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PEUGEOT

Written by admin on . Posted in Automobile, Our Work.

Campaign

When The White Lion Adapted To Thrive – MMA Amarties Award-Winning Campaign

Brand

Peugeot

Success Story

Impressive achievements of the brand following the campaign:

  • Yearly sales growth: Quadrupled compared to the same period
  • Market share: Increased by 1.6 times
  • Leading position in the European car segment in Vietnam

Background & Objectives

After a period of facing low sales due to the negative impact of the health and economic crisis, Peugeot identified the “golden time” to make a comeback, taking advantage of a 1-month window to get ahead of many competitors. Leveraging their advantageous SUV line, Peugeot aimed to recover sales compared to the pre-crisis period.

Novaon Digital’s Implementations

Novaon Digital applied an integrated technology solution to accompany Peugeot’s campaign this time. In addition, we focused on customers, using technology and upgrading the CRM system. The result was a significant increase in Peugeot’s sales and market share, overcoming the difficulties caused by the COVID-19 pandemic. As well as bringing Peugeot to the leading position in the European SUV segment in the Vietnamese automotive market.

AEON MALL

Written by admin on . Posted in Our Work, Retail.

Campaign

Four Seasons Brand Recognition

Brand

Aeon Mall

Success Story

  • Increased brand awareness for Aeon Mall Binh Tan, with notably higher visitor traffic.
  • Shopping activities and promotional programs actively discussed by customers on social media.
  • Brought diverse, seasonal colors and vibes to Aeon Mall Binh Tan throughout the year.

Background & Objectives

Amid economic challenges forcing people to tighten spending, Aeon Mall Binh Tan needed fresh, innovative approaches to attract visitors for shopping and entertainment experiences. They aimed to boost and sustain Aeon Mall’s digital brand awareness seasonally while supporting tenant programs.

Novaon Digital’s Implementations

  • Developing strategies and content production across social media channels and press.
  • Implementing Media campaigns on Fanpages, Google, and TikTok.
  • Selecting Influencers through the Onfluencer platform based on AI artificial intelligence. Focused channels: Hotpage/group, KOC, PR.
  • Creating creative ideas for events and space decoration across the 4 seasons at Aeon Mall.

SCB

Written by admin on . Posted in Banking, Our Work.

Campaign

Earn Daily, Optimize Profits

Brand

SCB

Success Story

  • Increased the number of high-quality leads from businesses and individuals interested in products and services.
  • Significant increase in average CTRs across the entire campaign.
  • Advertisements displayed on investment, economic – securities websites, international newspapers, etc., received high click-through rates.

Background & Objectives

In 2022, as businesses restarted operations post-COVID-19, SCB launched a deposit certificate loan and super-fast capital loan package. They needed to reach potential corporate customers to drive product sales. SCB aimed to boost brand awareness in the market and reinforce its position

Novaon Digital’s Implementations

  • Developed communication strategies and produced content on social media and PR in the press.
  • Launched Media campaigns, increasing touchpoints with new formats and message content aligned with Insights.
  • Content lines aimed at enhancing brand trust, focusing on customer insights to increase brand recognition for SCB.

247 EXPRESS

Written by admin on . Posted in Logistic, Our Work.

Campaign

Complete Tet Delivery – Worry-Free Tet Celebration

Brand

247Express

Success Story

  • Increased brand awareness across social media platforms.
  • Significantly increased discussion buzz and story-sharing.
  • The number of customers choosing and trusting 247Express’s products/services reached an expected level.

Background & Objectives

Besides the Mid-Autumn Festival, the Lunar New Year is also a time when businesses can show respect to their partners. If during the Lunar New Year reunion period, business is carried out as usual, the Lunar New Year itself brings a completely different atmosphere – this is the most urgent and pressing period when everyone is caught up in the year-end work peak. This makes gift-giving more complicated, affecting the cooperative relationship, and making it difficult for both parties to “enjoy” a peaceful Tet. Therefore, 247Express is committed to providing customers with the most complete service experiences to help businesses confidently welcome a whole Tet.

Novaon Digital’s Implementations

  • Conceptualized and produced the TVC: “Hàng họ sao phải lọ mọ” for the brand.
  • Planned a communications strategy deeply exploiting customer insights, selecting the most suitable messages and channels.
  • Collaborated with VnExpress and Gom Su Minh Long to amplify communications.

MONSTER ENERGY DRINK

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

Win A Monster Energy Yamaha MotoGP Bike Of Your Choice Every Week

Brand

Monster Energy

Success Story

  • Successfully conveyed Monster Energy’s brand positioning through an exciting, large-scale, and professionally organized contest.
  • Increased brand awareness and fostered strong connections with customers worldwide.
  • Created a memorable experience for consumers, encouraging active participation and enhancing Monster Energy’s brand recognition through an attractive weekly prize of customized motorcycles.

