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VPBANK

Written by admin on . Posted in Banking, Our Work.

Campaign

Powerful Working Capital Assistant For Businesses

Brand

VPBank

Background & Objectives

VPBank, renowned as one of the leading banks in Vietnam, wants to share joy and gratitude with all customers who have accompanied them through 28 years of difficulties and ups and downs. This campaign is not simply a way to commemorate this special event but also an opportunity for VPBank to express profound gratitude to those who have trusted, supported, and journeyed with the bank over this long period.

Novaon Digital’s Implementations

Novaon consulted, implemented, and accompanied VPBank’s promotional campaign for the VPBiz Corporate Credit Card product. Through this, the product could effectively reach the target customer segment with an attractive image, appealing message, and optimal cost.

CUSTAS

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

The Flavor Of Hanoi In Every Cake

Brand

Custas Cốm (Vietnamese Green Rice)

Success Story

  • High engagement rate and achieved the goal of reaching modern housewives, aged 25-34.
  • Succeeded in building the brand image for Custas Cốm (Vietnamese Green Rice), highlighting cultural values and positioning the product within the community.
  • Achieved KPIs by delivering content that accurately conveyed the unique selling points (USPs) and was stylistically suitable for the target audience across channels.

Background & Objectives

Orion launched the new Custas Cốm (Vietnamese Green Rice) product with the aim of conveying the flavor of Cốm – a long-standing culinary cultural value of Hanoi people into every soft, delicious, and nutritious Custas cake, through a marketing campaign in collaboration with Novaon.

Novaon Digital’s Implementations

Leveraging the meaningful values that Orion wanted to convey, we implemented the campaign with creative advertising content that highlighted the message, combined with eye-catching visuals to resonate with the target customer’s insights. Thanks to this, the campaign succeeded not only in reaching the right customer segment but also in conveying the culinary values of Hanoi through marketing activities.

HUU NGHI MOONCAKE

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

Preserving The Quintessence – Embracing The Contemporary

Brand

Huu Nghi Mooncake

Success Story

  • Increase brand awareness and moon cake product line.
  • Increase visits to purchase orders on E-Commerce.

Background & Objectives

Launching the 2023 mooncake product line, Huu Nghi needed a communication strategy with a distinctive message in the market to boost revenue and affirm its brand position. With diverse product ranges from traditional to modern, the aim was to reach different customer segments.

Novaon Digital’s Implementations

  • Increased brand awareness and promotion for Huu Nghi’s mooncake products for the 2023 Mid-Autumn Festival. Supported sales activities and product links on e-commerce platforms to drive sales.
  • Consistent social media strategy with the campaign message: “Preserving the Quintessence – Embracing the Contemporary” (Mid-Autumn Festival – the festival of reunions, the festival of stories across generations blending and gathering around a feast, starting with mooncakes and tea).
  • Campaign highlight: Interacted with a reputable KOC network, produced livestreams to attract target customers for Mid-Autumn Festival gift purchases through channels like TikTok, e-commerce platforms, etc.
  • Main deployment channels included: Facebook, Google, TikTok, KOCs, livestreams, etc.

RICHY

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

Lunar Delights

Brand

Richy

Background & Objectives

In collaboration with Novaon, the marketing campaign during the Mid-Autumn Festival was tailored to elevate the Richy brand presence and disseminate information regarding Richy Mooncakes.

Novaon Digital’s Implementations

Throughout the campaign, Novaon’s team diversified content using multi-photo formats, ensuring a captivating visual narrative. Furthermore, leveraging Social Media Management techniques enhanced overall campaign performance. The campaign culminated in activities that fostered substantial interaction, effectively meeting the brand’s objectives.

ISUZU

Written by admin on . Posted in Automobile, Our Work.

Campaign

Media Strategy For Isuzu

Brand

Isuzu

Success Story

  • Achieved a high interaction rate with over 82.000 engagements.
  • Content strategies and format formats had a high interaction rate due to being close and suitable for the target audience.
  • Good interaction on Influencer channels, exploring and using the product.

Background & Objectives

Communications about Isuzu’s truck line focused on introducing unique features along with advanced technology systems to increase interaction and reinforce customer recognition of the product. This contributes to enhancing the credibility of Isuzu’s truck line, affirming it as a reliable and reputable choice for transportation companies, thereby increasing their revenue.

