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SONG HONG TEXTILE

Written by admin on . Posted in Our Work, Retail.

Campaign

Media Strategy For Song Hong’s Bedding Products

Brand

Song Hong Textile (May Sông Hồng)

Success Story

  • Established a comprehensive brand identity and campaign with attractive key visuals to appeal to customers.
  • Effectively reached the target customers, driving revenue growth across channels.
  • Generated active discussions on social media.

Background & Objectives

Song Hong Textile endeavors to enhance brand awareness of its bedding product line, thereby amplifying sales promotion programs.

Brand Experience Implementations

  • Developed social media content pillars revolving around Song Hong’s bedding products.
  • Planned media strategy and ad placements across major channels: Google, Facebook, YouTube, GDN, ADX, booked hot pages/groups.
  • Produced TVCs, product shoots and key visuals adhering to the concept tailored for the target customers.

BIZSPLUS

Written by admin on . Posted in Our Work, Retail.

Campaign

The Stress-Relieving Massage Expert

Brand

Bizsplus

Success Story

  • 1.33x increase in page likes.
  • Motion clips produced by Novaon Digital achieved high 38% conversion rate.
  • The communications campaign was effective, reaching over 100,000 people with nearly 218,000 impressions.

Background & Objectives

With Bizsplus being relatively unknown to consumers and lacking standout technology/design compared to competitors, Novaon advised implementing a comprehensive communications strategy to increase brand awareness and engagement with target customers.

Brand Experience Implementations

  • Designed a consistent brand identity for Bizsplus.
  • Produced animated motion clip videos to attract high engagement.
  • Deployed diverse content across multiple themes: videos, infographics.

VIETCOMBANK

Written by admin on . Posted in Banking, Our Work.

Campaign

Open eKYC Account – Overflowing Promotions

Brand

Vietcombank

Success Story

  • Significant increase in app visits and usage.
  • Relevant discussions on social media and publications like CafeF, CafeBiz, Cafe Chung Khoan reaching the target customers, achieving 30% higher engagement compared to previously.

Background & Objectives

Vietcombank launched eKYC allowing customers to immediately provide information, upload documents and fund accounts for trading, with physical documents submission within 30 days. Vietcombank aimed to increase product awareness, generate buzz around the program, and drive sales.

Brand Experience Implementations

  • Produced tutorial videos on registering and opening eKYC accounts on the Vietcombank app.
  • Focused on branding elements like YouTube TrueView, Facebook Video Views, Page Posts, Brand Awareness Ads.
  • Booked PR publications to introduce the software and build product credibility.
  • Developed user-centric content pillars, utilizing seeding tactics by posting in stock trading community groups.

LEXUS

Written by admin on . Posted in Automobile, Our Work.

Campaign

Capture The Essence – Win Instantly

Brand

Lexus

Success Story

  • Achieved a high engagement rate on Fanpage.
  • Content strategies and Lexus LC model contest attracted widespread discussion and participation.
  • Good engagement across influencer channels.

Background & Objectives

The goal is to convey the message: “Effective use of time and always keeping an optimistic spirit is essential in these days”, Lexus LC x Novaon launches inspirational Marketing campaign excited.

The main highlight of this campaign is the contest for “supercar connoisseurs” to try creative with the Lexus LC model. Thanks to the creative content and delivered to the right channels, the right customers, the contest attracted a large number of customers as well as Lexus fans to participate, creating a successful campaign in Novaon’s Social Media Contest Management segment.

Novaon Digital’s Implementations

  • Strong deployment on Facebook and website with content revolving around Lexus’s automotive line.
  • Ran media campaigns across various channels: Facebook Ads, Display Ads, TikTok, Zalo, Instagram.
  • Implemented key visuals, UGC videos adhering to the concept tailored for the target customers.

BAO NGOC MOONCAKE

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

Preserving Quintessence – Modern Connection

Brand

Bao Ngoc Mooncake

Success Story

  • Increased brand awareness and Mid-Autumn mooncake product line.
  • Drove more visits and order purchases on the landing page.
  • Achieved high engagement rates across social media channels.

Background & Objectives

For the launch of its 2023 mooncake collection, Bao Ngoc needed a communications strategy with a differentiated message in the market to boost revenue and reinforce its brand position. The diverse range from traditional to modern mooncakes aimed to cater to various customer segments.

Novaon Digital’s Implementations

  • Deployed across multiple channels: Facebook, Google, YouTube, TikTok, PR, Seeding.
  • Increased brand recognition and affinity for Bao Ngoc’s 2022 mooncake products.
  • Developed a media strategy to support sales activities, raise awareness on e-commerce channels, and drive sales with order commitments.
  • Crafted a communications strategy centered on the campaign message: “Gifting Heartfelt Love” (Conveying the care from the bakers, like a gift sharing love with family, partners and friends…).
  • The highlight of Bao Ngoc’s 2022 Mid-Autumn campaign: Purchases on the landing page offered big discounts; the page allowed customizing greeting cards which Bao Ngoc would print and include with the product box.

