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TOYOTA

Written by admin on . Posted in Our Work.

Campaign

Move your world

Brand

Toyota

Success Story

  • Achieved high engagement rate on Facebook page.
  • Content strategies and format adaptations resonated well with target audience, resulting in high engagement rates.

Background & Objectives

Toyota’s “TMV Renovation” campaign was widely deployed revolving around the brand’s automotive product lines to attract interest from potential customers, while reinforcing and maintaining Toyota’s leading position in the car market.

Brand Experience Implementations

  • Implemented media campaigns across multiple channels: Facebook Ads, Display Ads, TikTok.
  • Built, maintained and developed content on social media channels and website.
  • Produced UGC Videos, Key Visuals tailored to the target audience’s concept.

NAM A BANK

Written by admin on . Posted in Banking, Our Work.

Campaign

Surprisingly Fast eKYC – Wave Goodbye to All Fees

Brand

Nam A Bank

Success Story

  • Achieved a high engagement rate on Facebook page.
  • Content strategies and format adaptations resonated well with target audience, resulting in high engagement rates.

Background & Objectives

This campaign was deployed to promote Nam A Bank’s services, including OpenBanking, Onebank, and Credit Cards, across multiple media channels. The aim was to increase brand awareness and attract potential customers’ interest in these products.

Brand Experience Implementations

  • Deployed content across various channels: TikTok, Instagram, Zalo, Facebook with AWO content related to OpenBanking, Onebank, Credit Cards, etc.
  • Booked KOCs, seeded on hot pages and groups.
  • Ran media campaigns across different channels: Google, Facebook, TikTok, Instagram.
  • Created landing pages for credit cards, and premium account numbers to attract potential customers.

NAMHA PHARMACY

Written by admin on . Posted in Our Work, Pharmacy.

Campaign

Super assistant for comprehensive respiratory protection

Brand

Nam Ha Pharmacy

Success Story

  • Rapidly increased engagement across social media channels.
  • Increased brand and product awareness for the spray respiratory supplement.
  • Significant revenue increase after the campaign.

Background & Objectives

A product of Nam Ha Pharmaceutical Joint Stock Company, a business with over 50 years of experience in the pharmaceutical industry in Vietnam. However, this product was facing limitations when compared in quality to imported medicine brands. Despite launching in a new spray form, it had not yet achieved a leading position in consumer’s minds. Bổ phế Nam Hà also lacked an impactful communication campaign or specific concept to differentiate itself from other products on the market. Therefore, the brand needed a communications campaign to deliver a clear, appealing message to promote the product to potential target groups, thereby encouraging customers to choose and use it.

Brand Experience Implementations

  • Implemented a communications strategy including: Promoting Bổ phế Nam Hà to potential target groups with a clear, appealing message to attract customers to choose the product.
  • Produced and created content in various formats & images.
  • Provided media strategy consultation to reach the right potential customer groups.
  • Utilized Onfluencer to book suitable KOLs for the product.
  • Implemented campaigns: Social (posts, comic series, minigames, contests), Seeding, KOLs Booking, Digital Ads (Facebook, Google).

HABECO

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

Bridging The O2O Gap

Brand

Habeco

Success Story

  • Achieved high interaction rates across social media channels.
  • Strong growth in online sales channels.

Background & Objectives

In the context of gradually shifting to digital marketing and an economic market still facing difficulties due to the impact of the Covid-19 pandemic, this posed a challenge for HABECO in terms of how to leverage social media channels to encourage customers to shift from offline to online purchases.

Brand Experience Implementations

  • Proposed an offline-to-online bridging solution using QR code tracking.
  • Developed a multi-channel content plan with various formats.
  • Executed a plan spanning offline and online to attract a large potential customer base.

SUZUKI

Written by admin on . Posted in Automobile, Our Work.

Campaign

Media strategy for Suzuki automobile models

Brand

Suzuki

Success Story

  • Achieved a high engagement rate on the Facebook page, with an 83% increase compared to previous levels.
  • Content strategies and format adaptations resonated well with the target audience group, resulting in high engagement rates as they felt relatable.
  • Good engagement across influencer channels, product discovery, and usage.

Background & Objectives

This communications campaign for Suzuki’s vehicle lines aimed to increase engagement and attract a large pool of target customers. Simultaneously, it would create opportunities to expand the market and elevate brand awareness for Suzuki.