Novaon Digital’s Implementations

  • Strong deployment on 2 platforms: Facebook, TikTok, with content revolving around AWO posts about Isuzu’s truck line.
  • Booking PR, seeding on hot groups/hot pages, etc.
  • Production of KV, UGC Videos according to the suitable concept for the target customers.
  • Utilizing Onfluencer – AI artificial intelligence to book suitable KOLs for the campaign to create review posts.

HELIO

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

Be Cheese With Helio

Brand

Helio

Background & Objectives

Novaon Digital partnered with Helio in launching the new Helio strawberry-flavored cream cheese product line. With the goal of expanding brand coverage while increasing engagement with customers, Novaon Digital deployed creative and innovative communication activities to attract attention and reach a large potential customer base.

Novaon Digital’s Implementations

Novaon Digital executed a campaign with a key activity centered around an engagement contest called “Rescue the City with Helio”. The “Rescue the City with Helio” campaign received positive feedback and attention from fans, generating significant interest in Helio. Additionally, activities on the microsite also recorded a large number of registrations.

BINH MINH GARDEN

Written by admin on . Posted in Our Work, Real Estate.

Campaign

Social Media Management

Brand

Binh Minh Garden

Background & Objectives

In the competitive landscape of real estate marketing, Binh Minh Garden embarked on a strategic journey to redefine consumer perceptions. The campaign was meticulously crafted to embody the ethos of “dual living”: seamlessly blending luxury lifestyle with eco-consciousness.

Novaon Digital’s Implementations

With a visionary approach, Binh Minh Garden transcended traditional marketing paradigms. Collaborating with Novaon Digital, the brand’s Social Media Management underwent a transformative overhaul. Through innovative strategies and targeted messaging, Binh Minh Garden emerged as a beacon of distinction in the real estate domain, resonating profoundly with discerning audiences.

LEXUS

Written by admin on . Posted in Automobile, Our Work.

Campaign

Social Media Contest Management

Brand

Lexus

Success Story

  • Increased website traffic and product searches.
  • Achieved expected sales figures across branches.

Background & Objectives

Intending to spread the message: “Efficiently utilize time and maintain an optimistic spirit in today’s world”, Lexus LC collaborated with Novaon to launch an inspirational marketing campaign.

Novaon Digital’s Implementations

The highlight of this campaign was a competition for car enthusiasts to creatively engage with the Lexus LC model. Thanks to innovative content and precise targeting, the competition attracted a large number of customers and Lexus lovers, resulting in a successful campaign in Novaon’s Social Media Contest Management domain.

ANECO

Written by admin on . Posted in F&B, FMCG, Our Work.

Campaign

Cultivating a Green Environment for Healthy Living

Brand

AnEco

Background & Objectives

AnEco is a brand that offers 100% compostable, safe for human health, and environmentally friendly biodegradable products. It targets families with young children, especially women aged 25-40, who are the primary shoppers and caregivers in their households.

As of June 2021, both the products and the brand were relatively new and unfamiliar, with low brand recognition.

Novaon Digital’s Implementations

Building a Sustainable Brand: Novaon Digital’s Collaboration with AnEco in Creating Awareness and Recognition. Novaon Digital provided consulting services and partnered with AnEco to implement a series of explosive digital campaigns, aiming to increase brand awareness and gradually build the brand for the company.

Brand Experience
Solution Agency

Novaon Digital harnesses the power of Strategy, Technology, and Creativity to drive brand growth. Drawing inspiration from crafting transformative experiences, we aim to enhance customer understanding and appreciation of your brand.

© 2024 NOVAON DIGITAL. All rights reserved.

Headquarter

No.94, Nguyen Chinh Street, Hoang Mai Ward, Hanoi.

Ho Chi Minh Office

MB AMC Tower, 538 CMT8 street, Ward 11, District 3, Ho Chi Minh.

Singapore Office

5001 Beach Road, Golden Mile Complex, #08-10, Singapore.

Other Members Of Novaon Group

© 2024 NOVAON DIGITAL. All rights reserved.