Campaign

Deliciously Satisfying: Staff’s Banana And Chocolate Sandwich, A Nutritious Delight

Brand

Staff

Success Story

• Successfully conveyed the new brand positioning for Staff’s chocolate-banana flavored product line.
• Increased brand and product awareness through engaging creative formats.
• Generated lively discussions on forums, blogs, groups, and KOLs channels, with a rapid increase in website and fanpage visits.

Background & Objectives

Novaon Digital partnered with Staff to promote their new chocolate-banana flavored product line and boost the brand’s appeal.

Novaon Digital’s Implementations

To capture the attention of potential customers, we fully leveraged the power of creative formats, attracting the target audience with fresh and intriguing visuals. Formats such as short clips, GIFs, etc., were utilized to encourage consumer interaction with the brand.

Campaign

The Flavor Of Hanoi In Every Cake

Brand

Custas Cốm (Vietnamese Green Rice)

Success Story

• High engagement rate and achieved the goal of reaching modern housewives, aged 25-34.
• Succeeded in building the brand image for Custas Cốm (Vietnamese Green Rice), highlighting cultural values and positioning the product within the community.
• Achieved KPIs by delivering content that accurately conveyed the unique selling points (USPs) and was stylistically suitable for the target audience across channels.

Background & Objectives

Orion launched the new Custas Cốm (Vietnamese Green Rice) product with the aim of conveying the flavor of Cốm – a long-standing culinary cultural value of Hanoi people into every soft, delicious, and nutritious Custas cake, through a marketing campaign in collaboration with Novaon.

Novaon Digital’s Implementations

Leveraging the meaningful values that Orion wanted to convey, we implemented the campaign with creative advertising content that highlighted the message, combined with eye-catching visuals to resonate with the target customer’s insights. Thanks to this, the campaign succeeded not only in reaching the right customer segment but also in conveying the culinary values of Hanoi through marketing activities.

Campaign

Preserving The Quintessence – Embracing The Contemporary

Brand

Huu Nghi Mooncake

Success Story

• Increase brand awareness and moon cake product line.
• Increase visits to purchase orders on E-Commerce.

Background & Objectives

Launching the 2023 mooncake product line, Huu Nghi needed a communication strategy with a distinctive message in the market to boost revenue and affirm its brand position. With diverse product ranges from traditional to modern, the aim was to reach different customer segments.

Novaon Digital’s Implementations

• Increased brand awareness and promotion for Huu Nghi’s mooncake products for the 2023 Mid-Autumn Festival. Supported sales activities and product links on e-commerce platforms to drive sales.
• Consistent social media strategy with the campaign message: “Preserving the Quintessence – Embracing the Contemporary” (Mid-Autumn Festival – the festival of reunions, the festival of stories across generations blending and gathering around a feast, starting with mooncakes and tea).
• Campaign highlight: Interacted with a reputable KOC network, produced livestreams to attract target customers for Mid-Autumn Festival gift purchases through channels like TikTok, e-commerce platforms, etc.
• Main deployment channels included: Facebook, Google, TikTok, KOCs, livestreams, etc.