Background & Objectives

Monster Energy is hosting an exciting contest called “Win a Monster Energy Yamaha MotoGP bike of your choice every week.” This event is not only large in scale but also organized professionally to honor the brand and connect strongly with customers worldwide. The campaign’s goal is to create a memorable experience for consumers, encourage their active participation, and enhance brand awareness for Monster Energy through an engaging contest with an attractive weekly prize opportunity.

Novaon Digital’s Implementations

Novaon partnered with Monster Energy to implement the “Buy Monster energy drinks for a chance to win a motorcycle every week” contest. The large-scale, professionally executed contest helped the brand reinforce its global positioning and allowed customers to interact with the brand through direct experiential activities.

STAFF BREAD

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

Deliciously Satisfying: Staff’s Banana And Chocolate Sandwich, A Nutritious Delight

Brand

Staff

Success Story

  • Successfully conveyed the new brand positioning for Staff’s chocolate-banana flavored product line.
  • Increased brand and product awareness through engaging creative formats.
  • Generated lively discussions on forums, blogs, groups, and KOLs channels, with a rapid increase in website and fanpage visits.

Background & Objectives

Novaon Digital partnered with Staff to promote their new chocolate-banana flavored product line and boost the brand’s appeal.

Novaon Digital’s Implementations

To capture the attention of potential customers, we fully leveraged the power of creative formats, attracting the target audience with fresh and intriguing visuals. Formats such as short clips, GIFs, etc., were utilized to encourage consumer interaction with the brand.

SC VIVO CITY

Written by admin on . Posted in Our Work, Real Estate.

Campaign

One-stop family lifestyle destination mall

Brand

SC Vivo City

Success Story

  • Successfully conveyed SC VivoCity’s positioning as a premier family-friendly lifestyle destination.
  • Increased brand awareness and recognition as an international hub for shopping, dining, and entertainment experiences.
  • Generated lively discussions on forums, blogs, groups, and KOL channels, with a rapid increase in website and fanpage visits.

Background & Objectives

SC VivoCity – The perfect shopping, dining, and entertainment destination for families. We, Novaon Digital, partnered with SC VivoCity to deliver a unique experience. The goal of this campaign was to connect people to an international space, where passion is fueled through work, life, and enjoyment.

Novaon Digital’s Implementations

In collaboration with SC VivoCity, a comprehensive family-oriented shopping, dining, and entertainment center, Novaon Digital implements holistic content with a consistent message that embodies an international environment nurturing the passion for work, living, and enjoying life in everyone’s own style.

VIETBANK

Written by admin on . Posted in Banking, Our Work.

Campaign

New Summer Vitality

Brand

VietBank

Success Story

  • The campaign achieved 68% of the planned KPI.
  • The campaign had a good click-through rate. Ads with keywords related to interest rates, gifts, and competitor keywords had the highest CTR.
  • Target customers showed high interest in content such as bank deposit rates, savings rates, VietBank’s bank rates, etc.

Background & Objectives

VietBank wanted to increase customer brand awareness. Additionally, they aimed to boost awareness and engagement with VietBank’s savings product offerings.

Novaon Digital’s Implementations

  • Produced/filmed videos/short clips for posting on social media.
  • Ran ads optimized for KPIs: Google, Facebook.

HONDA

Written by admin on . Posted in Automobile, Our Work.

Campaign

Media Strategy For Honda Civic

Brand

Honda

Success Story

  • Honda Vietnam’s Fanpage achieved high interaction rates.
  • Content strategies and formats with high interaction rates were achieved due to their relevance to the target customer group.

Background & Objectives

This Honda campaign focuses on communicating about automobile products, providing customers with unique experiences of outstanding features and exclusive driving support technology. This helps expand the reach to potential customers and drive the conversion process into actual customers.

Novaon Digital’s Implementations

  • Implementing a strong media plan focused on the Facebook platform.
  • Creating content on Fanpage with content routes revolving around AWO posts in the Automobile field.
  • Implementing key visuals according to the appropriate concept suitable for the target customers.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

© 2024 NOVAON DIGITAL. All rights reserved.

Headquarter

No.94, Nguyen Chinh Street, Hoang Mai Ward, Hanoi.

Ho Chi Minh Office

90-92 Tan Huong Street, Tan Phu District, Ho Chi Minh City

Singapore Office

5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

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© 2024 NOVAON DIGITAL. All rights reserved.

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