The campaign achieved positive results across social channels, garnering
Over 400K views
7,400 reactions
3,900 comments
Background & Objectives
Novaon Digital’s team implemented a special livestream plan on Obagi’s Facebook page with the theme “Treating Melasma and Anti-Aging.” It featured the participation of singer Thuy Tien and a reputable dermatology expert to build brand expertise and increase credibility for Obagi.
Brand Experience Implementations
Executed the campaign alongside prominent social activities like social media posts and livestreams.
Utilized Onfluencer – an AI platform to recommend suitable KOLs/representatives like singer Thuy Tien and leading dermatology experts to establish a credible brand image and boost trust.
All advertising categories exceeded KPIs, reaching ~110%.
Organic Traffic, Share of Voice (SOV) and Page Ranking indicators all accelerated.
Background & Objectives
Panasonic launched warranty center services such as: Panasonic repair and maintenance services. Novaon Digital partnered with Panasonic to implement a comprehensive communication strategy to help the brand increase brand awareness and reach potential customers.
Novaon Digital’s Implementations
Building and implementing Media strategy and managing Lead Management solution.
Digital Production with content and messaging that captures customer insights.
Media deployment focused on channels: Google Search, Facebook.
Dai Phat aimed to enhance recognition for the Phoenix Box 2021 during the Mid-Autumn Festival. To achieve this goal, Novaon Digital collaborated with the brand to implement a comprehensive communication strategy, encouraging customers to shop at branches nationwide and boosting website traffic.
Novaon Digital’s Implementations
The campaign was conducted on 2 platforms: Google and Facebook with the following categories: GDN, Google Search, Google Shopping & Discovery, YouTube Instream, Facebook Page Post, Facebook Video View, Click to web, achieving specific results, meeting campaign objectives as follows:
Generated significant conversions during critical stages of the campaign: Notably with Google Search: Concluded the campaign with a conversion rate of 9.52% (showing growth over time), including 220 successful orders placed on the website. The Dai Phat Mooncake Brand Advertising Group achieved the highest conversion rate of over 25%, demonstrating the brand’s strong influence on user actions in the digital environment.
High brand recognition, attracting target customers interested in learning about the brand and products: Highlighted with GDN, Youtube Instream: GDN recorded a campaign CTR of 0.31% – a good CTR compared to FMCG industry averages. Youtube Instream, with a total of 3 Videos, achieved a total VTR of over 50% – a good VTR compared to the average of the Instream category.
Campaign messages effectively reached the target audience, attracting positive engagement and interest: Highlighted with Facebook categories: Utilizing diverse image content to serve various goals (engagement, increased video views, and website traffic), contributing to conveying the message to the right target audience during the Mid-Autumn Festival. Results included over 145,000 interactions, including 243 comments, nearly 7,300 page views, and almost 126,000 3-second views.
TopZone has achieved impressive numbers thanks to its creative content strategy and Influencer Marketing campaign:
Achieved 15M+ engagements on TikTok.
Sold over 80 thousand orders.
Achieved massive revenue in the first 2 weeks of launch.
Background & Objectives
Apple products have great appeal to customers in Vietnam. Therefore, retailers always focus resources and invest heavily in ordering programs and releasing new products, most recently iPhone 14. Facing competition from retailers such as Hoang Ha Mobile, CellphoneS or individuals carrying it, TopZone has launched a media campaign to launch iPhone 14 in Vietnam with the goal: Increase TopZone’s brand recognition and boost revenue with many attractive gifts and incentives.
Novaon Digital’s Implementations
Novaon Digital implemented an Influencer Marketing Solution combined with Social Marketing for Topzone. On TikTok, the Influencer Marketing strategy was robustly implemented with 12 KOLs/Influencers from various fields: technology, lifestyle, focusing on event participation and video reviews:
Booking KOLs to attend Offline Events & Producing Teasing Clips on social media.
When The White Lion Adapted To Thrive – MMA Amarties Award-Winning Campaign
Brand
Peugeot
Success Story
Impressive achievements of the brand following the campaign:
Yearly sales growth: Quadrupled compared to the same period
Market share: Increased by 1.6 times
Leading position in the European car segment in Vietnam
Background & Objectives
After a period of facing low sales due to the negative impact of the health and economic crisis, Peugeot identified the “golden time” to make a comeback, taking advantage of a 1-month window to get ahead of many competitors. Leveraging their advantageous SUV line, Peugeot aimed to recover sales compared to the pre-crisis period.