VPBANK

Written by admin on . Posted in Banking, Our Work.

Campaign

Celebrate a Prosperous Anniversary

Brand

VPBank

Success Story

  • Increased brand awareness and recognition for VPBank’s anniversary celebration.
  • Drove more visits and participations on the campaign landing page.
  • Achieved high engagement rates across social media channels.

Background & Objectives

Banks often organize birthday events, and VPBank was no exception. To share the joy of this important occasion with customers while commemorating its 28th founding anniversary, VPBank, one of Vietnam’s most reputable banks, decided to hold a meaningful contest. The goal was to offer attractive prizes as a gesture of appreciation to customers who have been and will continue journeying with VPBank. This would ultimately increase brand love and reinforce brand awareness in the market.

Brand Experience Implementations

  • Designed a microsite: Unlike a regular website covering all products/services, the microsite was designed to focus solely on the birthday theme to effectively convey the message to customers. Applying a microsite approach allowed VPBank’s message to be delivered more impactfully and accessibly.
  • Deployed effective channels like hosting challenges, working with KOCs (Key Opinion Contributors), seeding on hot pages across social platforms to reach a wide range of young, middle-aged customers across various professions.
  • Designed and prepared valuable, meaningful gifts aligned with the core message.

SKODA

Written by admin on . Posted in Automobile, Our Work.

Campaign

Curiosity Makes Us Smarter

Brand

Skoda

Success Story

  • Increased brand awareness about Skoda’s 2 new SUV lines: Karoq and Kodiaq.
  • Achieved high engagement rates across social media channels.

Background & Objectives

As a completely new brand in Vietnam, very few customers were familiar with Skoda – posing a significant challenge when launching their SUV lines in the Vietnamese market amidst fierce competition. This set the objective for Skoda to develop a brand re-identification strategy to deliver a perfect brand experience for their target audience.

Brand Experience Implementations

  • Executed a multi-channel Media Strategy: Google Search, GDN/ADX/DV360, YouTube Ads, Facebook Page Posts, Facebook Page Likes, Facebook Leads.
  • Deployed content pillars revolving around social posts, mini-games, content series, events across platforms like Facebook, Instagram, TikTok, Zalo, TikTok video shoots, Virtual Showroom, seeding.
  • Produced product shoots, key visuals adhering to the concept tailored for the target customers.
  • Applied technologies like Chatbots, ONCUSTOMER, Mini CRM.

OBAGI VIETNAM

Written by admin on . Posted in Beauty & Fashion, Our Work.

Campaign

Treating Melasma and Anti-Aging

Brand

Obagi Vietnam

Success Story

The campaign achieved positive results across social channels, garnering

  • Over 400K views
  • 7,400 reactions
  • 3,900 comments

Background & Objectives

Novaon Digital’s team implemented a special livestream plan on Obagi’s Facebook page with the theme “Treating Melasma and Anti-Aging.” It featured the participation of singer Thuy Tien and a reputable dermatology expert to build brand expertise and increase credibility for Obagi.

Brand Experience Implementations

  • Executed the campaign alongside prominent social activities like social media posts and livestreams.
  • Utilized Onfluencer – an AI platform to recommend suitable KOLs/representatives like singer Thuy Tien and leading dermatology experts to establish a credible brand image and boost trust.

PANASONIC

Written by admin on . Posted in Electronics & Technology, Our Work.

Campaign

Panasonic Service

Brand

Panasonic

Success Story

  • All advertising categories exceeded KPIs, reaching ~110%.
  • Organic Traffic, Share of Voice (SOV) and Page Ranking indicators all accelerated.

Background & Objectives

Panasonic launched warranty center services such as: Panasonic repair and maintenance services. Novaon Digital partnered with Panasonic to implement a comprehensive communication strategy to help the brand increase brand awareness and reach potential customers.

Novaon Digital’s Implementations

  • Building and implementing Media strategy and managing Lead Management solution.
  • Digital Production with content and messaging that captures customer insights.
  • Media deployment focused on channels: Google Search, Facebook.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

© 2024 NOVAON DIGITAL. All rights reserved.

Headquarter

C Tower, Central Point Building, 219 Trung Kinh Street, Yen Hoa Ward, Cau Giay District, Hanoi City, Vietnam.

Ho Chi Minh Office

90-92 Tan Huong Street, Tan Phu District, Ho Chi Minh City

Singapore Office

5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

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