Brand Experience Implementations

  • Planned a multi-channel approach: Facebook Ads, YouTube Ads, GDN, TikTok Ads.
  • Strong presence on Facebook and TikTok platforms with AWO content pillars covering all vehicle models.
  • Booked PR activities, seeded content on hot groups/pages.
  • Produced key visuals adhering to the concept tailored for the target customers.
  • Categorized and qualified leads based on status and quality score.

HBC Foods

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

Catchy Taste, Catchy Chill

Brand

HBC Food

Success Story

  • Achieved high engagement rate on Facebook page.
  • Content strategies attracted widespread reach and discussion.

Background & Objectives

In the increasingly competitive FMCG market landscape, HBC Foods with its Juchi – Rice Crackers with Meat Floss product needed a brand re-identification strategy to adapt and meet rapidly changing consumer demands.

Brand Experience Implementations

  • Deployed content focused on Facebook and TikTok channels.
  • Produced TVCs to convey the “Chill” spirit of Juchi Rice Crackers linked to the image of young people with upbeat music.
  • Widely amplified Juchi Rice Crackers reviews through food bloggers/travelers, seeded in hot groups/pages as well as booked PR articles for easy access to the target audience.

BIBICA

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

Zoo Chewy Candy, Mischievous Funny Monster

Brand

BIBICA

Success Story

  • Increased media exposure for the Zoo brand.
  • High engagement rates and discussions around Bibica’s new chewy candy product line.
  • Boosted revenue and optimized conversions across digital channels.

Background & Objectives

The Zoo Chewy Candy product was facing competition in terms of origin, design, and flavors compared to other candy products on the market. 2022 marked a major milestone for the Zoo Chewy Candy with the launch of 2 new flavors (cola & energy drink) for its lollipop and chewy candy lines, catering to the trend of imported chewy candies. With this, Bibica aimed to develop a brand revitalization strategy and introduce new products to drive sales growth for the Zoo brand portfolio.

Brand Experience Implementations

  • Executed an integrated marketing communications plan with multiple touchpoints: TVCs, social posts, mini-games, live streams – all revolving around the new Zoo Mischievous Funny Monster Monster Chewy Candy product.
  • Implemented a strong social marketing push on Facebook and TikTok platforms.
  • Conceptualized and launched the TVC campaign “Hứng kẹo thần thái Zoo Zai Zui”.
  • Deployed an AR mini-game “Hứng kẹo, chọn thần thái”.
  • Leveraged Onfluencer – an AI tool for booking relevant influencers for the campaign.

SONG HONG TEXTILE

Written by admin on . Posted in Our Work, Retail.

Campaign

Media Strategy For Song Hong’s Bedding Products

Brand

Song Hong Textile (May Sông Hồng)

Success Story

  • Established a comprehensive brand identity and campaign with attractive key visuals to appeal to customers.
  • Effectively reached the target customers, driving revenue growth across channels.
  • Generated active discussions on social media.

Background & Objectives

Song Hong Textile endeavors to enhance brand awareness of its bedding product line, thereby amplifying sales promotion programs.

Brand Experience Implementations

  • Developed social media content pillars revolving around Song Hong’s bedding products.
  • Planned media strategy and ad placements across major channels: Google, Facebook, YouTube, GDN, ADX, booked hot pages/groups.
  • Produced TVCs, product shoots and key visuals adhering to the concept tailored for the target customers.

BIZSPLUS

Written by admin on . Posted in Our Work, Retail.

Campaign

The Stress-Relieving Massage Expert

Brand

Bizsplus

Success Story

  • 1.33x increase in page likes.
  • Motion clips produced by Novaon Digital achieved high 38% conversion rate.
  • The communications campaign was effective, reaching over 100,000 people with nearly 218,000 impressions.

Background & Objectives

With Bizsplus being relatively unknown to consumers and lacking standout technology/design compared to competitors, Novaon advised implementing a comprehensive communications strategy to increase brand awareness and engagement with target customers.

Brand Experience Implementations

  • Designed a consistent brand identity for Bizsplus.
  • Produced animated motion clip videos to attract high engagement.
  • Deployed diverse content across multiple themes: videos, infographics.

Brand Experience
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