Novaon Digital’s Implementations
Novaon Digital applied an integrated technology solution to accompany Peugeot’s campaign this time. In addition, we focused on customers, using technology and upgrading the CRM system. The result was a significant increase in Peugeot’s sales and market share, overcoming the difficulties caused by the COVID-19 pandemic. As well as bringing Peugeot to the leading position in the European SUV segment in the Vietnamese automotive market.
Increased brand awareness for Aeon Mall Binh Tan, with notably higher visitor traffic.
Shopping activities and promotional programs actively discussed by customers on social media.
Brought diverse, seasonal colors and vibes to Aeon Mall Binh Tan throughout the year.
Background & Objectives
Amid economic challenges forcing people to tighten spending, Aeon Mall Binh Tan needed fresh, innovative approaches to attract visitors for shopping and entertainment experiences. They aimed to boost and sustain Aeon Mall’s digital brand awareness seasonally while supporting tenant programs.
Novaon Digital’s Implementations
Developing strategies and content production across social media channels and press.
Implementing Media campaigns on Fanpages, Google, and TikTok.
Selecting Influencers through the Onfluencer platform based on AI artificial intelligence. Focused channels: Hotpage/group, KOC, PR.
Creating creative ideas for events and space decoration across the 4 seasons at Aeon Mall.
Increased the number of high-quality leads from businesses and individuals interested in products and services.
Significant increase in average CTRs across the entire campaign.
Advertisements displayed on investment, economic – securities websites, international newspapers, etc., received high click-through rates.
Background & Objectives
In 2022, as businesses restarted operations post-COVID-19, SCB launched a deposit certificate loan and super-fast capital loan package. They needed to reach potential corporate customers to drive product sales. SCB aimed to boost brand awareness in the market and reinforce its position
Novaon Digital’s Implementations
Developed communication strategies and produced content on social media and PR in the press.
Launched Media campaigns, increasing touchpoints with new formats and message content aligned with Insights.
Content lines aimed at enhancing brand trust, focusing on customer insights to increase brand recognition for SCB.
Increased brand awareness across social media platforms.
Significantly increased discussion buzz and story-sharing.
The number of customers choosing and trusting 247Express’s products/services reached an expected level.
Background & Objectives
Besides the Mid-Autumn Festival, the Lunar New Year is also a time when businesses can show respect to their partners. If during the Lunar New Year reunion period, business is carried out as usual, the Lunar New Year itself brings a completely different atmosphere – this is the most urgent and pressing period when everyone is caught up in the year-end work peak. This makes gift-giving more complicated, affecting the cooperative relationship, and making it difficult for both parties to “enjoy” a peaceful Tet. Therefore, 247Express is committed to providing customers with the most complete service experiences to help businesses confidently welcome a whole Tet.
Novaon Digital’s Implementations
Conceptualized and produced the TVC: “Hàng họ sao phải lọ mọ” for the brand.
Planned a communications strategy deeply exploiting customer insights, selecting the most suitable messages and channels.
Collaborated with VnExpress and Gom Su Minh Long to amplify communications.
Win A Monster Energy Yamaha MotoGP Bike Of Your Choice Every Week
Brand
Monster Energy
Success Story
Successfully conveyed Monster Energy’s brand positioning through an exciting, large-scale, and professionally organized contest.
Increased brand awareness and fostered strong connections with customers worldwide.
Created a memorable experience for consumers, encouraging active participation and enhancing Monster Energy’s brand recognition through an attractive weekly prize of customized motorcycles.
Background & Objectives
Monster Energy is hosting an exciting contest called “Win a Monster Energy Yamaha MotoGP bike of your choice every week.” This event is not only large in scale but also organized professionally to honor the brand and connect strongly with customers worldwide. The campaign’s goal is to create a memorable experience for consumers, encourage their active participation, and enhance brand awareness for Monster Energy through an engaging contest with an attractive weekly prize opportunity.
Novaon Digital’s Implementations
Novaon partnered with Monster Energy to implement the “Buy Monster energy drinks for a chance to win a motorcycle every week” contest. The large-scale, professionally executed contest helped the brand reinforce its global positioning and allowed customers to interact with the brand through direct experiential activities.
Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.
