebook platform.
  • Creating content on Fanpage with content routes revolving around AWO posts in the Automobile field.
  • Implementing key visuals according to the appropriate concept suitable for the target customers.

COMET

Written by duy on . Posted in Our Work, Retail.

Campaign

More Love, Spread Happiness

Brand

Comet

Background & Objectives

With the goal of increasing brand coverage and boosting sales for the Comet household brand, Novaon Digital consulted and supported the implementation of a series of campaigns to creatively and innovatively reach the target customers.

Novaon Digital’s Implementations

Novaon accompanied Comet in implementing the following activities:

  • Created and deployed a brand mascot: Aimed to build emotional connections, enhance brand awareness, and attract potential customers.
  • Implemented the Comet Superhero comic series: Promoted products through an engaging comic format, appealing to all audiences.
  • Executed the “Light Up – Shine” AR Minigame campaign for Vietnamese Women’s Day on October 20th, naturally and meaningfully conveying the “Light Up – Shine” message through an AR mini-game.

BRG Group

Written by duy on . Posted in Our Work, Real Estate.

Campaign

Live In Quality – Prosperous Nobility

Brand

Le Grand Jardin

Background & Objectives

Novaon Digital accompanied Le Grand Jardin in bringing customers a shining masterpiece in a fresh, cool living space right next to the bustling and polluted city center. Le Grand Jardin possesses a rare prime location that ignites the desire for modern residents to own it.

Novaon Digital’s Implementations

Novaon Digital consulted and collaborated with Le Grand Jardin to implement a series of explosive Branding campaigns across media channels. This helped increase brand awareness and gradually build the brand for the company.

VPBANK

Written by duy on . Posted in Banking, Our Work.

Campaign

Powerful Working Capital Assistant For Businesses

Brand

VPBank

Background & Objectives

VPBank, renowned as one of the leading banks in Vietnam, wants to share joy and gratitude with all customers who have accompanied them through 28 years of difficulties and ups and downs. This campaign is not simply a way to commemorate this special event but also an opportunity for VPBank to express profound gratitude to those who have trusted, supported, and journeyed with the bank over this long period.

Novaon Digital’s Implementations

Novaon consulted, implemented, and accompanied VPBank’s promotional campaign for the VPBiz Corporate Credit Card product. Through this, the product could effectively reach the target customer segment with an attractive image, appealing message, and optimal cost.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

© 2024 NOVAON DIGITAL. All rights reserved.

Headquarter

No.94, Nguyen Chinh Street, Hoang Mai Ward, Hanoi.

Ho Chi Minh Office

MB AMC Tower, 538 CMT8 street, Ward 11, District 3, Ho Chi Minh.

Singapore Office

5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

Other Members Of Novaon Group

© 2024 NOVAON DIGITAL. All rights reserved.